CEO Message Dear Convention Partners: The work never stops at ALPFA and after a successful Convention in Las Vegas in August 2017, we are already busy preparing next year’s exciting Convention! After several years, ALPFA returns to Las Vegas, the nation’s most exciting city! With world class restaurants and entertainment, we are sure your colleagues will not only have a professionally and personally rewarding time but also a good deal of fun at our Convention’s venue, the iconic Caesars Palace. What we are most looking forward to sharing and exploring with you, is the theme for our 2018 ALPFA Convention: “Recruiting and Developing Exceptional Latino Leaders”. ALPFA will explore the ways in which Latinos are the
key to America’s future. With Social Security funding in dire need, due to aging Baby Boomers’ retirement coupled
with dropping fertility rates, America faces a demographic tsunami. What is the solution? It’s YOU! Latinos and those who support the Latino community. Thriving, productive Latinos in the workplace are this nation’s lifeline, quite literally. We are proud to acknowledge Latinos’ integral role in America’s success and survival, and proud to present you this imperative theme for further discussion.
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Our Purpose is a critical and constant one: Connecting Latino Leaders for Impact. You are an integral part of it and
I trust you will join me again on July 30th to August 2nd, 2018, in wonderful Las Vegas, for what is sure to be a oneof-a-kind Convention!
Saludos,
Charles P. Garcia
Chief Executive Officer, ALPFA
Convention Partner Benefits The Annual Convention attracts over 2800 attendees over five days. Latinos represent 75 percent of attendees: 60 percent of are professionals and 40 percent college students. Our signature event, the ALPFA Annual Convention, features key opportunities to expand your brand, recruit talent, provide training, and develop your internal talent while expanding your presence in the Latino market.
2017 Convention
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The Annual Convention brings members together from across the U.S. to become motivated, inspired, and better business leaders. As the country’s population becomes more heterogeneous and organizations continue to expand their reach across borders, having a diverse workforce has become an increasingly critical imperative to the success of every organization. Partnering with ALPFA not only gives you access to a fast-growing number of Latino professionals nationwide but also to the programming and expertise needed to move you beyond simply hiring diverse talent.
Professionals
Ethnicity
2017 Convention
Students
Ethnicity
Convention Events In addition, the Annual Convention provides you with an opportunity to connect with leaders from a variety of industries, organizations, and who are at different points in their own corporate journeys, to diversify your network and connections. Our National Convention also offers special events that provide attending professionals and students with opportunities for leadership development and career advancement. Special events include; Scholarship and
Professional Luncheons, Student Sessions, Career Fair, Networking and Interview Opportunities.
The
question is not whether you should get involved, but which aspects of the Annual Convention will assist you with achieving the objectives of your organization.
Career Fair – ALPFA’s CEO, Charlie Garcia,
Career Fair – Chairwoman, Yvonne Garcia
Student Sessions
Havana Night
EY Booth
and Past Chair, Hector Perez, FCA Booth
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and Northwestern Mutual
– Sponsored by RSM, Altria
Convention Package Levels Creative Marketing
Host
Platinum
Full Page Color
Full Page B/W
Full Page Color
Full Page Color
126k
91k
Gold
50k
Silver
20k
Video message on big screen monitor played throughout Convention
Non-Profit, Govt & Other
7.5k l 3K
Colleges and Universities 5K
Company’s novelty literature/giveaways items included in Convention bag (limit 1 item)
ALPFA Convention update email showcasing HOST sponsors with banner ad pre-Convention ^^
Advertisement in ALPFA Pre-Convention Digital Newsletter
All partners logos are placed on Convention Website, App and Printed Guide
Gold level and above partner logos are included on homepage carousel
Company digital graphic ad (banner or skyscraper) placement on Convention website with company hyperlink
Advertisement Ad in Convention Guide – Print / Digital
Company logos name on meterboard event signage
Full Page B/W
Sponsor Floor Graphic Clings – Lead and Host Partners Only
Convention Guide Welcome Letter – Lead and Host Partners Only (Optional)
Branding & Social Engagement
Option to host reception and reception details sent out via ALPFA Impact pre-Convention issue
Lead and Host Only: One banner post pre-Convention on our Facebook Page, ALPFA LinkedIn Page, and @ALPFA Twitter accounts with link to your website or Facebook page Push notifications on the Convention App on-site
Platnium and Gold Only: One pre-Convention banner post on our Facebook page marketing the sponsor Convention workshop(s)
5 Lead = 5 Host = 4
4
2
1
2
1
VIP table of 10 for Scholarship and Women of ALPFA Luncheon
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Attendees to the Masquerade VIP Reception VIP table of 10 at the Masquerade Ball
Exposure Recruitment
3
2
3
Job posting on ALPFA Career Center (Convention only)
25
7
5
3
2
0
1
Professional registrations **
25
17
12
5
1
0
1
Career Fair Exhibitors: One post pre-Convention on our Facebook Career Fair Event page with link to your website or Facebook page Exhibit space at Career Fair***
Premium 20x20
Premium 10x20
Present professional workshop
1
1
Interview space at Career Fair
1- Private 2
Present student workshop
Professional one-year memberships
Access to our ALPFA Career Center VIP tables at the WOA Luncheon
25
Featured
2- Res Booth 1
15
Featured
Premium 10x10 1-Res Booth 1
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Standard 10x10 General
Standard 8x10 General
Standard 8x10 General
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^^ Designated emails will be sent via the ALPFA office to include more than one company.
