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Welcome A warm welcome to the 13th edition of The Big Picture. Unlucky for some, the number 13 bears only positive connotations within Airwave walls, representing legacy, longevity, and renewed optimism. Whilst we must remain cautious, there does seem to be a silver lining in the dark cloud that’s shrouded the last two years. It may be some time before the hospitality industry’s normalisation is complete, but the green shoots of recovery are clear to see; hoteliers are bullish, occupancy rates are rising, and domestic tourism is thriving. From the Scottish Highlands to the Norfolk Fells, the sweeping vistas of the Lake District to the desolate tors of Dartmoor - it’s been humbling to reconnect with the exquisite beauty of our own country. And it’s great to see the hotel’s drive to create a safer environment manifest in increased engagement in technology – not just to mitigate the spread of infection, but to create a better guest experience. We now operate in a technical environment where yesterday’s aspirational, is fast becoming today’s conventional. Keep on reading to find out more, I hope you enjoy… James Grant, Editor Airwave Europe Ltd
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CONTENTS 06 07 08 10 12 14 15 16
David Fogelman, CEO Sky, the Staycation Hotel Information Systems Airwave, Back to Business TV Tips Airwave at Work, LG Chromecast for Hotels Paul Chambers, Delivering Your Vision
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Top 5 Hotel Wi-Fi Tips Airwave at Work Techlive International Movies that make a Difference Airwave at Work, 5 Star Service Airwave Healthcare PPDS Samsung Display Solutions
IT’S GONE VIRAL…
…we’re not talking about DDoS attacks, successful social media or the common cold, but of course, the world’s most talked about respiratory condition – SARS-CoV-2. Covid-19 has been as transformative to the world as any event in modern history, affecting almost every aspect of our lives and triggering the biggest decline in the world economy since the Great Depression. Naturally, the hospitality industry was hit hard, shackled by lockdowns, government restrictions, fragile traveller confidence and facing an arduous battle to return to 2019’s average occupancy rates. But as a wise man once said, “Out of adversity comes opportunity….” Whilst there’s undoubtedly a long journey ahead, it might be argued that hospitality technology’s ‘new normal’ is a better place to be. Covid-19 has unquestionably catalysed a collective focus on the benefits of technology, accelerating its adoption and introducing features originally seen as luxuries, as fundamentals. So, if hospitality technology’s primary purpose is to improve the guest experience,
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surely greater adoption can only be positive?
CONTACTLESS GUEST JOURNEY
Any technology that reduces human interaction and removes physical touchpoints is likely to have a robust future. We’re seeing a lot of interest in virtual remote control solutions, in-app ordering, voice tech, digital signage and information
portals, all facilitating a touch-free hotel environment. We’re thrilled to see hotels, previously shy of tech adoption, recognising the benefits of technology, not just from a H&S or operational perspective, but as means to tangibly improve the guest experience. We’re in no doubt that a pandemic, responsible for decimating an industry, is the catalyst for its evolution, ultimately benefitting
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both guest and hotel. And, as unashamed lovers of tech, it’s wonderful to see this increased engagement in technology.
UP IN THE CLOUD
In line with increased tech adoption, we’re helping more and more hotels migrate towards cloud-based systems. Portable, scalable and future-friendly, cloud technology offers low acquisition costs, back-office efficiency and a better guest experience - a compelling option for small to mid-size properties, and increasingly viable even for the biggest hotel chains. We’re big advocators of the cloud and have seen a marked uplift in the deployment of cloud-based systems over the past 12 months; indeed we’re now implementing more cloud than server-based systems, a trend that’s likely to continue. Sister company, Techlive’s cloud-based VoD app, Airtime, epitomises the cloud’s agility; Airtime can be remotely implemented onto any hospitality TV within minutes regardless of location - and is typically provided on a complimentary basis. The key challenge of course is network connection dependency, and the consequent reliability (and security) that sits hand in hand with this. Whilst an uptime of 99.5% is average, that’s not always enough to satisfy the strictest SLA conditions.
ALL ABOUT THE INFRASTRUCTURE
New systems and new technology will invariably rely on Wi-Fi, and hotels implementing or upgrading systems, need to do so with this firmly in mind - there’s not much point investing in sexy technology and cutting-edge AV equipment if the Wi-Fi that underpins it all is lacking. Property owners need to think very carefully about the deployment of Wi-Fi infrastructure, not just to manage increased demand for tech, but (perhaps more importantly) to cater for the increasing number of guest devices. Throw in the rising adoption of streaming services and proliferation of data-heavy content such as 4K (with 8k round the corner), and if not careful, we’re looking at a perfect storm of creaking Wi-Fi systems and frustrated guests.
WIFI 6 (7 AND 8)
When chatting about Wi-Fi, we’ll always advise - think not about today, but tomorrow. Or more to the point, the next few years. A new, all singing, all dancing Wi-Fi platform might perform in 2022, but what
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happens when it starts to huff and puff in 2025? And we hate to be the bearer of bad tidings, but with exponentially increasing tech adoption, coupled with a reimagined culture of remote working – it will probably do so. The implementation of Wi-Fi 6 will help. This is the term used to describe the latest iteration of Wi-Fi, offering a faster, more efficient connection for networks servicing multiple devices. However, at the risk of opening a can of worms, the industry is already talking about Wi-Fi 7 (maybe 3-5 years away) and before you know it, Wi-Fi 8 will be on the horizon! The implementation of a ‘Wi-Fi as a service’ model is perhaps the safest way to future-proof Wi-Fi infrastructure. Airwave partner Wifirst’s WaaS model circumnavigates technical obsolescence by the loan of Wi-Fi hardware that can be upgraded as and when necessary. In essence, this enables a property to provide a Wi-Fi service that’s constantly evolving and improving.
TECHNOLOGY HUBS
Hotels that can guarantee a robust Wi-Fi experience are likely to prove attractive to the lucrative business travel market – one that’s very much in ascendence in line with a new culture of remote working. In accordance, hotels are transforming public spaces into stylish, comfortable technology hubs, enabling business travellers to work just as efficiently out of the office, as in it. Technically speaking, the requirements of a solid technology hub aren’t too complicated: plentiful charging points, USB ports, docking stations and the odd wireless printer and copying facility. The savviest of hotels will incorporate tablets (or apps) that will facilitate the purchase and delivery of food and beverages via the push of a button. And strategically positioned digital signage can bring it all together, tirelessly informing, advertising and promoting… All sounds great, doesn’t it? But a contemporary technology experience
shouldn’t be aspirational, it should be a seized with both hands revenue stream. And in this post pandemic world, perhaps it will be?
HOORAY FOR HOTEL TV SYSTEMS
We’re certainly seeing an uplift in hotels using the hotel TV system as an additional revenue stream, especially in line with a decline in face-to-face interaction in the hospitality industry. Hotels are capitalising on the growing capabilities of the humble, yet multi-faceted hotel TV, utilising the power of embedded software to, for example, facilitate room service, amenity bookings and check-out services via the TV. This might sound a little ‘five star,’ but it shouldn’t be. If guests are used to convenience at home, they’ll expect something similar in the hotel room. So, call us biased, but we think a modern hotel TV system is one of the best investments a hotel can make. And of course, when the TV isn’t busy generating pounds and pence, it’s sitting proudly in the corner, providing a low-footprint entertainment & communication platform, offering news & weather feeds, airport flight times, restaurant menus, local area information, hotel services & amenities (the list goes on), whilst housing smart apps, tailored TV channel line-ups, branded videos and Chromecast and/or other screen sharing or casting functionality.
THE KEY, THE SECRET
It’s no secret, the guestroom key has long since disappeared from hotel receptions across the UK. Cumbersome, awkward and very 1985, the metal key has been replaced
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by the smaller, sleeker, smarter keycard easier to manage, cheaper to replace and more convenient for the guest and hotel. However, not so convenient when you’ve lugged your bags all the way to the bedroom and the keycard doesn’t let you in – a frustratingly common occurrence let’s be honest. Have you kept it in the same pocket as your smart phone? desensitised magnet strip? encoding equipment needs a clean? Did you leave it in the door for too long? Or not long enough? Whilst the metal key might seem like a relic from the past, it’s always going to work. So, as we enter a world where the keycard will start to be replaced by the smartphone as a means of accessing the guestroom, we need to explore the obvious parallel. Technology is great, but only when it works.
MAKING IT WORK
And this is at the forefront of Airwave’s thinking. Whilst we’re keen to deliver cuttingedge, state of the art systems, we will never do so if it’s at the expense of an optimum user experience. Of course, a system can be cutting-edge and still work flawlessly, but if it doesn’t, if it suffers from teething issues or interoperability/ integration woes, we won’t sign it off, and we definitely won’t implement it. The future of hospitality technology lies within IoT (the Internet of Things), which by the nature of its beast, will suffer from occasional instabilities and integration issues. However, with high risk comes high reward, and our job is to deliver the reward, whilst mitigating the risk. So, with this in mind, hospitality technology’s priority must be the integration of technologies, to make them work, and to make them work every time, thus providing a seamless experience for the user.
HEY SIRI, MAKE IT WORK!
