Austrian Airlines and KLM - Sneakers Last year we featured Lufthansa on our front cover, both for its limited edition sneakers, as well as for staging a sneaker day for employees.
Produced in the airline’s national colours of red and white, the sneakers are meant to underline ‘Austrianness’ to the outside world. At the same time as Austrian announced that it would be working with Puma, KLM unveiled a special ASICS KLM100 running shoe, in association with sports shoe brand ASICS. The first pair of shoes, which form part of the airline’s 100 year celebrations, were officially handed to KLM President & CEO Pieter Elbers by ASICS CEO EMEA Alistair Cameron. Only 5000 pairs of the shoe have been produced, which KLM staff were able to pre-order. The shoes were also sold to the public in limited quantities at the ASICS stores in Amsterdam and Rotterdam. This isn’t the first time that KLM has done something around sneakers. In 2017, KLM produced 150 specially designed sneakers, which came complete with an Amsterdam card, which were then auctioned off as part of a promotion to encourage Scandinavians to visit Amsterdam for a city break.
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Airline Marketing Monthly | October / November 2019
Now Lufthansa’s sister airline, Austrian Airlines, has come out with its own sneakers.
