CONCEPT STATEMENT delicatessen The concept for this project is Oasis. In a desert of bland unsatisfying groceries stores, Freshland Grocer is a fertile fountain of variety, offering quality food coupled with a luxurious experience for modern day shoppers. The store will not only offer the best products, its decor will provide an immersive experience for a diverse demographic including children, adults and seniors.To satisfy the little ones, a small cafe will be, providing stimulating colors, mixtures of organic and geometric shapes to stimulate their visual interest. For any busy adult, Freshland Grocer will offer a luxurious experience of wine and delicatessens testing quarters. This unique space will feature tall custom-designed ceilings, high-end furniture and finishes, as well as architectural elements and lighting techniques that will satisfy even the toughest critic’s expectations. Shoppers could enjoy a glass of freshly squeezed juice right in front of them, organic smoothie, or a hot meal. They could also can take a moment for a mental getaway and indulge in a glass of wine, variety of exotic cheeses and desserts in this luxurious space.
green
exotic
Visual impact
Finally, this store is designed with senior shoppers in mind. It is easily accessible and adoptable, employing touchdown spots and handrails where applicable, allowing seniors to navigate around the store freely. Avoiding optical illusions, reducing glare and providing clear signage are main considerations throughout the store. This will help make seniors feel welcomed and safe. Overall, this store is meant to provide costumers with an experience that does not feel like just shopping, it meant to provide them with metaphorical fountain in the midst of a desert.
healthy
fresh
refreshing
luxurious
smart
delicious