easyJet - Nextgen easyJet easyJet’s campaign to get people flying again post the pandemic is titled ‘Netgen easyJet.’ The campaign is anchored by a 60 second ad produced by VCCP, which sees a flight attendant lead a ‘flock’ of passengers into the sky. The passengers then form into a plane and drop into various European dream destinations. Calling easyJet, “the original democratiser of travel” (early adopter or pioneer would maybe be more accurate), agency VCCP says: “As Europe opens up, signalling a return to restriction-free travel, the fresh new brand direction has been inspired by jetsetters’ craving to experience Europe and make up for lost time. ‘nextGen easyJet’ sets out the brand’s ambition to inspire travel and all it has to offer, as well as showing that easyJet is back, better than ever, and is pioneering the next generation of travel for all.”
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AMM - May 2022
