Air France - Mon Voyage

Air France - Mon Voyage

This summer, Air France launched a digital campaign to promote France as a destination. ‘Mon Voyage’ encouraged travelers to share, via the airline’s Facebook and Twitter channels, what they love most about visiting France.

France is a country that captivates the hearts and minds of visitors, with a wide variety of activities for romantics, shoppers, dreamers, nature lovers, adventurers and gourmands everywhere. But recent events have negatively impacted travel to France, and Air France wanted to do its part to bring visitors back.

The campaign was intended to run from July 7 through July 28, with free tickets on offer to Paris, Nice and Bordeaux. As part of the promotion, the airline featured 20 unique experiences which travellers could enjoy at the destinations, and animated these with colorful illustrations.

Tragically, the promotion was paused after the attack in Nice during the Bastille day celebrations on July 14.

As the airline explained in the dedicated microsite the serious nature of the event prompted the airline to pause the promotion out of respect of those who were killed on that night and their families and loved ones. The airline also said it would give out the awards that participants had already won up to that point.

Air France restarted its social media activities on July 22nd with an Olympicthemed promotion featuring a 360º view of Rio de Janeiro (video) and a Rio destination guide on a dedicated microsite .