Emirates - Interactive Amenity Kit

Emirates - Interactive Amenity Kit

Emirates has debuted what it describes as “the world’s first interactive amenity kit in economy class” .

Using the Blippar augmented reality app, passengers can scan on their kits with their smartphones and unlock immersive content including a customized music playlist, a digital doodling book (coloring books for adults are all the rage these days!), health and well-being travel tips, and access to the Emirates app where they can post comments to the airline (video ). Each kit has a unique mix of content and is designed to be useful long after the journey.

The six different designs of the kits are inspired by the six regions in Emirates’ global network: Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of these regions. The Middle East design features Arabic calligraphy by UAEbased artist, Tagelsir Hassan. Emirates is offering the kits to passengers on long-haul flights to Auckland, Sydney and Brisbane.

The timing of an Augmented Reality kit couldn’t have been more timely, with Pokémon GO calling everyone’s attention to the possibilities of augmented and virtual reality. Emirates has also found a way to keep customers engaged after the journey by offering new content that customers can unlock after their trip by scanning the kit again.

Amenity kits build an airline’s brand , and amenity kits in the economy cabin are a rare and prized passenger treat.

Emirates already offers premium cabin customers amenity kits with luxury cosmetics, and offers children kits which prove popular with parents too. But by introducing a digital and interactive element to an economy kit, the airline has tapped into something special.