Airbus and the Americas Cup
‘American Magic Team, when the competition next happens in 2021. Airbus will be providing expertise for the team’s prototype boat called ‘Mule’, as well as the full race boat called ‘Defiant.’ Airbus says that company engineers are being embedded with the team, while it trains in Rhode Island and Florida this year. With prominent Airbus branding on the team boats, the arrangement also clearly involved a significant paid for sponsorship fee, as well as technical expertise. The 2021 Americas Cup is being held in New Zealand. While the challenger line-up is as yet to be finalised, there are currently competitors from European countries - the UK and Italy. As a result, it’s interesting that Airbus chose to support a US team, clearly with an eye on the American market, especially in view of Boeing’s difficulties over the past year.
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Airline Marketing Monthly | October / November 2019
Airbus has announced that it will be supporting the US Americas Cup
