Air Canada - Travel like a Canadian
Canada’s new ‘Travel like a Canadian’ ad campaign. In the ad, Oh acts out a series of Canadian stereotypes, and the fact that, as Air Canada puts it, Canadians are some of the most courteous and loved travelers. This includes her and another woman both apologising for bumping into each other, breaking up an argument between two girls by offering them poutine, and giving pre-flight boarding announcements in both French and English. Sandra Oh’s performance appears to be the start of a much wider campaign, with TLC being used as a hashtag for ‘Travel Like a Canadian’, and Air Canada highlighting that it will be working with other Canadian celebrities in the future.
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Airline Marketing Monthly | October / November 2019
Grey’s Anatomy and Killing Eve Star Sandra Oh is the face of Air
