2019 Albert's Diamond Jewelers Magazine

Page 58

jewelry for him

Pendant in sterling silver set with black diamonds by David Yurman.

John Hardy Wing Pendant.

MAN b y

D E B O R A H

Y O N I C K

SHARP DRESSED

Gents 10k Yellow Gold 2.25 Carat tw Diamond Cross, $2,799. Chain sold separately.

MORE MEN ARE TAKING STYLE SERIOUSLY, AND THEIR FOCUS DOESN’T END WITH CLOTHING

J

ewelry is becoming the accessory of choice for men who

and creative director for the luxury trends forecasting firm, The

want to express their individual style and personality. It’s

Futurist. “Men have become more image-conscious, especially the

a trend that continues to grow, especially among millennials. In

millennials.”

fact, millennials are driving men’s jewelry sales in the United States

De Luca includes Instagram and Snapchat among the factors

today, generating half of the growth in this burgeoning category,

influencing the growth of men’s style, noting that young men are

with Generations Z and X following, according to the market

getting style cues from social media, as guys post selfies showing

research firm NPD Group.

what they’re wearing. She also notes that fashion’s focus on gender

“Images of hyper-masculine men in business clothing but not

fluidity is producing more genderless styles, opening up the options

wearing any jewelry are fading fast,” says Paola De Luca, founder

even further.

14k Rose Gold Gordian Rome Cufflinks.

Gents 10k Yellow Gold 5.61 Carat tw Diamond Miami Cuban 8.5” Bracelet, $17,499.

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A L B E R T ’ S

D I A M O N D

J E W E L E R S

M A G A Z I N E


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