A good example of this is voice technology, which up until recent times, has been a little hit and miss. However, significant advancements in AI, speech recognition and NLU (natural-language understanding) is making voice recognition in hotels, a compelling opportunity, especially in view of the post-covid drive to provide a touchless experience (did you know that the average guestroom light switch harbours 113million colony-forming units of aerobic bacteria?!1). And with almost 5 billion digital voice
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assistants in the world in 2021, it’s becoming increasingly likely that guests will arrive at hotels, familiar with Siri, Alexa and friends. With voice-enabled TVs already on the market, hotel room amenities can theoretically become completely touchless, controlling the temperature, lighting and even the curtains. Indeed, according to the Information and Communications in Tourism 2021 report, 78% of hospitality companies are expecting voiceactivated devices to become mainstream for room lights and temperature controls. But… remember, technology is great, but only when it works. The key to the successful implementation of voice tech lies not only in the intelligence of the technology, but in its interoperability with other hotel systems and how seamless it is to use.
THE SMARTPHONE
‘Seamless’ is an oft-mentioned term in technology, essentially describing an intuitive, stress-free interaction with software. If technology is cumbersome or frustrating, chances are it’ll struggle to engage the user. So, for hotels looking for ways to engage guests with their technology, perhaps the obvious answer is right in front of their noses? (literally). We’re referring of course, to our versatile friend, the smartphone. Go figure, if your guests are surgically attached to their phone, why not leverage this, implementing technology they’ll definitely use? Hotels are increasingly using smartphone technology to diversify revenue streams, improve communication, streamline operations, offer a touchless experience, and of course, engage their guests.
CHROMECAST
In Airwave’s world, the smartphone has revolutionised the TV entertainment system,
providing a vehicle for (hospitality certified) Google Chromecast (see page 15). Google Chromecast enables guests to cast their own content from a device, to the in-room TV, enabling them to watch what they want, when they want, just like at home. And of course, apps such as Netflix, YouTube, BBC iPlayer, Amazon Prime etc, essentially offer the guest a never-ending supply of content, much of it free of charge.
DEATH OF TERRESTRIAL?
So, if guests can essentially enjoy an infinite amount of content on the guestroom TV, where does terrestrial TV fit in? We’re occasionally asked the question: with all this choice, why even bother with terrestrial TV in the hotel room? The answer’s simple: not everybody has a portable device, not everybody is tech savvy, and not everybody has access to streaming services. So, in a 2022 world where inclusivity is championed, why remove in-room entertainment options for even the smallest percentage of guests? (approximately 20% if you’re interested)… And anyway, isn’t there something nice about the immediacy of channel surfing? Or being able to watch content without having to search for it first? Terrestrial TV is an important component of a balanced TV entertainment system, complementing, not competing with its line-up of OTT services and casting functionality. And most importantly, providing viewing options for every guest, not just some….
DELIVERING YOUR VISION
We hope you enjoy reading the Big Picture as much as we enjoyed writing it. If you have any thoughts, comments or questions, we’d be delighted to hear from you... [1] University of Houston study
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David Fogelman ELEPHANT IN THE ROOM
This is a technology magazine, not a newspaper I thought to myself, planning on avoiding too much talk of coronavirus in this year’s Big Picture article. However, the more I thought, the more I questioned this approach. COVID-19 has prompted a quantum leap in digital adoption within the hospitality industry. It has catalysed structural, cultural and process change within Airwave, and on a personal level, it has redefined my priorities. It’s easy to underestimate the potential effects of covid unless you experience them first-hand, and I became all too aware as my wife, Fiona, caught this deadly disease and fought for her life. Fiona spent several weeks in hospital, but thankfully recovered, returning home to commence a lengthy recuperation program. So, I can’t and won’t avoid talk of COVID-19 - if I did, this simply wouldn’t be the big picture.
A NEW DAWN
And as I changed the direction of my thinking, I had a bit of an epiphany. The more I thought about covid’s ramifications on my life, the more I realised (notwithstanding the seriousness of the disease), there’s an awful lot to be positive about. I believe we’re entering a new era, a new normal, and a positive cultural reposition that excites me. At Airwave, systemic changes implemented to mitigate the effects of covid, have created a more efficient, streamlined, and resilient business. Despite short-term challenges, I feel the long-term benefits of the changes will be considerable. In parallel, our hotel clients have a renewed vigour and are more than ever before, recognising technology’s role in the provision of a great guest experience, with OTT TV services and Wi-Fi, key focus areas.
HOME COMFORTS
Naturally, the importance of robust WiFi infrastructure has augmented in line with evolving office protocol, as working from home becomes commonplace. For Airwave’s non-field-based contingent, this shift in dynamic has afforded some welcome benefits. One of these – typified during the lockdown - being more efficient and rewarding communication (ironically). The basis of our relationships changed; we took the time to speak to each other as humans rather than colleagues, and we looked out for each other’s wellbeing.
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From a business perspective, I saw no downturn in productivity (quite the opposite in fact). And from a personal perspective, I welcomed the impetus to readdress my work life balance; I’m profoundly grateful to spend so much more time with my wife and two boys. I also welcome the small part we’re playing in the reduction of our carbon footprint. I enjoy the face-to-face interaction of the office, and wouldn’t ever want to give this up, however, I do appreciate the flexibility to choose a working environment that best suits my diary.
FACE-TO-FACE
For some of Airwave’s team, the first opportunity to see each other in person arrived at our annual charity event in July 2021. On this occasion, we walked 25 miles across the North Downs Way from Merstham to Guildford, Surrey (with all proceeds going to the Chestnut Tree House Children’s Hospice in Arundel, West Sussex). Joined by partners, old colleagues and friends, the walk seemed like an apt occasion to reintroduce ourselves to group activity. It was an excellent experience, not even spoilt by the apocalyptic weather conditions from start to finish! In October 2021, we hit a milestone – our 10th year exhibiting at London Olympia’s Independent Hotel Show - our first non-virtual corporate event since the pandemic began. It was great to reacquaint with clients old and new, and be part of an overriding feeling of bullishness about the hotel industry’s future.
THE YEAR IN NUMBERS
sectors (scan the QR code to see SCCI news and case studies), wiring over 100,000 properties and maintaining a consistent 20,000 service visits a month. We welcome 4Fibre into the group’s portfolio of companies. 4Fibre is a revolutionary multicore fibre cable, enabling the concurrent delivery of internet services from multiple providers into multi dwelling units. This ‘one cable’ technology results in one wayleave, one contract and one installation, saving cost, disruption and reducing the installation’s carbon footprint (this carbon footprint reduction plays a key part in the group’s ambition to transition to a zero-carbon business model).
ONWARDS AND UPWARDS
COVID-19 has been transformational. But our challenge is to turn a negative into a positive. If I’ve learnt nothing else during the pandemic, it’s not to take myself, my family, or our planet for granted. I will of course, remain positive, but I’ll also remain cautious and alert as I look to lead this fantastic company into 2023.
David Fogelman, SCCI Group CEO
Despite challenging external forces, Airwave’s year was ultimately successful. We entered the 15th year of our partnership with Premier Inn and continue to expand our footprint in the continent, installing TV systems into 32 Premier Inn sites across Germany (with plans to double this number by 2023). In total, we installed over 25,000 TVs into 400 hotels, celebrating our 15,000th Chromecast installation and 20,000th Otrum license along the way. I’m thrilled to report continued growth within the five-star market, notable highlights including installations at iconic properties such as the Dorchester, 45 Park Lane and Pan Pacific, London. Airwave’s sister companies enjoyed a similarly robust year, delivering a multitude of technology services across several
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Malmaison, York Malmaison, York opened its doors to customers in the summer. Each of the hotel’s 150 bedrooms offer a premium TV offering, Sky Select, which was installed by Airwave. Sky Select delivers Sky’s premium content via a centralised location, meaning no need for boxes in the bedrooms.
A recent survey showed that 81% of Britons are likely to consider taking a holiday in the UK in the next 12 months*. While the lifting of travel restrictions overseas has helped some with their decision to go abroad, the majority of Brits are considering UK-based holidays – which offers a great opportunity for hotels to maximise bookings and ultimately increase revenue. Guest satisfaction is always at the forefront of hoteliers’ minds; there is a constant need to meet expectations. Entertainment may be one route worth exploring in order to fulfil such demands and encourage bookings. According to a survey conducted by Sky, satisfaction with hotel TV is up to 80% higher when Sky TV is available.**
Covid has undeniably changed where we look to go on holiday but it has also left its mark on why we need a break. Historically, going on holiday has been a reason to travel, to explore a new city or indulge in a new culture. Of course, for many, it is also a reason to have a break – unwind and re-set. 2020 has given domestic tourism a new lease of life and with it, a spotlight on the importance of health and wellbeing. This is an important consideration for hoteliers as now, more than ever, guests will be looking for hotels with a comprehensive list of services that will enhance their stay. From technology in the hotel room to entertainment in the hotel bar, hotels should look to upgrade their services and capitalise on demand.
2020 also birthed another trend for Brits. With nation-wide lockdowns forcing the workforce into working from home, more and more people are wanting to separate their work from their personal time. Cue ‘workation’ or the notion of working in a new environment. A trend that gives hotels the opportunity to offer day passes, allowing
+25%
Guests spend +25% more in hotel bars that have Sky**
professionals to use the hotel as a work space. With many companies choosing to embrace this new way of working into next year and beyond, it’s worth hoteliers exploring ways in which they can highlight their venue to potential customers.
80%
Satisfaction with hotel TV is up to 80% higher when Sky TV is available.**
81% of Britons are likely to consider taking a holiday in the UK in the next 12 months*. Sources: *Ipsos Mori 27th August 2021 and **Dynata Hotels Guest Research December 2019. Sky Select: You must take a channel package in each of your hotel rooms. Minimum monthly price applies per premises. 36 month minimum term applies. Installation costs apply. Compatible HD ready TVs required. Further terms apply.