**Additional full registrants over the registrants included in your sponsorship package must register as individual professional registrants.
*** (2) Complimentary exhibitor passes will be given to all Convention partners participating in the career fair. Day, Event and any additional Exhibitor passes will be made available al la carte.
Note: We reserve the right to work with your internal team on key deliverables such as marketing, social media, and speaker selection.
Note: We reserve the right to change, cancel, or substitute any benefit at any time up to and during Convention to best suit the needs of our members.
Programs for Professional Attendees Professional Workshops Primary – 90-minute Sessions
Primary $3.5K One of the best ways to connect to our professional convention attendees is by showing off your expertise in a
professional workshop aimed at developing our professionals’ essential and technical skills. Choose from a variety of workshop topics and development tracks (including Veterans and LGBTQ) or suggest your own and present to an audience of up to 120 participants.
Provide speaker(s) to provide workshop content Event branding
Plenary Sessions
Primary (Max 4 per workshop)
500 to 1000 Attendees
Primary $25K 6
One hour session featuring nationally recognized speakers sharing insights on current and future trends related to the industry of focus.
Onstage remarks or speaker introduction
Event branding
Branding leading up to and during convention
Entertainment for all Convention Attendees Comedy Night
Primary (Max 2) • Secondary (Max 4)
2,000 to 3,500 Attendees
ALPFA presents a night of fun and entertainment featuring nationally recognized Latino comedians. This evening will serve as an opportunity for all convention attendees to unwind after a day of workshops. Leverage one of the few
opportunities to engage our entire convention audience.
Primary $25K
Secondary $15K
Collaboration with ALPFA on program development
1 VIP table
Opening or closing remarks
Opportunity to provide parting gifts
2 VIP tables
Event branding
Branding leading up to and during convention
On-screen logo at event
On-Screen logo event
Programs for all Convention Attendees Havana Night
Primary (Max 2) • Secondary (Max 4)
2,000 to 3,500 Attendees
Secondary $15K
Primary $25K
Following the talent competition our convention attendees are treated to a night of dancing where all attendees come dressed in white and bring their dancing shoes for an evening of music and fun. Event branding leading up to and during convention
1-minute company video played during event Opening remarks Branding leading up to and during convention Convention App push Opportunity to provide a signature drink (may require additional investment) Opportunity to provide a Latin Band or a Nationally recognized DJ
Havana Night
Welcome Reception SOLD
This is the ¨opening program¨ officially Kicking off the Annual Meeting and Convention. The event is unique in that
the photographic and social media coverage is strong as many members are excited to ¨get the party started¨ in
anticipation of the value of the entire convention.
Scholarship Luncheon Secondary (Max 4) • Associate (Max 8)
Secondary $50K
Associate $25K
Talented students from throughout the country are recognized by the partners that have provided scholarships followed by a fireside chat with a motivational speaker that will inspire our student members as they prepare for their journey towards professional life. See Page 16 for benefit level details.
Scholarship Luncheon
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Programs for all Convention Attendees Masquerade Ball Gold $5K
Platinum $3.5K
Host $2K
Silver $7.5K
No Level $10K
ALPFA’s magical masquerade ball event will be a night of fun, mystery, cocktails, dancing, and hors d’oeuvres. The program will include recognizing ALPFA’s top achievers from across the country, awarding of prizes, and music to cap off our signature yearly event.
