AAS media pack 2017 by All At Sea

MEDIA PACK a

Over 100,000 readers every month

More than 750 distribution points throughout the UK

FR E

Britain’s MOST READ waterfront newspaper

marinesuperstore.com

02392 219 433

BRITAIN’S MOST READ WATERFRONT NEWSPAPER WWW.ALLATSEA.CO.UK

MARCH 2016

Port Solent • Chichester

SEE INSIDE FOR OFFERS

VOL. 16 NO 03

NEW SUMMER SHOW

3636 Mar All At Sea ear peice 60x65.indd 1

29/01/2016 15:32

PAGE

BOATING HOLIDAYS

STUNNING DESTINATIONS

PAGE

While the All Wales Boat Show has been postponed until 2017, this June will see a new show highlighting the local coastline and the superb sailing waters of Cardigan Bay. The Pwllheli Boat Show will spotlight local and national marine businesses at Plas Heli, the Welsh National Sailing Academy and Events Centre. FULL STORY PAGE 3

ACCESSIBLE BOATING

BOATING WITH A DISABILITY

FAIRLINE YACHTS BOUNCE PAGE PAGE BACK WITH STRONG 23 34 SHOW PRESENCE IN 2016 ADVICE - BUYING A BOAT

HELPING YOU GET IT RIGHT

Britain’s number one waterfront newspaper All At Sea is available FREE at over 750 marinas, chandleries, sailing clubs and brokers across the UK as well as online in a page turning format. Every month an estimated 100,000 plus people enjoy its breaking news stories, features, reviews and competitions.

All At Sea prides itself in being a publication that reports and publishes the opinions and activities of the ordinary people in the boating and leisure marine industries. It covers anything that moves or happens on or near the sea and the people who make it happen. All At Sea is well loved and appeals to anyone whether they own a dinghy or super yacht or just love being beside the sea. It is written, compiled and designed by a ‘crew’ of dedicated enthusiasts.

MEDIA PACK

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Britainâ&#x20AC;&#x2122;s MOST READ waterfront newspaper

Why advertise with us?

n All At Sea is a multi-media platform allowing for a wide cast of the readership net, both online and in print

n Our waterfront distribution ensures that we reach our target audience of boating, yachting and water sports enthusiasts, enabling advertisers to reach a wider audience of potential customers n Our very short lead times allow for up to the minute advertising changes and product releases n Perfect for brand building due to its large readership n All At Sea increases its distribution by 10% during shows - giving advertisers extra exposure at the major UK boat events n All at Sea is constantly building distribution. Every month new marinas and chandleries are distributing All at Sea enabling advertisers to reach more potential customers

What our readers say.......

30% of AAS readers read NO other boating magazines and 57% of readers said they are influenced by AAS advertising

Activities enjoyed by our readers Dinghy Cruising 14.3% Dinghy Racing 8.8% Fishing 5.5% General Boating 16.5% Kayaking 11% Motor Yacht Cruising 5.5% Power Boat Cruising 12.1% Power Boat Racing 2.5% Windsurfing 3.3% Yacht Cruising 51.7% Yacht Racing 11%

Holidays and Training - regularly taken Charter 7% Flotilla 14% Beach Clubs 8% Training 62%

Time spent boating Daily 16.5% Weekly 26% Monthly 11% Other 46.5%

Where do they live? EA 2% IOW 1% London 4% North 8.8% SE 32% South 30% SW 17.6% Wales 5%

Source: 2015 AAS Reader Survey compiled by Data Europe Limited

Age of readers 25 to 40 6% 40 to 60 39% 60 + 44%

What they earn Up to 25k 25% 25 -50k 32% 50 â&#x20AC;&#x201C; 100k 12% Unknown 31%

Boat Show Attendance LBS 54% SBS 64% Dinghy Show 10% Boat Jumble 26%

MEDIA PACK

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Britain’s MOST READ waterfront newspaper

Advertising rates DISPLAY

SINGLE ISSUE (£)

2 - 6 ISSUES (£)

7 - 12 ISSUES (£)

Double Page Spread (DPS) Full Page Half Page - Vertical or Horizontal Quarter Page - Vertical or Horizontal A4 Page within editorial

