iCLiCK system

Sercotel proposal Presentation by LittleVoice 18th November 2012

Monday, 19 November 2012

Sercotel Proposal

Monday, 19 November 2012

Add Video Tab

• Add ‘video’ tab for participating hotels • Provide virtual experience • Provide external booking or availability links to website • Add and remove special offers dynamically Monday, 19 November 2012

You Will ‘See’ It On Google

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Monday, 19 November 2012

Visual thumbnail of the Hotel will appear in Google search 85% will click on the thumbnail to view (Forbes)

Share Interactive Video On FaceBook

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Share video call-to-actions on Social media Post special deals and offers to share Add sales point

Re-Brand Sercotel YouTube Channel

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Create Sercotel branded YouTube channel Organise video into structured locations Create multi-language video descriptions and keyword tagging

You need 4 things To satisfy the new SEO algorithm critera

Monday, 19 November 2012

• Video (prioritized over text results) • Google annotations • Interactivity • Improved viewing duration

Monday, 19 November 2012

You should see video not so much as an engagement tool but an SEO device

Monday, 19 November 2012

...add interativity and external linking functionality

Monday, 19 November 2012

Results?

Monday, 19 November 2012

Statistics for value added video

Sailing Holidays LTD: Smallest operator in Greece Video channel launched 19 September 2012

• Ranked No1 on Google for ‘Flotilla holiday sailing Greece’ • 100% domination on first 3 Google page results • End of season Oct 2012 - 7.97% sales conversion from

Youtube with Facebook support • 1 hour per person average view time • 2013: Projected 8% sales conversion from Youtube alone

Monday, 19 November 2012

Statistics for value added video 100% Video dominance Test it...Google ‘flotilla sailing holidays Greece’ (Keywords used by all operators in the region)

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YouTube Statistics

• 85% would rather watch a video then read text (Forbes) • Youtube is the 2nd largest search engine • 1 billion users of Youtube per month • 65% retail sales improvement on websites with video • Youtube users spend £2.9 billion per month • Youtube dominate the video market by 86% • 43% of Facebook is about Travel related topics

Monday, 19 November 2012

What can we provide?

Monday, 19 November 2012

LittleVoice Services

• Design iCLiCK channel for participating Sorcotel hotels • Scope, film, edit, compose music • Design responsive website or app for smart devices • Re-edit current video content into interactive content • SEO video meta tagging • Embed multi lanuage video subtitles • Add call-to-action buttons to sales portals and interlink relative menu structures • Introduce Google ‘TrueView’ advertising for special deals .12% click through, 06p per click.

• Embed interactive video plugin on FaceBook • Include current website discount deals remotely • Training on how to manage the channel

Monday, 19 November 2012

..We also shoot award winning videos

Monday, 19 November 2012

What can we provide?

Monday, 19 November 2012

LittleVoice Project Scope Arrangements

Stage 1 Project scope Details of full scoping requirements to be discussed. Approximately 1 week.

Stage 2 Fee based structure based on editing, building interactive channel and implementation.

Stage 3 Support (includes training) and handover LittleVoice will also provide 15% production discounts until 18th January 2013

Monday, 19 November 2012

Monday, 19 November 2012