Airline Marketing Monthly - Oct/Nov 2019

Page 66

Emirates Karaoke Anthems

rently in its final stages in Japan) is Emirates. As part of the sponsorship, the Rugby World Cup social media team has uploaded the anthem of each participating nation onto YouTube and displayed the words underneath, calling it the ‘Emirates Karaoke Anthems.’ The idea of course is pretty simple - sing along by following the words on the screen.

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Airline Marketing Monthly | October / November 2019

The official airline of the 2019 Rugby World Cup (cur-


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