Insights from SXSW - The Metaverse is finally here This year we were able to go back to SXSW in person for the first time since 2019, the 2020 event having been cancelled due to Covid and 2021 having been held virtually.
According to the report, “People will create multiple digital versions of themselves, each tai- lored for specific purposes.
One of the highlights of SXSW is always Amy Webb of the Future Today Institute presenting her Emerging Tech Trends Report for the year ahead.
“This will lead to fragmentation—and a widening gap between who a person is in the physical world, and who they project in various online platforms.”
You can watch the full video of Amy’s presentation here, but here are a few highlights from the hour long session (and 658 page report):
The report also says that “online experiences are beginning to take place in virtual 3D environments that emulate those in the real world, from households and workplaces to event venues and retail shops”.
Over 15 years ago a virtual world called Second Life (it still exists today) generated a considerable amount of hype with companies (including travel companies) trying to set up shop - ultimately unsuccessfully. Thanks to Mark Zuckerberg and others it seems as if the idea of the Metaverse has come.
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AMM - May 2022
There is no reason why destinations couldn’t be added to that list - give people a preview of where they might be going. Or indeed, airports or even lounges (‘experience the new Metaverse version of our lounge before coming to see it for real.’).
