KLM Centenary
campaigns in previous issues, but BA of course isn’t the only airline to celebrate 100 years of service in 2019. It’s also the centenary of KLM. And unlike British Airways, which went through several name changes and incarnations (Imperial Airways, BOAC etc), KLM points out that it’s the oldest international airline still operating under its original name. To celebrate the centenary, KLM staged an event in Amsterdam, The “KLM Experience”, where guests were treated to an overview of KLM’s past, present and future. This included an in-depth look at KLM’s development over the decades and the role it played in international civil aviation.
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Airline Marketing Monthly | October / November 2019
We’ve covered British Airways’ 100th anniversary
