Airline Marketing Monthly - Oct/Nov 2019

Page 71

United - Fly the friendly galaxy

a Star Wars themed one, which looks ahead to the Rise of Skywalker movie out at the end of this year.

The safety video is part of a wider Star Wars campaign, which has seen the airline paint a 737 in Star Wars livery. We covered the announcement of this in April, and United now says the aircraft will be taking to the skies from November. United says that it will greet customers with classic Star Wars-themed music during the boarding process and distribute commemorative pins throughout December.

71.

Airline Marketing Monthly | October / November 2019

Just as we were putting this issue to bed, United came out with a new safety video. It is


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