Iberia - Based on real flights Spanish and IAG owned airline Iberia has launched an ad campaign called, “Basado en vuelos reales” (‘Based on Real Flights’). The idea behind it seems to be to tell the stories behind Iberia flights throughout the years.
Quoted in industry website Aviacionline, Iberia’s marketing director Gemma Juncá said, “The voices that star in the campaign are those of Iberia employees who, on a daily basis, build the company’s purpose.
This ranges from the return of the Guernica painting to Spain, to the first flight with sustainable aviation fuel, to a new Dad being urgently flown back to Madrid.
“Their testimony serves to highlight our commitment even in the most difficult times for the business and our contribution to society, past, present and future.”
Every small story shown has Iberia staff being integral to it in some way.
Aviacionline says that Iberia is looking to extend the idea into podcasts, where protagonists will talk about what happened on noteworthy flights.
The tagline at the end of the video is “We
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make the future by connecting people, every day is day one.”
AMM - May 2022
