Chicago Airports - What we’re made of Chicago Mayor Lori Lightfoot has unveiled an ad campaign at the city’s O’Hare and Midway Airports to welcome tourists back post the pandemic. The campaign was created by ad agency FCB Chicago and according to Mayor Lightfoot, “one of the driving ideas behind this campaign is to show visitors that Chicago is so much more than what they may have heard, imagined and beyond our downtown.” The first execution lauds the city’s beaches along Lake Michigan, with the tagline, “Welcome to 26 public beaches. And no sharks.” The campaign will be showcased across tv screens, monitors and on poster sites across ORD and MDW. Chicago O’Hare is the fourth busiest airport in the USA and a major international hub for airlines such as United, so you imagine that a significant number of transit passengers will also be exposed to the campaign when connecting to their next flight.
54 |
AMM - May 2022
