Transavia - Real Time Seat Availability

Transavia - Real Time Seat Availability

Dutch low-cost-carrier Transavia took cheap fares to the streets with an innovative Digital Out of Home (DOOH) campaign. The goal? Bringing real-time, last-minute deals and seat sales to the consumer, instead of waiting for the consumer to come to them.

Transavia’s Real Time Seat Availability initiative takes a cue from live theatre and concert venues around the world who often release last minute, reduced-price, “rush tickets” to the general public just a few minutes before showtime.

Here in the airline version, Transavia captured the attention of last-minute travellers by using digital billboards around the Netherland’s three main airports: Schiphol, Rotterdam/The Hague and Eindhoven. With constant live updates, the billboards counted down the empty, discounted seats available on select Transavia flights to European travel destinations.

Working with OOH ad companies like Kinetic , Kokoro Amsterdam and DQ&A , Transavia’s latest promotion also appeared at major railway stations in The Hague and Eindhoven, as well as in sixteen metro stations in and around Amsterdam and Rotterdam. Finally, the billboards appeared online in an effort to reach tech-savvy Transavia passengers on all fronts.

This is an innovative way to sell last minute seats by encouraging impulse buying among commuters. It’s an idea that rather than being a “one-hit wonder” also has longevity, and one which lends itself to a number of different campaign extensions.