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Monarch - Our People Make Us
Monarch - Our People Make Us
UK leisure carrier Monarch Airlines recently held a promotional campaign which spotlights their own employees and flight crew as opposed to celebrities.
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Taking a cue from similar campaigns like Southwest Airlines’ fun “Faces” ’ now classic “Mr. Smith” spot , Monarch decided to highlight some of their best and brightest everyman (and everywoman!) employees in a delightful new TV ad campaign entitled “Our People Make Us.” .
The TV commercial first aired on Channel 4 in the UK on July 11th and will run for four weeks, appearing during the popular food show ‘Superfoods’.
It features Monarch employees being kind, courteous and generally making the world a better place in their street clothes during off hours. The ad then finishes up with the crew in uniform doing the same thing inflight. The message is that in or out of uniform, Monarch employees, and by extension, Monarch airlines will go above and beyond the call of duty to make your flight a good one.
The sweet, heartfelt TV spot launched on Monarch’s popular Facebook page , where it has been viewed 18.6K times. The “Our People Make Us” ad has also been viewed more than 250,000 times on YouTube .
And, as expected, the Monarch crew highlighted in the ads have become something of a sensation online with splashy write-ups about the TV spots in media such as Travel Weekly , Commercial-Song. net and the popular travel insider site TravelMole.com .