If you would like to learn more about any of our products, please email hotels@sky.uk
Hotel Information SYSTEMS
Hotel Information Systems deliver interactive services and additional features to the guestroom TV. Systems range from simple splash screens (using text and images to welcome a guest) to feature-rich, sophisticated interfaces that can communicate with a hotel’s management system. Fully customisable and remotely managed, well designed systems enhance the guest experience, improve operational efficiency and provide additional revenue streams.
THE HOME PAGE
Here’s your chance to make a great first impression. The best home screens use branding and carefully chosen imagery/ video to pack a punch – whilst also being simple, intuitive and easy to navigate. Most important? Make sure it’s easy to find the TV channels! (believe it or not, this is often overlooked).
HOTEL INFORMATION
Well designed hotel information pages help answer frequently asked questions, reducing calls to the front desk. As well as standard hotel amenity details, information pages can be used to store wakeup alarm functionality, restaurant menus, promotions & special offers or even branded hotel videos. In short – you have a blank canvas to work with!
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LOCAL AREA INFORMATION
Particularly useful in towns and cities, local area pages act as a digital concierge. Popular features include scrollable maps, local weather conditions and integration with airport arrival and departure times. Hotels can also generate revenue via the advertising of local companies such as taxi firms, restaurants and take-aways.
ROOM SERVICE
Premium systems can incorporate two-way communication, offering in-room purchasing features such as room service, late check-out and facility bookings. Other useful functionality includes the ordering of sundry items (such as shampoo or extra pillows) via the TV. This two-way interaction creates operational efficiencies and additional revenue streams.
SMART TV APPS
SMART apps are ideal passers of time, providing guests with an almost infinite supply of popular content. Most SMART hotel TVs can access hundreds of apps, but only a few are commonly used. The most popular include TV catch-up services, YouTube, BBC News & Sport, radio stations and Airtime, the hospitality exclusive video-on-demand app.
CHROMECAST & CONTENT SHARING
Content casting functionality can be integrated with information systems, providing access to 1000+ apps, 200,000 TV shows & movies and 30 million songs – all accessible via the guest’s own device and providing a homefrom-home experience. Accompanying written or video instructions simplify the casting experience, reducing calls to the front desk.
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Back to Business
Airwave is honoured to have installed hotel TV systems in airport and transport hotels across Great Britain & Ireland, playing a small part in helping the leisure and tourism industry back to business… RADISSON RED LONDON GATWICK Located a stone’s throw from Gatwick Airport, Radisson RED Gatwick marks the second of the brand’s UK properties, following the launch of Radisson RED Heathrow in September 2020. With 185 rooms, high-tech meeting spaces, a fitness area and a bistro style restaurant, Radisson RED’s Gatwick property offers business and leisure travellers a memorable start (or end) to each trip. And of course, with the brand’s emphasis on modern design and technology, Airwave was happy to assist in the design and implementation of a hotel TV system. Airwave commenced the installation with the implementation of WiFi and TV reception infrastructure - consisting of a freeview aerial and single mode fibre backbone, allowing for future expansion. An IPTV headend was also installed, supplying Freeview channels across the hotel’s data network. This system is modular based, and can be expanded to include future implementation of, for example, Sky TV or international channels. In terms of the display technology, central to Radisson RED Gatwick’s remit was:
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a) A menu-based TV system with scope to grow as and when the hotel requires. b) A basic graphical user interface (GUI) designed in accordance with the Radisson brand. c) Google Chromecast Airwave managed to tick all the boxes via Otrum’s Mirage interactive information system. Mirage provides a powerful SaaS solution, enabling unparalleled options for the customisation, branding and personalisation of the guest-room TV interface. It provides a platform for multiple features, including a tailored list of channels, SMART APPS, catch-up TV services and
hospitality certified Google Chromecast. Airwave’s design engineers constructed a simple, but elegant GUI, incorporating a Watch TV button, Google Chromecast (with other screen sharing functionality including Miracast and Bluetooth audio) and a services button incorporating YouTube and cloud-based movies APP, Airtime. LG hospitality series TVs were chosen to front the system; Airwave installed 186 x 50-inch LG US662H displays into the guestrooms, wall-mounting each display with Btech BT8210 flat-to-wall brackets. As Radisson RED continue to expand their UK presence, Airwave are on hand to deliver their vision with cutting-edge, userfriendly TV entertainment technology.
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HOLIDAY INN DUBLIN AIRPORT Located a short shuttle bus ride from Dublin Airport, the brand new Holiday Inn Dublin Airport (HIDA) provides 421 air conditioned rooms across 10 storeys. Catering predominantly for short-stay travellers, HIDA offers high speed WiFi, meeting rooms and modern business & conferencing facilities for up to 120 delegates. Other amenities include a fully equipped gym, Starbucks, and in the guest-rooms, air conditioning and of course, a top draw TV entertainment system. Working in collaboration with specialist IT & Networks provider, Ignitus Group, Airwave supplied and implemented a hotel TV system into the hotel’s guest-rooms. The project commenced on the hotel’s roof and in the headend room, with various network infrastructure installed to support the delivery of a full line-up of Freeview channels 367 x 43-inch, 76 x 49-inch and 4 x 55-inch Samsung EJ690U Series hospitality TVs were wall-mounted. The
EJ690U Series provides UHD resolution and HDR10+ picture refinement technology, offering a crisp, clear and memorable viewing experience. Adding to the EJ690U’s arsenal, Airwave implemented a Samsung REACH IP interactive system on each TV, featuring a homepage and ten information pages.
THE FOUR POINTS BY SHERATON, LONDON GATWICK AIRPORT
HAMPTON BY HILTON ASHFORD INTERNATIONAL The newly built Hampton by Hilton Ashford International, is situated seconds away from Ashford International train station, servicing Eurostar trains from London St.Pancras to the continent. With 140 rooms set over 6 storeys, Hampton’s latest property forms a key part of the ‘Victoria Point project,’ a regeneration of the area surrounding the station. Featuring modern rooms, a fitness center and conferencing facilities, Hampton Ashford attracts equal footfall of both business and leisure travellers. And looking for a modern, but simple hospitality TV system, HBHA enlisted Airwave’s expertise. Airwave installed an IPTV headend, enabling the delivery of Freeview channels to the hotel’s guestrooms. Next step, the wall-mounting of a mixture of 49 and 55-inch Samsung HGET690 hospitality series TVs. Adding extra features and functionality to the TVs, Airwave implemented a Samsung REACH interactive information system, embedding a graphical user interface and menu system on each TV. Airwave designed a number of branded pages, providing hotel information and a vehicle to intuitively navigate the pages - this included a dedicated Airtime button, offering easy access to the cloudbased movie-on-demand service.
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The Four Points by Sheraton London Gatwick Airport, is the first Four Points hotel to touch down in the UK. Located two miles from Gatwick Airport, the newly refurbished site features onsite parking, a gastro pub, bar and gym facilities. Each air conditioned room features a comfortable bed, rainfall shower and a specially designed workspace - perfect for business travellers. “Airport hotels typically attract one-night-stay guests” said Head of Hospitality Sales, Wayne Bowring “who don’t have much in the way of local attractions to visit! With this in mind, a top quality TV entertainment system is a real priority.” With this sentiment firmly in mind, Airwave commenced proceedings with the implementation of an IPTV headend and broadcast signal equipment. 104 x Samsung 55ET690U Series SMART hospitality TVs were then wall-mounted on low footprint BTech BT8421B brackets. Otrum’s Enterprise Cloud information system was deployed on each TV, featuring a home page and a number of additional pages, including: channel guide, a radio service, hotel information, Internet TV, Bluetooth audio share and a Google Chromecast interface. The Chromecast interface allows guests to use a smart device to cast content (such as Netflix, BBC iPlayer, Amazon Prime etc) to the guestroom TV. Recognising that not every guest has access to a smart device, Airwave implemented the cloud-based movie app, Airtime, on each TV. Airtime offers on-demand multi-language blockbuster movie & programming content - a perfect option for that pre-holiday treat!
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TOP TV TIPS
In a technical world that’s constantly changing and evolving, the purchase of a TV system can be complicated... ...so, before you make any decisions, before you pick up the phone to talk TVs, have a quick flick through Airwave’s Top TV Tips:
CONSIDER THE COST
Don’t just view a TV system as capital expenditure, think also about its return on investment potential – a well-designed system will offer extra revenue streams and operational efficiencies, that will soon cover the initial cost. Of course, we’re conscious that, like any other business, hotels have to carefully manage cost. For hotels and B&B properties that can’t justify the expenditure of premium hardware, Airwave has partnered with UK manufacturer, Cello Electronics, and created an exclusive value-driven hospitality TV.
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BUY A HOTEL TV!
Like the plague, avoid buying a domestic TV and putting it in a hotel room. You’ll regret it. Whilst you might save a little bit of money initially, you’ll increase the long-term cost of your investment. Not to mention the less tangible operational costs that go hand in hand with domestic TVs in hotel rooms. If you scan the QR code, you’ll find a handy explainer video! enjoy the watch.
KEEP IT SIMPLE
With the increasing scope and power of today’s hotel TV system, it’s tempting to implement a raft of features, creating an allsinging, all-dancing bedroom masterpiece. Whilst innovation is great, our ethos has always been - optimum experience first, innovation second. Feel free to impress your guests with sexy functionality, but make sure it works well and is simple to use. A clear, intuitive menu system is the defining feature of a top-drawer system. Easily navigable menus and logical pathways are key, as is the prominent positioning of the most used features. Think carefully about the user experience, from switch-on to switch-off, and when this is done, test, test, and test again.
