Willa Air - The first influencer airline
This story had us cringing, yet the people behind it are probably quite pleased with the idea. In early April, media and social media started reporting on the first airline for so-called influencers taking off with flights to Coachella. Is this another half baked Fyre Festival type idea? A belated April Fool’s? In fact, the idea itself is much more mundane. This is a PR stunt dreamt up by Willa, which is a payment app for content creators and influencers.
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AMM - May 2022
What Willa seems to have done is to hire a private jet, advertise for “influencers” to fill it, give it a paint job and get media coverage out of this being an influencer airline. Also, as the aim is to get content creators to sign up to the app, the application process involves having to be particularly active on it. Apparently Willa is going to be taking Willa Air to other events after Coachella, though you wonder if they really will, as any media value will go down over time and hiring a private jet is of course not cheap.