Premium Seating
Masquerade Ball
Masquerade Ball
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Programs for Specific Audiences Chapters Leaders Reception Primary (Max 3)
Primary $26K Always held on the first day of convention, the Chapter Leaders Reception gives you the opportunity to connect with Professional and Student ALPFA Chapter leaders from across the country at one time. Who better to communicate the commitment of your organization across various markets than the leaders that serve our membership in 200+ cities across the country all year round. 1 minute promotional video presented at event 2-minute address to all chapter leaders Provision of promotional materials
Reception and Opening Session
Reception and Opening Session
Women of ALPFA Programs for Professional Attendees Women of ALPFA Luncheon Secondary (Max 4) • Associate (Max 8)
Associate $25K
Secondary $50K
This marquee program is one of the most highly anticipated events of the convention. The Women of ALPFA Luncheon honors three women through their Nascent Star Award, Woman of ALPFA Award and Latina Excellence Award followed by a discussion with senior Latinas who impart candid advice based on their journeys to success. See Page 13 for benefit level details.
Women of ALPFA Luncheon Panel
Women of ALPFA Luncheon
Women of ALPFA Workshops Primary – 90-minute Sessions
Primary $10K Discuss important trends and initiative with a focus on women to an audience of 500+ attendees. Provide qualified speaker(s) to provide workshop content Branding leading up to and during convention
Women of ALPFA Workshops
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Programs for Student Attendees Student Orientation Primary (Max 2)
Primary $26K This orientation is designed to provide students with various information to help them successfully navigate opportunities available for them at ALPFA's Convention, including, but not limited to: a walk-through of the schedule of events and resources available to them (i.e., editing resumes, mock interviews, the career fair, partner receptions and networking, for example). Speaking opportunity during orientation Opportunity to provide a branded promotional giveaway item Provision of representatives to work one-on-one with students Opportunity to have a digital banner ad included in special
“Know Before You Go”communication sent to registered student attendees in mid-July
10 250 to 300 Students
Student Orientation
Collegiate – Student Brunch & Learn Primary (Max 2 per session)
Primary $21K Raise awareness and recognition of your company, brand and services, and/or products with ALPFA’s top
student scholars from across the country in a 1.5-hour plated interactive brunch session. Up to 2 companies from non-competing industries will be allowed to participate in a Brunch & Learn session.
Participating sponsors will be able to: • Impact your college recruiting goals, connect with the future workforce through scholarship programs; and being to develop relationships at local, regional and national student events.
• Gain valuable insights into the fastest growing demographic in the US.
Presentation to student convention attendee population Branding
Student Session
Programs for Student Attendees Collegiate Lunch with a Recruiter
600 to 800 Students
Primary (Max 2) • Secondary (Max 4)
Raise awareness and recognition of your company, brand and services, and/or products directly with ALPFA's top student scholars from across the country in a 1.5-hour plated interactive lunch session. Companies will have the ability to purchase individual tables and have 1 or 2 recruiters interact with 8 students per table during the lunch session.
Primary $10K 5-minute Opening remarks/Video 3 Company selected tables Provide two representatives/recruiters per table of
Secondary $5.5K 2 Company tables – location based on availability Provide two representatives/recruiters per table
of 10
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Provide branded promotional giveaway items
Provide branded promotional giveaway items
Digital Banner Ad in pre-convention “Know Before
Digital Banner Ad in pre-convention “Know Before You Go” communication (mid-July)
Company name and logo on Convention App
You Go” communication (mid-July)
Company name and logo on Convention App notification for event
notification for event
Logo placement and listing as lead sponsor on
Logo placement and listing as lead sponsor on
convention guide
event announcement vial all website outlets and
event announcement vial all website outlets and
convention guide
Individual Table Sponsor $2.5K 1 Company table – location based on availability Provide two representatives/recruiters per table
of 10
Company name and logo on Convention App notification for event
Student Workshop
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Programs for Student Attendees Student Resume Critique Primary (Max 2) • Secondary (Max 2)
A Student Resume Critique session is offered to all student attendees, providing valuable review and suggested edits on student resumes in advance of the Career Fair. Students will be able to edit and print their resumes on-site at the hotel Business Center (which may include additional resort fees).
Don’t miss the opportunity to pre-screen potential candidates for interviews and offers. Some of ALPFA’s best talent is discovered during this session!