2,200 1,250 680 360 950

2,000 1,100 600 315 900

1,650 950 520 270 850

250 140 80

225 120 65

180 100 55

CLASSIFIED Quarter Page - Vertical or Horizontal Eighth Page Sixteenth Page

SPECIAL POSITIONS Front Cover Banner

750

650

550

Inside Front Cover

1,400

1,200

1,100

Inside Back Cover

1,400

1,200

1,100

Outside Back Cover

1,500

1,350

1,200

Front Cover Earpiece

300

250

200

Contact us: General Advertising: John Baggaley Tel: 07740 118928 Email: john@allatsea.co.uk South Coast East: Liz Brookes Tel: 07759 040846 Email: liz@allatsea.co.uk South Coast West: John Burgess Tel: 07770 315533 Email: johnb@allatsea.co.uk

Display – Half Page

Brokerage Page

Front Cover Banner

MEDIA PACK

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Britain’s MOST READ waterfront newspaper

Advertising rates SEMI DISPLAY Double Page Spread (DPS) Full Page Half Page Quarter Page

SINGLE ISSUE (£)

2 - 6 ISSUES (£)

7 - 12 ISSUES (£)

1,700 950 520 270

1,500 850 450 230

1,200 700 400 200

300

N/A

25 35

N/A 25

N/A N/A

MARINA GUIDE LISTING - ANNUAL BOOKING Annual Booking

BOATS FOR SALE NORMAL - Picture & text up to 30 words LARGE - Picture & text up to 50 words

SPONSORSHIP - T&C’s Apply News Section Feature Marina Focus Marina Guide Website

CALL FOR QUOTE CALL FOR QUOTE CALL FOR QUOTE CALL FOR QUOTE CALL FOR QUOTE CALL FOR QUOTE

Contact us: Contact us: General Advertising: John Baggaley Tel: 07740 118928 Email: john@allatsea.co.uk South Coast East: Liz Brookes Tel: 07759 040846 Email: liz@allatsea.co.uk South Coast West: John Burgess Tel: 07770 315533 Email: johnb@allatsea.co.uk Marina Guide

Boats For Sale – Large Ad

Classified – Eigth Page

MEDIA PACK Britain’s MOST READ waterfront newspaper

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Advertising rates INSERTS

SINGLE ISSUE (£)

2 - 6 ISSUES (£)

7 - 12 ISSUES (£)

Loose

£40 PER 1,000

N/A

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

WEBSITE ADVERTISING

Per Month

Small MPU MPU Double MPU Skyscraper Leaderboard Website wallaper E-shot Leaderboard Enhanced Marina Guide - One off fee Company Profile - One off fee E-shot to database

50 100 180 200 250 150 200 300 300 350

MEDIA PACK

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Britainâ&#x20AC;&#x2122;s MOST READ waterfront newspaper

Technical specs ALL AT SEA ADVERT DIMENSIONS (width x height) Full page Half page horizontal Half page vertical Quarter page Quarter page banner Eighth page Sixteenth page

268 x 332 mm 268 x 164 mm 132 x 332 mm 132 x 164 mm 268 x 80 mm 132 x 80 mm 64 x 80 mm

ALL AT SEA ONLINE DIMENSIONS (width x height) Website leaderboard Small MPU MPU Double MPU Skyscraper E-newsletter Banner For wallpaper specs please call

728 x 90 px 300 x 100 px 300 x 250 px 300 x 600 px 600 x 100px 600 x 100px

Supplying PDFs:

Press-ready PDF files should be supplied at 300 dpi, using the CMYK colourspace. There is no bleed on All At Sea advertisments.

Supplying images and text:

Images must be separate files and can be supplied on email, CD or via our FTP server (please call for details). Images supplied must be high quality (JPEG or TIFF at 300dpi). Images pulled off the internet or a website will not be of a high enough standard on display ads, unless a high quality download is available. If unsuitable images are supplied, we cannot take any responsibility for these images appearing to an unsatisfactory standard. Raw text must be supplied in Microsoft Word or in an email.

Supplying open files:

Adobe InDesign files sent through for amendment should be packaged/collected for output with all links/images. All fonts must be included/embedded. All At Sea Publications LTD Ltd reserve the right to substitute fonts where necessary.

