Easyjet - Easyjet SneakAirs

Easyjet - Easyjet SneakAirs

After experimenting with the introduction of LED light crew uniforms last year, easyJet has now taken its next step into wearables.

Last month, it unveiled prototype smart trainers called ‘Sneakairs’ which aim to help travellers better navigate the cities they visit.

Sensors in the sports shoes connect to a smartphone app via Bluetooth, using the smartphone’s GPS system, and vibrates to tell the walker when to turn left or right. The campaign also draws attention to easyJet as a choice airline for fun getaway destinations in Europe.

easyJet prepared two videos about the Sneakairs; one which shows how the Sneakairs work and another which gives more details on the technology used to make them. The airline also created a dedicated Barcelona Street Project microsite to garner interest and support for the idea, similar to what a Kickstarter project might want do when launching a product idea.

This campaign taps into the buzz on wearables, and also matches easyJet’s focus on technology solutions like its mobile and smar twatch apps.

The campaign also draws attention to easyJet’s popularity among millions of adventurous passengers across Europe who set off for quick city breaks.

The promotion was well received by the media , including technology site Gizmag , Wired and Digital Trends .