IT DOESN’T HAVE TO BE SMART...
Well yes, SMART TVs are the future - but they’re not the only option. If you’re looking to upgrade your system, but your (non-SMART) TVs have plenty of gas in the tank there are ways of breathing new life into your technology without purchasing new TVs. There are several available options, and assuming you can support the proposed solution with credible wifi/ internet infrastructure, the implementation of technology such as Google Chromecast (via a set-top box) offers huge extra value.
IT’S NOT JUST A TV...
Think of today’s hotel TV, not just as a TV, but as part of an IOT ecosystem an internet enabled smart hub, multi-faceted and boasting an abundance of additional features. SMART TVs can be integrated with PMS (property management software) to perform a series of additional tasks. These may be as simple as a personalised welcome message on the TV, or sophisticated - think the operation of a room’s lights, heating and curtains via the TV. Naturally, you don’t need to incorporate every available feature - many might not be relevant anyway - but don’t under-estimate what your humble TV has got underneath its bonnet.
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THINK ABOUT BANDWIDTH
DESIGN, DESIGN, DESIGN
You can design the most technically impressive system the hotel industry has ever seen, but it will be compromised by poor design. Whilst UX is critical, almost as important is the aesthetic of a system. We’re not suggesting something that wouldn’t like out of place in the Sistine Chapel, merely a series of pages that look professional, are uniform in nature, and conform to your hotel’s style and branding. Arguably, this is common sense; what’s less obvious is how the choice of an information system will affect the scope of your design. The best systems allow infinite options via an HTML based platform; if possible, avoid template based systems that struggle to accommodate deviation from a set standard.
THINK ABOUT THE HOME-FROM-HOME EXPERIENCE
Simply speaking, a hotel TV should perform like a domestic TV (speedy switch-on and channel changes, clear and obvious menu systems etc) and offer a number of OTT content options. Whilst linear TV still has an important part to play in the hotel TV world, telly addict guests now expect more. Hospitality certified Google Chromecast enables the guest to cast content from a SMART device to the in-room TV - providing access to 1000+ apps and essentially, an infinite amount of content. Chromecast is a relatively inexpensive technology, and has revolutionised the hotel TV industry. We recommend that it’s implemented whenever possible.
Can your hotel’s WiFi or internet infrastructure support the bandwidth requirements of techhungry guests, streaming high-definition movie content? Make sure your infrastructure can support an interruption-free streaming experience during peak times and maximum occupancy. We recommend a minimum speed of 25Mbps per guest and a scalable WiFi service that can support this.
IMPLEMENT AN INFORMATION SYSTEM
Hotel information systems turn a hotel TV into a powerful information and marketing tool, delivering interactive services and additional features to the TV, via a customisable interface. Whilst they come in all shapes and sizes (ranging from a simple splash screen with an image and text, to sophisticated systems capable of two-way communication and service integration), they will always add value and a personal touch to the guest-room TV.
FUTURE-PROOF IT
With SMART television functionality, comes greater longevity to the hotel TV system, allowing regular software updates and scope for future functionality upgrades. Make sure this is firmly in mind when purchasing a system - think not just about the TV itself, but also the supporting system you choose to incorporate. Whilst most systems can be upgraded in some form or another, some are much more geared up for this, offering automatic updates and simple, intuitive methods to do this. Smart (no pun intended) design of hotel TV technology can extend your TV system’s life by several years...
Have you futureproofed your TV?
DON’T BUY WHAT YOU DON’T NEED
The best TV systems aren’t necessarily the most feature-rich - especially when a glut of functionality interferes with the user experience. This may seem obvious, but it’s worth asking yourself if a feature will be used often enough to justify its inclusion. Whilst you may want to fill your interface with an array of smart apps, most will gather dust and exist as clutter, rather than credible passers of time. A good rule of thumb is: will the TV elevate the app experience? Of course this is a resounding “yes” for streaming services such as Netflix and YouTube, but a big, fat “no” for social media and news sites - which can be better accessed via the guest’s portable device.
CHOICES, CHOICES, CHOICES... With several TV brands and multiple interactive systems to choose from, the choice can seem overwhelming. However, it doesn’t need to be. Three key brands operate in the hotel TV sector – Samsung, Philips and LG. All are reliable, all are recommended by our technical team, and all are certified Airwave partners.
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Which brand is best? That’s, of course, subjective. Each brand offers similar features and functionality and we find the customer’s purchasing decision is usually based on personal preference. The implementation of an interactive information system will depend on the scope and scale
of your hotel and your individual requirements - and as such, is slightly more complicated - however the pleasure will be all ours as we talk you through the options and demonstrate each system accordingly. So….get in touch, we’re looking forward to talking tech!
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VOCO EDINBURGH
Surrounded by the theatres, pubs and bars of the iconic Haymarket area, Edinburgh’s Voco, offers luxury accommodation in Scotland’s vibrant capital. “Very much part of Voco’s ethos, is a great first impression and home-from-home experience, we wanted to reflect this in our recommended technology offering” – David Taylor, Key Account Manager, Airwave. Central to this home-from-home experience, is Google Chromecast - allowing the guest to cast content (from apps such as Netflix, BBC iPlayer, YouTube etc) from a smart device to the in-room TV. No more channel surfing, no more halfmissed programmes or waiting for start times, instead an almost infinite supply of the guest’s favourite content. With this in mind, Airwave recommended the implementation of hospitality certified Chromecast on the guest-room TVs, housed within an Otrum Mirage guest user interface. Otrum’s cloud-based interactive information system offers a raft of features, such as customisable pages, graphics & menu systems and TV channel line-up management - and of course, a dedicated Chromecast button, allowing quick and easy access to the casting service (with written instructions for ease of use). Fronting Voco’s brand new TV system, Airwave installed 150 x 49-inch LGUT661H hospitality TVs. The UT661H series offers UHD content, voice recognition software, premium picture technology and a low footprint design - ideal for modern style bedrooms. Ticking the “great first impression” box, an Oracle Cloud PMS connection was implemented, providing various communication functionality, such as viewbill and a personalised ‘welcome message’ on each TV. Lastly, the cloud-based movie and programming APP, Airtime, was implemented, providing on demand movie content for the estimated 20% of guests that don’t have access to streaming services and/or smart devices.
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RADISSON INDIVIDUALS, RIVER NESS
Located in the heart of the Scottish Highlands capital, Inverness, the River Ness Hotel enjoys perfect access to the city’s attractions, such as Inverness Castle, the Botanic Gardens and of course, the stunning River Ness. And for those keen to venture away from the city centre, the world-famous Loch Ness and its resident monster, is only a 12-mile drive away. Guests arriving at the hotel, exhausted after a day’s monster spotting, can enjoy air conditioned bedrooms, a fitness center and in-house bar and restaurant. Airwave supplied and installed 49-inch LG US661H Series hospitality TVs in the guest-rooms, wall-mounting each display with Btech BT8210 flat-to-wall brackets, ensuring a small footprint in the hotel’s stylish bedrooms. A further screen was installed in the hotel’s gym area. LG’s hotel dedicated screens feature UHD technology, voice recognition software and LG’s webOS 5.0 SMART platform, offering user friendly management for both the hotel, and guest.
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CHROMECAST For Hotels Give your guests a home from home experience WHAT IS IT? Google Chromecast is a small device that plugs into a television’s HDMI socket, enabling the casting of internet media from a guest’s device to the in-room television. The device provides access to a range of content from apps such as Netflix, BBC iPlayer, YouTube and Spotify.
HOW DOES IT WORK? Using a portable device (such as a smartphone or tablet) as a remote control, the guest can choose from a list of apps and simply “cast” the app’s content from the device onto the TV. All that’s needed is an internet connection, a chromecast unit and a TV with an HDMI port.
WHY IS IT SO IMPORTANT? 8 in 10 adults in the UK1 (40 million people) use subscription services such as Netflix or catch-up TV platforms, and over 55 million people own a smart portable device. Chromecast enables a guest to watch their own content on the room’s big screen, providing the much sought after “home-from-home” experience.
DO I NEED A SMART TV? No. A Chromecast unit essentially turns a nonsmart TV into a smart TV, providing a multitude of popular apps, a browser and typically, a quicker, more intuitive viewing experience.
IS CHROMECAST THE SAME AS SCREEN MIRRORING? No, it is much more flexible. Chromecast allows users to browse their device without disrupting what’s streaming to the TV (as an example, users can receive calls, respond to texts and surf the net whilst watching Netflix).
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WHY IS ‘HOSPITALITY CERTIFIED’ CHROMECAST NECESSARY? Hospitality certified Chromecast is designed specifically for use in a hotel environment. It’s configured to prevent interference between rooms, and housed in protective casing to stop tampering and theft. Chromecast can also be integrated into an information system, providing an intuitive point of access, and ensuring the return to a branded GUI when casting has finished.
WILL CASTING DRAIN MY BATTERY OR DATA ALLOWANCE?
Chromecast allows users to choose from 1,000+ content applications.
No. Your battery is only used to initiate casting and all solutions use wifi, not data. 1 Ofcom Communications Market Report 2017
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DELIVERING YOUR VISION The Hospitality Technology Sales Function We speak with Airwave Sales & Marketing Director, Paul Chambers, and talk about life within the Airwave sales function.
