Aer Lingus and Cairde St Patricks Day is a huge celebration in major US cities, so to mark the occasion, Irish national airline Aer Lingus flew over Irish dancers Cairde for a series of US media performances. Aer Lingus’s role seems to have been to facilitate the journey of the seven Irish lads to the USA, and to record social media content of them dancing in front of Dublin Airport check in desks. While in the US, Cairde gave a performance at the White House and on Good Morning America. According to the Guardian, the social network TikTok is partially responsible for the renewed popularity of Irish dancing. There doesn’t seem to be a huge amount of Aer Lingus content on TikTok, save a few videos on the airline’s UK account (which has a grand total of 25 followers.). As a result, you could imagine that Irish dancing would be one of the ways in which Aer Lingus could create an account and have content that brings the airline and its home country of Ireland to a wider international audience. The TikTok video Cairde posted about their Aer Lingus flight has at time of writing over 8000 likes.
52 |
AMM - May 2022
