JUNIOR LEAGUE COMMUNITY EVENTS
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he Junior League of Montgomery could not have been more thrilled to welcome shoppers to the 33rd Annual Holiday Market on October 6-9 2021! To many River Region natives, Holiday Market indicates the beginning of the holiday season and all of the warmth and joy that comes along with it.
By Courtney Curenton Baker
Like so many things, this year looked a little different - but it was certainly no less merry or bright! With over 70 merchants providing both new, exciting items as well as triedand-true favorites, the 33rd Annual Holiday Market is one that will be remembered for years to come as a joyous return to in-person shopping. Our market has become one of the most popular events in the area and draws thousands of shoppers annually. As a result, merchants come back year after year and our roster fills up quickly. In fact, many spots are officially reserved for the following year before Holiday Market even concludes! Holiday Market planning begins many months in advance, but that does not make transforming a 70,000 square foot empty room into a holiday shopper’s dream an easy task! Holiday Market relies on Junior League of Montgomery members and community volunteers to pull off its shopping event, with set-up beginning on Monday morning and wrapping up in time to welcome those attending our Preview Party on Wednesday evening. Amongst the time spent setting up, particularly notable is the time generously donated by Jerry
36 Junior League of Montgomery ~ League Logs ~ Spring 2022