WHO IS PAUL CHAMBERS?
functions at Samsung, LG, Philips, Otrum, Wifirst, Sky, WiFiSPARK etc. It’s a dynamic, challenging environment! we don’t have quiet days, there’s no time to sit and reflect and we’re constantly processing items from a conveyor belt of information that never seems to slow down. So, plenty of challenges. The life of a hospitality technology salesman isn’t easy, but it’s great fun! Every day is different, and each day flies by. When I drive home at the end of the day, I’m exhausted, but (usually) happy!
I live with my wife in a 17th century cottage near Fleet in Hampshire, the ceilings are very low but that doesn’t worry me as I’m vertically challenged. I’m a lover of Arsenal, classic jaguars, golf, animals and partial to the occasional Disarrono on ice. I’ve been Airwave’s sales and marketing director for just over 13 years and have enjoyed every second of my time here.
TALK TO US ABOUT YOUR PATH TO AIRWAVE?
I’ve been fortunate enough to work for several large technology companies, typically within the manufacturer and integration of display-based tech. I’ve always been involved with sales and have sold many thousands of LCD displays to a number of clients Apple, IBM and Telefonica to name a few. I’m showing my age here, but led the global sale and implementation of the first LCD touchscreen into Xerox photocopiers. I was a key part of the project that introduced graphic LCD displays into the world’s first smartphones, and steered the design, sale and delivery of 28,000 LCD touchscreens within the National Lottery’s Camelot network of machines. Of course, I’m still very much involved in the sale and integration of displays, but nowadays focus on the technology ecosystem, rather than the display itself.
WHAT ARE THE KEY CHALLENGES WITHIN HOSPITALITY TECH SALES?
The hospitality tech industry is a very dynamic place and becoming more so in line with an uplift in IoT adoption within hotels - technology is evolving quickly and becoming increasingly sophisticated. This translates to a significant degree of complexity within our proposal and
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WHAT ATTRIBUTES DO YOU LOOK FOR IN A SALES MANAGER?
quotation process and a marked change to the sort of business we were doing just a few years ago. Essentially, the skillset of the hotel TV salesman has diversified and the role has become much more challenging and detail orientated. Referring to Airwave’s sales function, we need to be proactive. I make sure I’m constantly challenging my team. Are you learning? Are you up to date with systems A, B and C? Do you understand how competitor D’s new platform works? And when you’re up to speed with all that, are you in tune with the interoperability of all this with the hotel’s PMS and Wi-Fi service?! Naturally, we have a pre-sales team to guide us, but in order to keep the business agile, I do insist my sales team are technically proficient and have a solid understanding of everything we sell. This requires a carefully structured schedule of training, and coordination with our technical team - not forgetting daily dialogue with the sales and technical
I try to be pragmatic when recruiting, I’m not always in a position to employ the finished article – our industry is fairly niche and there isn’t an endless pool of candidates to choose from. So, I’ll keep an open mind throughout the interview process; experience and knowledge must be taken into consideration, but only in line with a candidate’s personality. I think it’s stating the obvious to say passion, enthusiasm, willingness to learn etc are important. For me these are prerequisites. If a candidate doesn’t seem effusive about the role or the company, it tends to be a short interview! For the characters that are engaged and enthused, I do my best to unearth the person that hides behind the interview persona. For this reason, I like to keep things as relaxed and informal as appropriate. For me, integrity is the most important trait. Airwave’s business is built on trust; we selI and implement sophisticated technical systems and must be regarded as a safe pair of hands. Trust should underpin everything we do, and I want my sales team to exude integrity and honesty.
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So, I’m not impressed by smooth, polished characters that tell me they’d ‘sell their grandmother’ to hit targets. This might seem odd to say, but there’s more to sales than targets. I won’t let my sales guys make a sale and walk away, I want them to think about the long-term ramifications of what they do and recognise the benefits of this approach. It’s the simplest concept in the world - if you don’t look after your customers, they won’t return. I’m more interested in finding an account manager, than a hunter – a person who enjoys nurturing relationships instead of numbers. I suppose this all sounds a little strange, I’m looking for a sales guy that isn’t worried about numbers?! That’s not the case of course, like many things in life, it’s about finding the right balance. I also think it’s important to have a sense of humour and I really look for that in my team. I’ll ask myself when interviewing, ‘would I enjoy having a beer with you?’ It’s a cliché but people buy from people, and I want customers to enjoy interacting with my team. I also want my team to enjoy each other’s company! To not take themselves too seriously and to understand – it’s okay to have a bit of fun. We spend so many hours together, so need the odd release - if only to puncture the seriousness of what we do. The world of technology can be very earnest I’ll have you know! I guess a good summary is, ‘employ the person, not the CV.’ Go with your gut-feeling. In 2010, I took a punt on a chap that arrived for an interview from the building trade. He had something about him, I employed him and he’s since sold more hotel TV systems than any other person in the UK….
WHAT WOULD YOU CONSIDER TO BE YOUR GREATEST SUCCESS?
Being part of a senior management team
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Preparing for a busy day at the Independent Hotel Show…
that has grown this fantastic business from a handful of people, to the UK’s largest hotel TV systems integrator. Whilst, of course, this has been a combined effort - and I must mention the collective talents of Tim Worrall, Toby Hart and Julian Arnold – I’m deeply proud in the part I’ve played in Airwave’s journey. People often talk about the ‘Airwave DNA’ or the ‘Airwave family’ – a representation of the togetherness we feel as a group of people. This culture remains a constant and has done so even since the company’s acquisition in 2017. I see myself as a father figure, or more to the point, a grandfather figure. Old and decrepit, but playing an important part in making Airwave a great place to be. I run a successful business and am part of a happy, engaged team. I can’t ask for more than that, and long may it continue.
WHATS NEXT FOR AIRWAVE?
That’s a good question. We’re still very cognisant of covid-19 and won’t let ourselves become complacent. However, we’re starting to return to a semblance of normality, this is allowing us us to resume projects that were in full swing back in the early months of 2020.
We’re not purely hospitality centric of course, and have invested heavily in Airwave Healthcare, who are playing an active part in the industry’s move from pay-to-watch, to free-to-use patient entertainment platforms. From an ethical perspective, I’m extremely proud to be part of this initiative. Of course, Airwave Healthcare has never implemented a pay-to-watch system so it’s great to see a vindication of this stance as the industry supersedes this method of delivery. We continue to work closely with our sister companies within the SCCI Group, making best use of each other’s resources, knowledge and skillset. And it’s with great delight that I can say we’re needing to recruit more people, not just within my team, but across the business.
AND WHAT MAKES YOU TICK?
I’m very competitive! From a professional perspective, I’ll keep driving Airwave forward and want us to be the best integrator, not just in the UK, but across Europe too. Personally, I want to beat everybody at golf and I’d like Arsenal to replace Patrick Vieira – I’ve been waiting 17 years and counting...
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TOP 5 WIFI TIPS Wifirst’s Deputy Country Manager, Vincent Jouan, shares his top five tips for the implementation of a Wi-Fi service in the hotel environment. 1. Plan Ahead. Think carefully about the future when implementing a Wi-Fi system. Consider evolving technology and exponential increases in device ownership, streaming service subscriptions and data usage. Recognise that today’s top draw Wi-Fi system is likely to be middle of the road in 3/5 years, and slow and sluggish in 5-7 years. So, make sure you invest in a system that’s flexible and scalable. 2. Don’t skimp on the bandwidth… When thinking about bandwidth, plan for peak time, peak occupancy usage and again, factor in the future – bandwidth requirements are only going to increase. Our current recommendation is 25MB per guest, but if you ask me the same question in 12 months’ time, I’m sure it will have increased! 3. …or the equipment. There’s not much point in providing a universe of bandwidth if the equipment isn’t up to task. Start with suitable network and cabling infrastructure – Cat6 should be the bare minimum and if maintained properly, will last 10 to 20 years. Install plenty of RJ45 points, implement quality routers and perhaps most importantly
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- get the gateway right. The gateway is the brain of the infrastructure, controlling and monitoring every aspect of the system’s hardware and software – so make sure it’s up to date and running efficiently.
for your Hotel
Vincent Jouan, Deputy Country Manager, Wifirst UK
4. Think about the guest experience. Don’t make connecting to the Wi-Fi a chore. The login process should be simple and intuitive, avoiding multiple sign-ins and complicated log-in screens. Ideally, one login should offer the guest Wi-Fi access throughout the hotel (not just in the guestroom) for the duration of their stay. Essentially, look to provide the same experience in the hotel as the guest would expect at home. That’s the holy grail! 5. Consider Wi-Fi as a service. Wifirst’s ‘Wi-Fi as a Service’ model circumnavigates technical obsolescence by providing hardware equipment and charging a monthly service fee. Essentially, this allows a hotel to provide a Wi-Fi service that’s constantly evolving and improving. Wifirst will refresh or replace Wi-Fi equipment as and when necessary – at no additional cost ensuring a hotel’s Wi-Fi is current, robust and fast at all times.
