Airline Marketing Monthly - Oct/Nov 2019

Page 61

ANA Economy Class menu vote

airline ANA has been running a competition for the public to help choose Premium Economy and Economy menu items. This year’s menu competition took place over October. While last year’s dishes up for a public vote, were all curry based, this year all ten

61.

are donburi (traditional Jap-

anese rice bowl) dishes. The idea behind the selection is to showcase the local flavour of ten Japa-

are split into ones representative of the Eastern and Western parts of the country.

nese regions. ANA held

The final vote round closed,

two rounds of voting, with

just as this publication went

participation open to ANA

to press on 27 October,

customers worldwide.

and the top four dishes will

Two micro-sites, one in Japanese and one in English display the dishes, which

be served on ANA flights starting in March, with the routes being announced in February.

Airline Marketing Monthly | October / November 2019

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