Several years ago technologist and futurologist Andrew Ng predicted that speech recognition accuracy will be what pushes voice search into being not so much mainstream, but ubiquitous. His criteria was for this to happen was when accuracy moves from 95% accuracy to 99%. 95% is actually the same level of accuracy that humans have, and Google reached this threshold in 2017.
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In other words, we’re reaching the point where machines and AI will be better at deciphering voice than the human ear. Accuracy increases usefulness, which increases adoption.
Airline Marketing Monthly | October / November 2019
How online user behaviour is being driven by sound - and what that means for you