About Wifirst:
Founded in 2002, Wifirst is the European leader in Managed WiFi as a service. Covering 30 countries, Wifirst has been active in the UK since 2016, and partner with Airwave to provide an integrated technology offering to the hotel, student accommodation, senior living and healthcare markets. To find out more, get in touch: vincent.jouan@wifirst.fr
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CUILLIN HILLS, ISLE OF SKYE
If you’re looking for a room with a view, you’d struggle to find a better location than the Cuillin Hills Hotel, in the stunning Isle of Skye. Set within 15 acres of majestic Hebridean countryside, Cuillin Hills overlooks the Portree Bay and the Sound of Raasay, with the stark Cuillin mountain range framing this awe-inspiring vista. Cuillin Hills pride themselves on the provision of an exemplary guest experience, and with this in mind, approached Airwave to design and install a wow factor TV entertainment system. Sometimes, remote locations aren’t conducive to the demands of today’s technology - in Cuillin Hills’ case, the
QBIC MANCHESTER
Qbic base their philosophy on creativity; they look to break the rules, make people smile and above all, provide an experience that’s full of personality. Qbic’s newest location sits proudly in Manchester’s buzzing Deansgate strip, nestled amongst bars, restaurants and the city’s nightlife scene. With 261 individually designed rooms, Qbic Manchester is one of the largest hotels in the city, also featuring a bar, restaurant, co-working spaces and conference facilities. IT and business services provider, Haventrust, called upon Airwave’s expertise in the design of guest entertainment systems. Airwave kicked the project off with the installation of an IPTV headend, aerial and network infrastructure. Pre-
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consequence being a limited TV channel line-up. “This formed a key part of our remit” said Key Account Manager, David Taylor “we were tasked to implement a system that would enable a full complement of Freeview TV channels.” This involved the design and implementation of Freesat reception equipment, IPTV, SMATV, and satellite infrastructure. The end result being a comprehensive channel listing and four BT Sport channels. Of course, the provision of terrestrial TV can’t be considered as an exemplary offering by itself; in order to meet the expectations of today’s guests,
further choice and options are necessary via OTT services. In this instance, Airwave implemented hospitality certified Google Chromecast. This was integrated within an Otrum Enterprise Cloud information system, providing a platform for Chromecast via a dedicated button on Otrum’s interface which also includes a series of information pages and other features, such as VOD movie app, Airtime. All this internet-based TV technology needs a modern, SMART hospitality TV to front it. Airwave recommended the Samsung 690 series of hospitality TVs, wall-mounting a mixture of 43, 50 and 65-inch UHD displays in the guest-rooms.
configured wireless access points were then deployed in each guestroom, ahead of the wallmounting of 43, 55 and 65-inch Philips Mediasuite hospitality TVs. The Philips Mediasuite range is built on an Android platform and features in-built Chromecast functionality, allowing guests to cast content from a portable device on to the big screen. Integrated Netflix can also be incorporated, accessible by a dedicated button on the remote control. QBIC opted for a simple, functional interface, featuring a homepage, two additional information pages and an
embedded QR code, allowing guests to contact the hotel’s reception. The homepage provides four simple options - watch TV, cast content, watch Netflix and hotel information, with CMND’s flexible management system allowing bespoke design, colouring and branding.
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BODMIN JAIL
Built in 1779 by Napoleonic prisoners of war, using 20,000 tonnes of granite quarried from the nearby moor, Bodmin Jail marked a milestone in prison design, featuring segregated cells and hot water. A bastion of security, Bodmin Jail was used to house the Crown Jewels throughout WW1, and harbours a dark, evocative past…. After its 1927 closure, the building lay unused and dilapidated for the best part of 100 years. Now, new life has been injected into this magnificent structure, in the form of a stunning new hotel. The newly renovated building combines luxury with history, featuring contemporary design, nestled within the jail’s formidable stone walls. Airwave was delighted to be awarded the project to design a TV system, commencing proceedings with the installation of TV reception equipment and an IPTV headend. Fronting the system’s infrastructure, Airwave wall-mounted 55-inch Samsung 690 Series hospitality TVs, all embedded with an Otrum Mirage interactive information system. Airwave’s design engineers built a bespoke user interface, consisting of a home-screen and several additional pages, housing hotel information and features such as Chromecast and cloud-based VOD app, Airtime. Otrum Mirage was also used to provide a customer interface on the 3 x 75-inch meeting room TVs, facilitating the use of services such as as screen mirroring and Chromecast.
FOWEY HALL
Perched above the Fowey Estuary in stunning south Cornwall, Fowey Hall provides a luxurious family retreat in a sprawling coastal manor. With a pool, spa, library, games & cinema room and free childcare provision, Fowey Hall boasts a facilities rich service offering. Naturally, a top quality TV system was required as part of this and, of course, Airwave was delighted to lend a helping-hand. “Fowey Hall wanted a smart TV service but weren’t in a position to implement ethernet infrastructure” said Head of Hospitality Sales, Wayne Bowring “this is often the case in older-style buildings with thicker walls, or aesthetics that can’t be compromised.” With this in mind, Airwave implemented a DOCSIS system in
conjunction with Philips MediaSuite hospitality TVs. DOCSIS enables the delivery of internet services over a property’s coaxial network, offering a smart TV service without the need for ethernet cabling. Airwave wall-mounted a mixture of 32, 43, 50 and 55-inch displays, all powered by a Philips CMND CMS. This was designed and implemented by Airwave, featuring a homepage and 10 additional information pages.
EASY HOTELS
Part of the ‘easy’ family of brands, easyHotel owns and franchises an estate of 41 hotels in 11 countries across the world. Operating in the super budget hotel segment, easyhotel offer competitively priced accommodation in city locations. Airwave is honoured to partner with easyhotel, providing value-driven hotel TV systems to the brand’s guestrooms. The easyhotel guestroom remit consists of RF
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infrastructure deployment to feed 32-inch wall-mounted hotel displays and a RF based information system. A wallmounted large format display is also required for each hotel’s reception area. Having recently implemented this remit into easyhotels in Birmingham
and Manchester, Airwave was delighted to be awarded further projects in Cardiff, Oxford and London Shoreditch. Over the three properties, Airwave wallmounted 300+ 32HFL4014 PrimeSuite Philips TVs, all featuring a Philips CMND IPTV platform with homepage and additional information pages. The system mirrors easyhotel’s ethos – simple, clean and value-driven, and provides guests with a modern, intuitive TV system.
ZANZIBAR LOCKE, DUBLIN
Lockeliving provide designled apartments that combine the convenience of a hotel, with the freedom of home. Zanzibar Locke sits within a stone’s throw of Dublin’s Ha’penny Bridge, the crossing of which delivers you into the throng of the iconic Temple Bar area of Ireland’s capital city. With modern, shared workspaces, a workout studio and huge apartments, it’s not just Zanzibar Locke’s location that wows its guests. The building compromises of four Georgian townhouses and combines mid-century touches with contemporary, Scandinavian design. Guests staying in an amenityrich property, nestled in one the busiest areas of Dublin’s city centre, are treated to a sensory overload. With so much to learn, and so much to do, the provision of a top drawer TV information system is key. Airwave obliged, recommending Otrum’s Mirage information system. Mirage provides a powerful SaaS solution, enabling unparalleled options for the customisation, branding and personalisation of the guest-room TV’s interface. “The only design limitation with Mirage is your imagination! You can create any visual or menu structure you want” said Jon Arnold, Interactive Systems Technician, Airwave. Otrum Mirage also provides a platform for other features, including a tailored list of channels, SMART APPS, catch-up TV services, Google Chromecast and movie VOD APP, Airtime. Lastly, Airwave wallmounted 160 X 43, 50 and 55-inch Samsung 690 Series hospitality TVs.
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Airwave sister company, Techlive International, provide international channels and movie & television content to the hospitality and healthcare sectors. Partnering with leading movie studios, Techlive deliver content to 5 million guests in 50+ countries each year. Creators of the cloud-based movie APP, Airtime, Techlive is a global leader in the delivery of hospitality exclusive content.
VIDEO ON DEMAND – THE FUTURE
Airtime is a hospitality exclusive streaming service, providing Hollywood movies, premium documentaries, wellbeing content and live streaming channels. It can be remotely implemented on hospitality certified TVs and accessed via the TV’s on-screen menu. Using cloud-based technology, Airtime enables the hotelier to save on expensive headend equipment, in-room set-top boxes and all associated support, maintenance and contract costs. DELIGHT YOUR GUESTS Airtime offers hoteliers the chance to add a compelling service offering with zero cost implication, whilst also releasing movies weeks ahead of popular consumer streaming services like Netflix and Amazon Prime. Naturally, a library of older content and movie classics is also available. Airtime is available as a ‘pay as you play’ service, or for hotels looking to provide a real value-added experience, complimentary to the guest. SOMETHING FOR EVERYONE When it’s time for a movie, a high-definition television is a much more inclusive, relaxing and luxurious experience - not everybody wants to watch content on a tablet or
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Video on Demand app for hotels
smartphone screen and importantly, not everybody has a portable device or streaming service subscription. Airtime provides in-room movie content to ALL your guests. HOW DOES IT WORK? Airtime uses cloud-based technology, enabling the hotelier to save on expensive headend equipment and in-room hardware. Simply download the app, apply for an activation and the service is ready. Also, there’s no requirement to sign up to long, rigid contracts as is usually the case with hotel video on demand systems.
THE VR GROUP CHOOSE AIRTIME The Quadrant Hotel & Suites, Auckland, New Zealand The VR Group manage 1,500 rooms within 19 hotels and serviced apartments across New Zealand. Following a successful trial withing VR’s Lofts Apartments property in Queenstown, Airtime is delighted to be powering guest entertainment at The Quadrant Hotel in Auckland. Techlive worked with New Zealand based partner, the AV Supply Group, to implement an Airtime guest-entertainment plus package, offering complimentary movie content, within the newly refurbished hotel. “Very much part of VR’s ethos is the provision of value-added benefits within their guest-room, naturally, the provision of a complimentary to the guest Airtime service ticked all the right boxes. We’re delighted to partner with VR and look forward to growing with them” said Richard Excell, Operations Director, Techlive Group General Manager, Prashant Malik added, “Airtime was the perfect answer and the implementation has been amazingly seamless and simple, yet the result is so different to previous orthodox providers. Great result and great people to work with.”
