Did you know that it takes only 0.025 of a second to register and identify a sound? That means you process audio information 10x quicker than visual information. At the same time, music is the only thing in your auditory cortex that fires off every part of your brain simultaneously. We live in a world of sound, and sound and music are inherently based on emotion. With 75% of decisions being made on emotional rather than rational considerations, it’s important that the sound and music your customers hear have the right associations and trigger the right responses.
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Airline Marketing Monthly | October / November 2019
Combining sight and sound. The importance of a multi-sensory brand strategy
