VietJet - Love Connection
The slightly surreal “fly for love” (in its original mixed English / Vietnamese, and English only versions) features female cabin crew, as well as a selection of ‘passengers’ including a Western man in a kimono, an elderly gentleman suggestively winking at the flight attendants, and an Indian dancer in traditional dress. They all dance in front of different
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backdrops, meant to represent VietJet destinations across Asia. The airline released the video to coincide with its “Love Connection” promotion, which ran in a number of Asian countries from November to February, and included competitions with free flight giveaways. Though this particular video is SFW, VietJet has in the past run into controversy for its reputation of being the “bikini airline.” For example, in January 2018, it ran into trouble when it sent women in hot-pants and bikini tops on a flight to accompany the Vietnamese football (soccer) team.
Airline Marketing Monthly | February 2019
A video released by Vietnamese airline, VietJet, has ended up being viewed almost fifteen million times, making it one of the most watched airline videos of the past few years.
