Condor - Books On Board

Condor - Books On Board

Not sure what books to take with you on holiday? If you are flying with German leisure airline Condor , you can take a mini library! This is all thanks to a campaign that Condor has launched with the German book-sellers’ association called “Buch an Bord” (Books on Board) giving passengers an extra 1kg of luggage to take with them in the form of books .

“Buch an Bord” in turn supports a national initiative by German booksellers called “Vorsicht Buch” (Careful - Book) where the message is that a holiday simply isn’t a holiday without books. To get their free kilo of checked in luggage, passengers need to buy books from participating retailers, who will then issue them with a special sticker to place on their suitcases and bags.

German bookstores have been given window decals and point of sale material to promote the initiative. Social media fans who go to a dedicated “Vorsicht Buch” Facebook page are also given the chance to win flights to Ibiza. Travel these days is commonly associated with people loading up their tablets or smartphones with games, videos and e-books. This is a campaign that turns that on its head by asking travellers to rediscover the pleasure of reading via a physical book. By working with the German booksellers’ industry Condor both positions itself as an airline that fosters a social good and gets literally thousands of opportunities to see via individual retailers on the German High Street.

According to Alexander Skipis, Managing Director of the German Booksellers and Publishers Association, “Each year more than seven million people travel with Condor to Asia, Africa, America and beautiful holiday destinations all over Europe. Your bookseller knows which books are the right fit for you and your holiday destination. It’s worth it to take an extra kilo of books in your luggage.”