Colour and ink coverage:

Colours created in your ad must be created using CMYK colours (no RGB or spot colours). Where a solid black background is to be created with a reverse type, a 40% cyan is recommended to reinforce the printed solid black. The total ink coverage should not exceed 280% (for example C=70%, M=70%, Y=70%, K=100%, total of 310% which is too high and could fail to dry). One colour black must be used when setting body text.

Amending supplied artwork:

Please note that we cannot usually amend previously supplied artwork. If you do need to make amendments please supply all text and images (photographs, logos) used in the original artwork as separate files. We can then reset the artwork with the amendments made.

Supplying files on CD/DVD:

When supplying files on CD or DVD, please verify that the disk is readable before sending.

Please note that we CANNOT accept supplied artwork in the following file formats: Microsoft Publisher, Powerpoint, Word, Excel, QuarkXpress, Paint Shop Pro, Corel Draw

MEDIA PACK

Over 100,000 readers every month

More than 750 distribution points throughout the UK

Britainâ&#x20AC;&#x2122;s MOST READ waterfront newspaper

Deadlines for 2017 12 ISSUES PER YEAR ALL AT SEA COPY DEADLINE ON SALE

JAN ISSUE

FEB ISSUE

MAR ISSUE

APR ISSUE

MAY ISSUE

JUNE ISSUE

JULY ISSUE

AUG ISSUE

SEPT ISSUE

OCT ISSUE

NOV ISSUE

DEC ISSUE

16 December

15 January

15 February

15 March

15 April

15 May

15 June

15 July

15 August

15 September

15 November

6 January

28 January

25 February

24 March

28 April

2 June

6 July

3 August

7 September

5 October

2 November

30 November

Terms and conditions: ALL AT SEA PUBLICATIONS LTD take bookings in writing, by email or over the phone. If you require us to use a purchase order number please supply the number at the time of booking.VAT. All prices are subject to 20% VAT where applicable. If you require charity zero rating, please supply a declaration at the time of booking. Payment terms. You will be invoiced on the day of publication. Our credit terms are strictly 30 days. All new advertisers will be required to complete a Trade Reference Form and all first time advertisements must be prepaid prior to publication and until such time as the Trade Reference Form is completed and received by us. Payments can be made by cheque, BACS or Paypal. Interest of 4% will be applied to invoices unpaid after due date of payment. The Invoice is subject to Late Payment of Commercial Debts Regulations 2002 Agencies: Agency discount will only be applied if explicitly mentioned when booking. If you use an agency you will be responsible for any charges they make. Agencies are fully and totally responsible for settlement of all invoices in the event that the third party should go into receivership or liquidation. Likewise, companies are fully and totally responsible for settlement of all invoices in the event that their agency should go into receivership or liquidation. Cancellations: All cancellations must be made in writing at least 14 days before the publication date. If you do not cancel the order within 14 days before publication, or if your artwork does not arrive by the copy deadline, you will be required to pay for the advertising space booked. If a series booking is

undertaken and cancelled before its completion, the discount received on all prior advertisements will be invoiced and must be paid upon cancellation. Artwork: It is your responsibility to ensure that the artwork (complete or text and images) arrives before the copy deadline. Failing this, the Publisher reserves the right to print a previous advert or only the name and address of the advertiser. We reserve the right to refuse advertisements containing unsuitable material. Proofs: Proofs of adverts are not provided unless specifically requested. You must check carefully and report any amendments or errors immediately to us. We cannot accept responsibility for any consequential losses arising as a result of errors or omissions in advertisements or editorial. All copy is subject to the approval of the proprietors who reserve the right to omit or decline any advertisement. Copy will only be accepted on the condition that the advertiser warrants the advertisement and does not in any way contravene the provisions of the Trade Description Act 1968. The advertiser will indemnify the proprietors and printers of ALL AT SEA PUBLICATIONS LTD in respect of any claims, cost and expenses arising out of any illegal or libelous matters published in their advertisement, or infringements of copyright, patent etc. Distribution: while we make every effort to ensure the continuity of our distribution, we reserve the right to amend publication dates and distribution patterns without notice.

Registered Office: All At Sea Publications Ltd, The Binnacle, 33 Victoria Avenue Hayling Island, Hampshire PO11 9AJ

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