TELL ME ABOUT THE CONTENT? Airtime release movies weeks ahead of popular consumer services like Netflix and Amazon Prime; this is supplemented by a vast library of content from studios such as Disney, Universal, Paramount, Fox and Dreamworks.
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Movies that make a difference….
With an average of 15 million cinema admissions a month, it’s official - the UK loves movies! No more so than the Techlive team who, when they’re not watching movies, are busy debating, discussing and dissecting them. A reflection on the importance of film in our lives. Entertainment, escapism, inspiration…..but what about a movie’s potential to make the audience think? or make an impact on our lives? With this in mind, we ask a few key members of Techlive’s team to talk about movies that have made a difference in their lives…
TIM WORRALL, MANAGING DIRECTOR, NOMADLAND
REECE AHERNE, BUSINESS DEVELOPMENT MANAGER, AMERICAN BEAUTY
A good movie should provoke thought and manipulate your emotions - making you laugh and cry and involving you in the lives of the main characters. I so enjoy it when a movie steals my mind and transports me to another world for a couple of hours. For this reason, I loved Nomadland. A small budget feature that, via some brilliant acting and direction, delivers you into the heart of an impoverished USA, and the daily struggle facing millions of Americans at the bottom end of the social scale. Many of the characters played themselves, adding a real authenticity. It was a tough, gritty watch, leaving you exhausted but thankful of the privileges in your own life. I was delighted to see it win Best Picture at the Oscars and was equally pleased to see it added to the Airtime portfolio!
Having studied film and TV production, I appreciate a movie that is technically proficient and multi-layered. For me, American Beauty is a masterpiece; every second of every scene has been finely crafted and is rich with nuance and connotation. I love how director Sam Mendes can convey important messages or commentary via such elementary methods – the flick of a head or a glance, for example. And because of this, it’s a movie that will continue to deliver over multiple watches – you’ll notice something new, something interesting each time. It’s also intellectually satisfying, satirical of the American middle class and explores numerous themes - relationships, self-liberation, consumerism, sexuality. All in all, a wonderful movie fully deserving of its Best Picture Oscar.
RICHARD EXCELL, OPERATIONS DIRECTOR, GLADIATOR
NOREEN JAVAID, MARKETING & DATA EXECUTIVE, AVENGERS: INFINITY WAR
It has to be Gladiator. A modern classic with Ridley Scott at his impeccable best. Scott and Russell Crowe have produced a number of feelgood movies, with a key theme being good triumphing over evil . Gladiator is a great example of this and for me, is on a different cinematic level. It wraps you up in an evocative world, full of immersive, intimate settings and of course, a stunning portrayal of life within the Colosseum. Add to this a heady cocktail of sub-themes, power, corruption, honour, duty, revenge – all making you think, all playing with your emotions.
I love the Avengers series – packed full of nail-biting action, emotional highs and lows and possibly the best CGI around. Avengers: Infinity War is a real jewel and I loved every second of it. Having previously watched Captain America and fallen in love with the Marvel franchise, I became emotionally invested in the characters and the story. Infinity War is the last of the Avengers cinematic universe, and what an ending it was! I won’t disclose any spoilers, instead will just say the movie’s final scenes are a thrilling, exhausting conclusion to a storyline that’s been building for over a decade.
All of the above movies can be watched on Airtime, for further details of Airtime’s current movie portfolio, visit www.airtime.cloud
www.airwave.tv
info@airwave.tv
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Five Star Service THE DORCHESTER
Situated in London’s exclusive Park Lane area, the Dorchester is one of the world’s most revered hotels. Famous for its luxury, attention to detail and lavish customer care, the five-star hotel provides one of London’s most opulent hospitality experiences. The Dorchester’s list of services is a sight to behold, including a gold standard concierge team, an army of butlers, chaffeurs and even an inventory of classic cars – including a fleet of Rolls-Royces and Bentleys amongst others. So naturally, when Airwave was tasked to upgrade the hotel’s guest-entertainment system, an all singing, all dancing system was a requisite. Whilst the Dorchester’s existing TV system was in need of a refresh, the premium Bang & Olufsen TV hardware had plenty of life left. With this in mind, Airwave implemented LG STB-5500 set-top boxes, enabling increased functionality within the existing TVs, essentially, turning each TV into a hotel-certified, SMART IPTV platform. LG’s set-top box solution facilitated the integration of Otrum Enterprise on each display; built on a HTML5 foundation, Otrum’s flagship interactive information system delivers a seamless user experience across TVs tablets and smart phones, whilst offering powerful tools for customisation and branding. These were put well to use as Airwave’s design engineers built a series of information pages, detailing the hotel’s lengthy list of services and facilities. Of course, a hotel information system doesn’t just provide information, it also provides a platform for terrestrial and premium TV channels, radio services and content sharing. Ticking the content sharing box, Airwave implemented a hospitality certified Google Chromecast service, providing guests with access to the ocean of content available via their SMART device – including Netflix, Amazon Prime, YouTube, BBC iPlayer and content from a further 1000+ apps. For terrestrial TV fans, Airwave implemented a multi-day EPG on each display, providing a 7-day guide to the hotel’s TV channels. These include a premium SKY HD service and a mixture of Freeview and international channels, delivered courtesy of Airwave’s installation of a RF and IPTV headend in the hotel’s comms room. Throughout the design and installation process, Airwave worked carefully to integrate the hotel TV system with the Dorchester’s ‘Control4’ smart room automation technology, offering guests a single control system for the room’s technology.
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www.airwave.tv
01403 783483
45 PARK LANE
Located moments from its big sister, the Dorchester, 45 Park Lane is a smaller, more intimate property. Whilst the Dorchester boasts tradition and yesteryear’s glamour, 45 Park Lane is trendier, contemporary and more relaxed. Relaxed in vibe, but not in luxury, or the customer care that any guest of a Dorchester Collection hotel would expect. Indeed at 45 Park Lane, each room offers the services of a personal butler for the duration of the guest’s stay. A different ambience maybe, but identical exacting standards. And with this in mind, Airwave replicated the Dorchester’s guest-room entertainment system, installing an IPTV & RF headend, feeding Bang & Olufsen TVs with Sky HD, Freeview TV and international channels, complemented with hospitality certified Google Chromecast and held together via Otrum Enterprise’s interactive information system. “It’s been a privilege to work with the Dorchester and 45 Park Lane, hotels that literally take your breath away. We’re delighted to have played a small part in providing a world class guest-room experience for the hotel’s lucky guests” said Tom Chapman, Head of Projects, Airwave.
COWORTH PARK
Built in 1776, Coworth Park features 240 acres of picturesque parkland and polo fields, all surrounding a luxurious country house hotel and a number of idyllic country cottages. Located on the borders of Windsor Great Park, Coworth Park offers guests a Michelin starred restaurant and a lengthy list of amenities - with a focus on the hotel’s world class equestrian centre. Airwave was delighted to have been appoached to provide a guest-room entertainment system in keeping with the hotel’s five-star service. With six bars & restaurants, seven meeting spaces, a spa and a huge, sprawling estate to navigate, an interactive information system was a key part of Coworth’s in-room technology remit. With this firmly in mind, Airwave implemented Otrum Mirage, designing a library of individual pages feeding from twelve home screen buttons – including a TV & radio guide, map, access to Google Chromecast & screen sharing functionality, and various other hotel amenity information pages. Coworth Park’s shiny new system sits proudly on wall-mounted 32 – 65-inch Samsung ET690 Series UHD hospitality TVs, and works via Airwave’s deployment of reception equipment, faciliting a mix of SKY HD, Freeview and international channels, all accessible via a consolidated channel line-up.
www.airwave.tv
PAN PACIFIC LONDON
Designed by the world renowned Yabu Pushelberg, Pan Pacific London provides a luxurious sanctuary in the heart of the City of London, fusing innovation, luxury and an immersive guest experience. Looking resplendent in a 43-storey bronze landmark tower, the 237-room hotel offers inimitable hospitality featuring five world class F&B venues, an indoor infinity pool, spa & fitness centre, and a 370-guest capacity ballroom. A luxury property requires a luxury guest-entertainment system, and Airwave was asked to implement a modern, intuitive system that would provide a home-fromhome experience and a wealth of content options. Having completed the necessary satellite and aerial infrastructure work, 55-inch Samsung ET690U Hospitality Series displays were wall-mounted on swivel & tilt bracket technology, providing optimum viewing flexibility in the hotel’s spacious guest-rooms. Otrum’s Mirage interactive information system was embedded on each display, providing an intelligent platform for the customisation of each TV’s guest-user interface. This was integrated with a PMS, enabling a number of extra features, including personalised welcome messages on the TV’s welcome screen. The interface houses a series of information pages, including useful hotel info, F&B details, local weather conditions, health and wellness videos and access to a ‘Connect Your Device’ page, incorporating hospitality certified Google Chromecast. An Airtime VOD service was implemented on each TV, further augmenting the guest-room content options, and offering guests access to early-release blockbuster movie content. And of course, no premium content offering is complete without a line-up of premium Sky HD channels. These were deployed via a Sky Select Bright Box and delivered from the hotel’s comms room (no more requirement for in-room hardware), providing guests with Sky’s top tier package of entertainment, sports and movies. A hotel of such scope and size ideally needs to incorporate an efficient and easily managed messaging system. Airwave implemented this on 25+ existing digital signage screens, via Otrum Signage software, this was primarily used for the scheduling of promotional content, wayfinding, info & activities and meeting room scheduling.
info@airwave.tv
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HEALTHCARE TV » HOSPITAL TV » CARE HOME TV » NURSING HOME TV » HOSPICE TV
PATIENT ENTERTAINMENT EVOLUTION Evolving technology has revolutionised the scope of the patient entertainment system (PES). Key drivers of change include the saturation of smart device adoption, a proliferation of OTT services (such as Netflix, BBC iPlayer, YouTube etc) and advances in Wi-Fi technology. Today’s internet-based, BYOD driven platforms enable the delivery of free-to-air TV services, on-demand content and interactive services, via the bedside TV, a patient’s own device or trust-issued tablet.
