What makes for a good and an effective airline livery? Spotting a special airline livery is not as rare as it used to be as
from Marc
many airlines across the globe are making use of this fun way
Weber
of communicating a message. By taking a closer look at this
BĂĽng, CEO,
trend, I would argue that within the category of special airline
SimpliFlying
liveries, there are three sub-categories.
Global Institute
1. Advertising Whenever an airline sells aircraft exterior space to promote another brand. The liveries from SunExpress, Latam, Virgin Atlantic and Alaska Airlines belong in this group.
2. Awareness & Acknowledgement Charity, Honorary, Political, and Remembrance liveries. Here we find Etihad, Emirates and American Airlines.
3. Airline Activity Destinations, Competitions, Celebrations, Events, Products and Services etc. Qantas, United and Air Indiafall under this category. There is another category of Retro Liveries, which are liveries from the past.
25.
Airline Marketing Monthly | October / November 2019
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