2013 PRESS KIT
T H E N E W DE S T I N AT I ON f o r E L I T E LU X U RY T R AV E L E R S
PRAISE & ACCOLADES
“ONE OF AMERICA’S MOST PROMISING COMPANIES” Launched in 2011, this members-only luxury-vacation club arranges travel and activities for wealthy clients, who pay a $15,000 initiation fee and a $2,500 annual fee. In October 2011 it raised $17.5 million from Kleiner Perkins Caufield Buyers and individuals including Mark Teixeira, first baseman for the New York Yankees.
“2012 BEST OF THE BEST: VACATION HOMES” Inspirato has been recognized as one of Robb Report magazine’s “2012 Best of the Best” in it’s signature annual issue.
“LUXURY TRAVEL CLUB INSPIRATO RAISES $20M AT VALUATION CLOSE TO $200M” “INSPIRATO’S NEXT-GEN VACATION RENTALS” Newcomer Inspirato aims to combine the best of luxury lodging choices in one package.
“TOP 10 DIGITAL LUXURY MARKETERS OF Q2” Luxury Daily recognizes Inspirato as a top 10 digital luxury marketer, citing the microsite www.inspiredgiving.com, developed for Inspirato’s philanthropic division.
“2012 DREAMY DESTINATIONS”
“INSPIRATO, A NEW SPIN ON LUXURY VACATION RENTALS”
“LUXURY VILLA RENTALS & VACATION HOMES” Inspirato Announces 100% Growth in Luxury Vacation Portfolio Offerings.
“GOLD MEDALIST, FOLIO MAGAZINE’S 2012 EDDIE & OZZIE AWARDS” The industry authority awarded Inspirato Magazine top honors for both Editorial and Design Excellence in the Custom Publishing category in 2012.
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LOOK WHO’S TALKING
“What a FABULOUS first issue! I unwrapped it today while sitting in the doctor’s office and several patients in the waiting room asked if they could read it when I was through! An outstanding product for avid luxury travelers, this is still our premier source for information and INSPIRATION!”
“After receiving your magazine today...I can say that none of the magazines I’ve been involved with have as nice a paper quality, eye popping photography, clean layout and editorial variety as Inspirato. Even my wife, who never comments on magazines, saw it and was wowed...”
Virginia Levy
Scott Kramer
CEO / Round Midnight Films, LLC
Former Senior Editor / Golf Magazine
“We just received the new Inspirato magazine and wanted to let you know what a beautiful publication it is...we are so
thrilled with the magazine and exposure!”
Jennifer Ferkenhoof
Director of Marketing / Hyde Park
“The first issue was beyond spectacular! I still can’t believe how incredibly beautiful it was. Honestly, I have not seen anything in print quite like it.”
Jim Hering
Vice President & Co-Founder / HW Home, Inc.
“Please give a huge congratulations to the team that put this
magazine together. I’m completely blown away. What an incredible publication.”
David M. Keuhner
Founder & CEO / Destination Cellars
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FROM THE EDITOR
With great enthusiasm and pride, we welcome you to Inspirato Magazine.
INSPIRATO IS NOT FOR EVERYONE. AND THEREIN LIES THE BEAUTY.
This new and unique glossy offers an unparalleled opportunity for you to reach a highly qualified and precisely targeted luxury consumer: The Inspirato member. ¶ We created Inspirato Magazine to offer the very best in luxury travel, geared specifically toward our membership demographic. Brimming with the latest styles, travel trends, and unforgettable journeys, our readers rely on Inspirato to deliver the type of experience they can’t find anywhere else. ¶ The Inspirato brand is synonymous with luxury travel. Inspirato Magazine is the tangible extension of this brand, where affluent international travelers turn for ideas and inspiration as they seek the greatest experiences that money can buy. This is not “just another” luxury travel magazine. It is a unique publication that embodies the level of excellence our members — and the affluent demographic they represent — expect from our one-of-a-kind club. ¶ Inspirato is not for everyone. And therein lies the beauty. We cater to an extremely niche audience of powerful consumers and engage their buying behavior. Our readers are highly affluent super-buyers who trust our brand and the affiliations that we bring to the table. ¶ We invite you to explore this one-of-a-kind print and digital media vehicle as an opportunity to extend your own brand and place your products in the hands of truly qualified consumers.
Exceptional endeavors await us all,
Katherine Strauss EDITOR-IN-CHIEF
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ABOUT INSPIRATO
How Inspirato is Unique OUR MISSION IS SIMPLE: TO BE THE PREEMINENT NAME IN GLOBAL LUXURY TRAVEL Inspirato is a private, membersonly destination travel club that is revolutionizing the way affluent travelers vacation. We have combined best-in-class service and amenities with world-class destinations and properties to create the premier club for a new generation of luxury travelers.
Launched in January 2011 by the founders of Exclusive Resorts, Inspirato offers exceptional experiences and extraordinary value as an alternative to risky, overpriced vacation rentals. Inspirato is neither a rental agent or villa broker, but an elite destination club that manages and services a steadily growing portfolio of more that $225 million in exceptional residences in the world’s finest locales. A revolutionary destination club, Inspirato is changing the face of luxury travel.
