A look at special airline liveries Over the past few weeks, quite a few airlines unveiled a special livery. As a result, we’ve included a round up here.
American Airlines has a longstanding relationship with the Stand Up to Cancer initiative. This normally involves an annual fund-raising and awareness raising campaign, featuring American employees who have themselves been cancer sufferers. At the end of Septem-
one’s name added to the
The volunteer flight crew
ber, American unveiled
plane, resulting in more
for the inaugural flight
a special A321 Stand Up
than $825,000 for cancer
all had a connection to
to Cancer aircraft, that
research.
cancer. Meanwhile in
featured 2,627 names of cancer survivors, patients and those who were lost to cancer.
flight of the freshly painted aircraft, American flew a group of cancer survi-
Names were submitted
vors and caregivers from
by the public throughout
Los Angeles Airport (LAX)
the month of July, all of
to Orlando International
whom donated $25 or
Airport (MCO).
more to have their loved
19.
To mark the inaugural
Orlando, Hyatt provided guestrooms and hotel experiences for the weekend at Hyatt Regency Orlando, while Universal Orlando Resort hosted guests at the park and provided special VIP treatment.
Airline Marketing Monthly | October / November 2019
American Airlines - Stand up to cancer
