Aesthetic Decisions. Choice of Font SF Pro is optimized for accessibility which is one of the goals of this app.
Choice of Color Subtle colors are chosen to ensure drivers are not distracted from the screen. Furthermore, according to the color psychology, blue (as the one used in the app) creates a sense of calmness which is critical to a driver. The accent, teal is a trending color for 2020 which aligns with the modernity this app is meant help to move the distribution industry towards.
IBM Design Challenge
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