POWER TO THE PATIENT New platforms offer a welcome shift away from expensive pay-to-watch TV systems, offering every patient access to entertainment services, not just those with means to pay for them. Alongside this inclusivity element, patients also benefit from a wealth of choice, not just in the vast amount of content available, but the flexibility to watch what they want, when they want (especially relevant in hospitals, where patients can keep unconventional hours whilst recuperating from procedures or illness). Features such as service request functionality, bi-directional communication and video calling further empower the patient, providing a truly engaging technology experience.
FLEXIBILITY, CHOICE, OPTIONS Healthcare providers also benefit from the flexibility and agility of an internet-based platform, able to pick and choose feature sets according to requirements or budget. Features can later be added (or removed), upgraded or refined, essentially future-proofing the technology. “Today’s patient entertainment system should no longer be a solution in a box, but a tailored, managed service offering” said Airwave Healthcare Manager, Matthew Cox, “this bespoke element offers a significant costsaving, as the provider avoids paying for unnecessary services or features.” A well-designed PES can also provide a return on investment, housing revenue-generating features (advertising, online store portals, premium / VoD content etc), and reducing demand on staff resource (via online service requests, meal ordering etc).
PATIENT WELLBEING With multiple medical studies highlighting the correlation between mental wellbeing and physical recovery, the role of the PES assumes greater importance, not just as a passer of time, but as a tool to aid recovery times and reduce readmissions. This is further augmented via the provision of care & wellbeing content, such as fitness & recovery videos, meditation tracks and brain health activities such as sudoku and crosswords.
HOW CAN AIRWAVE HEALTHCARE HELP? Airwave Healthcare provide a consultative approach to the design, implementation and installation of patient entertainment systems, display hardware and Wi-Fi infrastructure. Able to tailor a solution to fit the specific requirements of each situation, Airwave offer an agile, cost-efficient service and cutting-edge technology.
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www.hospitaltv.co.uk
PATIENT ENTERTAINMENT SYSTEM KEY FEATURE LIST Entertainment Chromecast & content casting Freeview TV Sky TV & Premium content VoD services International channels Radio services Hospital radio feed Digital magazines, newspapers & ebooks Smart apps & games Information & Communication CMS based messaging Hospital information guide Patient dashboard Meal ordering & service requests Patient surveys Telephony & video calling (Zoom, FaceTime etc) Health & care video library Clinical access (in line with HL7 standards) PAS integration
Engage & Entertain Patients With SPARK® Media Unlock digital transformation, save money and reduce wastage with a Patient Engagement System available for free on patient's own and Trust-owned devices.
Free TV, games, hospital radio, newspapers and magazines and video calling for all patients, staff and visitors Digital services and clinical integration to reduce wastage and drive staff efficiencies A personalised platform to increase the exposure and donations to charity
Scan for a 2 minute video demo of SPARK® Media.
Professional Display Solutions
Turn tech investment to guest loyalty. Achieve better returns with MediaSuite. From fitness apps through to favourite streaming services, Philips Mediasuite brings your hotel guests back for more. And it’s a healthier business choice, too. Built on an updateable Android platform that brings your TV fleet features up to date with the latest models for extended lifetime and reduced environmental impact.
Get them connected with Philips MediaSuite The healthier Hotel TV choice, now with Netflix ppds.com/display-solutions/professional-tvs/mediasuite
Philips MediaSuite
For the healthiest, happiest hotel returns
Healthy returns. This is what every hotelier wants to achieve, both from the investments they make into their hotel facilities, including their hospitality TV fleet, and in terms of guest loyalty. What do guests want from their hotel room, though? Whether staying for business or pleasure, every guest is unique. So the TV must adapt to differing needs. And, after a hiatus in holidaying while we were all locked down, guest expectations have changed. Access to apps – from fitness and wellbeing through to weather. Streaming services that allow them to pick up their own play lists and programmes, exactly where they left off. The hygiene factor all thought through. When it comes to fulfilling those needs – from guest requirements through to healthy returns on investment, Philips MediaSuite has it covered.
Hygiene control – Giving guests their choice and voice When it comes to hotel room hygiene, Philips MediaSuite has it covered. Whether guests would prefer to use their remote via the new Google Voice feature to enable them to control their TV with less need for touch, or if they’d like to take a hands-off approach, instead using their own device to control their in-room TV with the GuestConnect cloud-based remote, the choice can be theirs.
“Extended lifetime, sustainability and reduced cost of ownership are all part of the package with Philips MediaSuite” Healthy app access – the power of Android TV with Chromecast built-in
Heartening returns with reduced cost of ownership
Google-certified and with Chromecast built-in, with Philips MediaSuite guests can easily connect to the apps they want to use – whether that’s for their fitness regimes, such as Peloton, iFit or Cosmic Kids to name just a few, or for subscription services such as YouTube, Spotify and Disney+. Plus, they can stream their own content – all in up to Ultra HD 4K resolution.
Promising an extended lifetime and reduced cost of ownership doesn’t come with a catch. Powered by Android, the software on the Philips MediaSuite can be easily updated whenever a new release is available. Which means that the power of the latest model is available on your existing fleet to deliver the latest features and functionality without the need to replace the hardware. Healthier for the environment and heartening for the bottom line, too.
It also offers full access to the Google Play store, allowing guests to download Google-approved content, including more than 10,000 cast-enabled Android apps, 200,000 TV programmes and films and 30,000,000 music tracks.
The Philips MediaSuite range is available in a wide selection of sizes, including the new 75” model, with the 5014 and 5114 series delivering Full HD and the 5114U, 6014 and 6114 bringing Ultra HD to life.
Happy streaming with benefits – Netflix-embedded Netflix is enjoyed globally by over 209 million paid subscribers and, uniquely to this range, Philips MediaSuite hospitality TVs offer the option to have the world’s most popular streaming platform as an embedded, and therefore totally secure and seamless, feature. Embedding Netflix is easy to install with a Hotel PMS – and it’s truly secure, with any trace of the guest’s information being wiped from the TV at checkout.
Discover the Philips MediaSuite range ppds.com/display-solutions/professional-tvs/mediasuite
Smart Hospitality Display Launches HQ60A Premium QLED with a billion shades of colour, delivered across the sleek and slim design that blends seamlessly into any room.
A first class welcome for a luxury guest experience – Samsung Premium QLED TV Core Features
Experiences
Solutions
1) A billion shades of color with Quantum dot
1) See it all on screen and simply tap to connect
LYNK Cloud and H.Browser
Samsung’s new QLED hospitality TV offer hotel guests the flawless viewing experience provided by brilliant, long-lasting colour with Quantum dot technology. Quantum Dot technology delivers our finest picture ever, with Colour Volume 100% Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
The Multi-view feature enables content on hotel TVs and guests’ mobile devices on the same screen at the same time. Whether it’s live stats for sports or video guides for games, guests can simply connect their phone and multi-screen like never before. With Tap-view1, when guests tap in-room TV with their mobile device, the TV senses the tap and mirrors automatically. So, it’s quick and easy to switch to the TV and continue enjoying their favorite content.
2) Sleek and slim, more than ever Ultra-slim design and adjustable stand of this TV provides further flexibility, enabling hotel operators to create optimized room layouts that increase guest comfort.
3) Virtual sound that tracks the action Realistic 3D sound with virtual top channel audio will allow any room, small or large, to be fully immersed in the audio experience.
Hotel operators can experience a comprehensive hospitality solution ‘LYNK Cloud’2 with this QLED Hotel TV. Samsung LYNK Cloud empowers hotel managers with a powerful set of tools to enhance guest experience. LYNK Cloud provides remote display management and can even analyze guests’ content use to uncover marketing insights that help hotel managers deliver optimized promotions. Further to LYNK Cloud, QLED Hotel TV will be compatible with Samsung’s authorised H.Browser software partners.
2) Free TV, no strings attached – Samsung TV Plus Guests can enjoy various free live streaming TV content on Samsung TV Plus. Get instant access to top news, dramas, entertainment and more. Best of all Samsung TV plus is free with no subscription, sign up or no additional device or credit card required.
1 Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher. 2 Samsung LYNK Cloud solution must be purchased separately.
HHSEUK_010353
Professional Display Solutions
Your hotel. Their Netflix. Streaming securely with MediaSuite. Create a home from home in the hotel room with Philips MediaSuite. Now, guests can access their own Netflix account directly on their hotel room TV, allowing them to stream their favourite movies and pick up their choice of series, exactly where they left off. Cutting-edge connectivity, made easy with MediaSuite.
Get them connected with Philips MediaSuite The certified Professional TV with Netflix ppds.com/display-solutions/professional-tvs/mediasuite