Air New Zealand - Safety In Hollywood

Air New Zealand - Safety In Hollywood

Air New Zealand has a track record of making quirky and innovative safety videos. Its latest one is the funny and engaging ‘Safety in Hollywood’ which plays on popular Hollywood genres and stars American actress Anna Faris and Kiwi comedian Rhys Darby.

Shot at Warner Bros. Studios, ‘Safety in Hollywood’ switches from cop movie to romance to horror (a nod to Anna Faris’ starring roles in the Scary Movie franchise) and ends with a good old fashioned Western showdown. Each setting fits a safety instruction - for example the cop movie theme stresses the importance of storing personal items in overhead lockers or under the seat in front.

Airlines are coming up with ever more creative ways to get passengers’ attention to these critical briefings, and Air New Zealand has set a high bar from the beginning. For example, Air New Zealand’s most popular safety video ‘The Most Epic Safety Video Ever Made’ also called on Hollywood stars via Lord of the Rings Actors and earned close to 16 million views online.

Not only is Air New Zealand entertaining passengers on board while imparting important information though these videos, they also serve as ad campaigns for the airline itself via millions of video views and press write-ups. An article in the New Zealand Herald questions whether this latest offering from Air New Zealand is their best one yet . According to Anna Faris,

I really wanted to be part of this project because Air New Zealand has really redefined safety videos with its fun and creative approach. And working with Kiwi actor Rhys Darby was an absolute treat. It’s so easy to tune out when watching a traditional safety video, so it comes as such a delightful surprise when you get something that’s really fun and funny.