Emirates Playlist syncing
For example, last March Emirates released an ad starring comedian Badr Saleh, aimed at Saudi audiences, which showed him being so mesmerised by Emirates’ IFE that he forgets to leave the aircraft (see our March 2018 issue). More recently, the Emirates ad campaign
“Fly Better” (see our November issue), showed a passenger watching a cabin crew member on screen, who then morphed into a series of entertainment / film / dance characters. Now the airline has announced that passengers can create their own personalised playlist from the Emirates App, and once on board sync it to their seatback TV.
The syncing capability is currently available on over 100 Emirates Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft in the coming months.
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Airline Marketing Monthly | February 2019
The Emirates In-Flight entertainment system features heavily in the airline’s advertising.
