Airline Marketing Monthly - February 2019

Page 81

Lufthansa - Hopper Partnership

Montreal-based Hopper forecasts flight and hotel prices and serves up personalised recommendations at the optimal booking time to consumers who download its app, as well as alternative travel offers. The partnership between Lufthansa and Hopper, which is being run through the

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Lufthansa Innovation Lab, will involve a collaboration on predictive analysis models and flight-demand forecasting. Hopper recently completed a $100 million financing round, and will continue to grow its international presence with a European roll-out planned throughout 2019. Lufthansa has rolled out a number of tech innovations over the past year. In November, we covered Lufthansa’s “AI Powered Ad” that it developed in association with IBM

Airline Marketing Monthly | February 2019

The Lufthansa Group has made a “multi-million dollar investment” in a technology platform that seeks to predict flight demand, through artificial intelligence.


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