WINTER RETREAT PLAN THE PERFECT GETAWAY FROM KAPALUA TO CÔTE D’AZUR
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WINTER 2013
DREAM DESTINATIONS AROUND THE WORLD
TUSCAN MOON Jenna Bush-Hager’s memorable week at a storied Italian villa CUTTING EDGE Six young chefs who are changing the way we dine FRESH TRACKS Three ski vacations custom fit for you AMBER REVIVAL Craft Irish whiskey enjoys a renaissance in the New World
INSPIRATOMAGAZINE.COM
TARGET AUDIENCE
How the Inspirato Reader is Unique $1.5M AVERAGE HOME VALUE
$250K
MINIMUM HOUSEHOLD INCOME
THE INSPIRATO READER
$2.5M AVERAGE NET WORTH
35-54 AVERAGE AGE RANGE
The Inspirato reader is extremely affluent, worldly and cultured. They expect and appreciate the best experiences and finest products available, but above all else they value quality time with family and friends. The Inspirato audience has supreme confidence in the magazine’s endorsements and rely on Inspirato to help deliver a high quality travel experience. They trust the information and affiliations we present. This loyalty is key in turning prospective customers into buyers.
Our tightly focused target audience is smaller in numbers and bears huge spending power that translates into luxury sales. They spend freely across an array of categories, always seeking the finest products and services to help them live the good life. Ultimately, they appreciate the unrivaled value Inspirato Magazine delivers as it mirrors their own elevated standards and lifestyles.
INSPIRATO MEMBERS ARE SUPER-BUYERS. THEY HAVE THE STRONGEST PROPENSITY & CAPABILITY FOR SPENDING.
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THE ESTABLISHED ELITE.. Based on a national average of 100, Inspirato Magazine readers score likely to make purchases on the following: 785 = APPAREL 754 = AUTOMOTIVE 636 = DESIGNER JEWELRY 528 = ELECTRONICS 185 = WINE & SPIRITS ADDITIONAL INTERESTS.. Frequent online and mobile shopping Gourmet food and dining Five-star vacations and transportation SOURCE: INSIGHTS CONNECTION RESEARCH DATA, 2012
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DISTRIBUTION PLAN
WE OFFER A HIGHLY EFFECTIVE MEANS TO REACH A HIGHLY QUALIFIED AUDIENCE.
80,000 TOTAL DISTRIBUTED TO A NARROWLY FOCUSED LUXURY AUDIENCE
50,000 DISTRIBUTED TO A HIGHLY QUALIFIED DATABASE INCLUDING THE INSPIRATO MEMBERSHIP ROSTER
30,000
AVAILABLE ON SELECT NEWSSTANDS AND IN EXCLUSIVE, MEMBERS-ONLY AIRPORT LOUNGES WORLWIDE
HUDSON NEWS AIRPORT OUTLETS u JFK u LaGuardia u Miami u Ft. Lauderdale u Orlando u Reagan National u Denver u Dallas / Ft. Worth u Houston International u Boston Logan u John Wayne Santa Ana u San Francisco u Seattle u Las Vegas
AIRLINE AFFILIATIONS MEMBERS-ONLY CLUB LOUNGES u u u u u u u u u u u
USAirways USAirways Shuttle Continental United Delta Air France Air India British Airways Korean Airlines Lufthansa Virgin Atlantic
BARNES & NOBLE STORES WORLDWIDE
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CONTENT STRATEGY
How We Invite, Engage & Inspire Action SAVVY TRAVELER SECTION An image-rich front-of-thebook section highlighting style, trends, insights, technology and high-end tools for the elite luxury traveler. Readers turn to the Savvy Traveler section as a trusted resource on what’s hot and what they need to enrich their lives at home and abroad. Full-page display ads mesh with dramatically packaged, deeply layered editorial content for a rich consumer experience.
INSPIRATION SECTION These short-read department stories include celebrity profiles, culinary trends, wine and spirits, unique travel ideas and irresistible destinations. Stories inform and inspire readers to act on what they see. Spread display ads help pace the section and grab readers’ attention as they move from one engaging story to the next. EXPERIENCE SECTION Inspirato’s full-length feature well delves deeply into idyllic journeys and destinations bringing the luxury travel experience to life with award-winning writers and vibrant photography.
MEMBERSHIP SECTION The back of the book is dedicated to Inspirato members and prospects. Readers relish in the Portfoliio pages, an exhibit of luxurious properties around the globe. They learn about the club’s philanthropic efforts, unique opportunities and membership details. They are open and engaged in this section, and reach out to Inspirato as a result. This section offers superb advertising placement potential with an audience highly likely to act upon your message.
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SPACE RESERVATIONS
AD MATERIALS DUE
PUBLICATION DATE
SP RI NG
February 8, 2013
February 14, 2013
March 2013
SUMMER
June 7, 2013
June 14, 2013
July 2013
WINTER
October 7, 2013
October 14, 2013
November 2013
SPRING
PUBLISHING OUTLOOK
February 7, 2014
February 14, 2014
March 2014
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RATES & SIZES
LIMITED OFFERINGS
$
10,500
SPREAD AD
BLEED = 20.25” x 12.25” TRIM = 20” x 12” SAFE = 9” x 11” ( each page )
RESERVE SPACE NOW
$
5,800
FULL PAGE AD
BLEED = 10.25” x 12.25” TRIM = 10” x 12” SAFE = 9” x 11”
15% PREMIUM FOR PLACEMENT PLEASE CONTACT US FOR MORE DETAILED COVER & PREMIUM PLACEMENT PRICING
ADVERTISE Deborah Juris Publisher deborah@hungryeyemedia.com 303.883.4159 — or — Laurie O’Connell National Account Manager laurie@hungryeyemedia.com 970.376.0401
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1 6 3 7 WA Z EE STRE ET | DE N VE R , C O 80202 | INSPIR ATO.C OM