Qantas - Still Call Australia Home A common theme of many of the campaigns we’ve covered in this issue has been to reignite the public’s love of travel. Australian flag carrier Qantas hit on a retro theme at the same time as looking into the future, via the ‘Still Call Australia Home’ campaign. In 1987, Qantas started using ‘Still Call Australia Home’ in its marketing. In 1994, a new TV ad featuring the song was launched to coincide with the Commonwealth Games, while the “Qantas Choir” featured in a 1998 version of the ad. Still Call Australia Home has since been in different Qantas ads throughout the years, here for example is a 2009 version of the ad with a singing children’s choir. The song has now been brought back in a post pandemic campaign, as Australia reopens for (vaccinated) visitors.
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AMM - May 2022
