Airline Marketing Monthly - February 2019

Page 85

Virgin Atlantic Innovation Nation

The airline, which flies from the UK to both Los Angeles and San Francisco, says that the documentary looks at how the state of California has become such a breeding ground for innovation and why it attracts the best and brightest from around the world. The first episode is all about California’s spirit of innovation – where it comes from and what drives it. It looks at how many of California’s major brands, companies and innovators started off in garages. Meanwhile the second part frames the state’s heritage of ‘alternative thinking’ through its rich history of counter-culture, and looks at how that has informed cyberspace and California’s mindset.

85.

Airline Marketing Monthly | February 2019

Virgin Atlantic has partnered with Visit California, to produce a two part YouTube series that showcases California’s spirit of innovation.


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