Singapore Airlines Unexpected Journeys
up comedian Rishi Budhrani set out to prove otherwise as part of the new ‘Unexpected Journeys’ campaign, on behalf of Singapore Airlines and the Singapore Tourism Board. How did he try and shatter misconceptions about Singapore? By first of all travelling to three places, whose name suggests there’s not a lot going on in them - the towns of Dull, Bland and Boring, which are actual locations in Scotland, Australia and the USA. Not only are they real places, they form membership of an exclusive club - ‘The League of Extraordinary Communities’. According to Scotland’s Sunday Post newspaper, Bland and Boring are both named after early residents of the area – William Bland and William Boring – and Dull is believed to have got its name from the Pictish word for field. In each of these places he tried to show how the name doesn’t actually fit. For example, his trip to Dull, Scotland, involved Rishi Budhani bungee jumping off a bridge, and taking a swim in a lake, where the water temperature was only 4 de-
10.
grees celsius.
Airline Marketing Monthly | October / November 2019
Is Singapore just a colourful city populated by ‘crazy rich Asians?’ Singapore stand