Primary $15K
Secondary $7.5K
Provide 15 facilitators to review student resumes
Provide 8 facilitators to review student resumes
Branding
Branding
Student Workshops
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Primary – 90-minute sessions
Primary $2.5K One of the best ways to connect to our student convention attendees is by showing off your expertise in a student workshop aimed at developing the skills needed for our students to successfully transition to professional life. Choose from a variety of workshop topics and development tracks or suggest your own and present to an audience of up to 120 participants. Provide speaker(s) to provide workshop content Branded promotion on social media on all 4 social media platforms
Student Workshop
Additional Sponsorship Opportunity Workshop Breaks Branding and Networking Primary (Max 2)
Primary $10.5K Refreshments served. At a maximum of 2 breaks per day. The convention workshop breaks offer unique
opportunities to capture the attention of students and professionals ready for a little break from the intensity of
learning. Offering a fun drawing (the ticket received as they exit the workshop) lightens the mood and solidifies in
their mind the brand who made it fun for them. Branding and signage at each break
Branded Water Fountains Primary $3.5K
Opportunity to offer literature or a promotional item Opportunity to speak to the gathered crowd as they prepare to draw the winning ticket
Pop-up banner placed adjacent to the water fountain
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Luncheon Level Benefits Women of ALPFA and Scholarship
Secondary $50K Possible speaking opportunity/partner testimonial 1 VIP table 1 Reserved table 30 second company video Logo on screen, Convention Program, Convention Website and Convention App
Associate $25K 1 Reserved table Logo on screen, Convention Program, Convention Website and Convention App
Reserved Seating Host $2K Platinum $3.5K
Gold $5K
Silver $7.5K
No Level $10K
Marketing Opportunities Technology, Digital and Social Media Marketing
(Following is available year-round per 90 days):
$15K
Website Banner or skyscraper (90 days)
• Platinum (1 Max)
$15K
Social Media
VIP Interview room & Social Media Hub
$10K
Charging Station with WiFi Cyber Café with WiFi Mobile App Partner • Gold (2 Max)
Staff/VIP Breakfast/Breaks
Digital Signage/AV (Per Room) USB Flash Drive Partner
On-site Mobile app Notifications Mobile App Push
Website Button (90 days)
$15K
eNewsletter Banner (three months – 3 newsletters)
$10K
eNewsletter post – Value added content only (1 student, 1 professional)
$7.5K
One post on 4 platforms Value added content only
$5K
$250
$500
Key Card Back
K
Mobile App
#ALPFA
Other Branding Opportunities (Pricing Available Upon Request)
Opportunities for partnering with ALPFA to get you in front of our members in meaningful and customized ways as unique as your needs and offerings are: • Networking & Recruiting (Live or virtual events)
• Exclusive Workshops (your content provided to our members by your trainers or ours) • VIP Tables and Exclusive Gifts
$2K
$2.4K $2.k
$1K
Co-branded testimonial 2 minute max video $3K (sponsor to provide raw footage ALPFA edits and co-brands it,content to be aligned with ALPFA. Includes one post on all 4 social media platforms)
$5K
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• Hotel Key Cards (Inquire for pricing)
$2.5K
• Consumer Product Samples
Key Card Front
• Badge Holders, Lanyard, Door Hangers
• Commercials, Email, Social Media
• Coffee Breaks and VIP Lounges
• “Sponsored by” Member Communications
Student Branding Opportunities
Case Study Competition Padfolios for Student to write on (One Sponsor) High Visibility Opportunity
Padfolios for students to write on with ALPFA and Sponsor One Color logos in front (8.5 x 11 size)
$15K
Wi-Fi Internet Kiosks/Computer Areas (One Sponsor)
Fee-based Wi-Fi solutions to connect attendees and provide immediate WiFi hotspot service
$10K
Official Convention Lanyards (One Sponsor) High Visibility Opportunity
Branded with WWW.ALPFA.ORG) Nice Lanyards One Inch wide with key ring at the end so students use them for their keys post convention
$10K
Sponsored breakfast rooms/hospitality suites (Up to Twelve Sponsors – Four everyday) Rooms set-up to interact with students/sponsors
$10K
Sponsored Career Fair Day Lunch Vouchers Branded vouchers provided to students with potential
additional branding opportunities depending on level
of sponsorship.
Primary 25K
One-on-One Resume Critique
1 max
• Branding on voucher
• Logo on website and app
• App push notification
Secondary 12.5K
Resume Updating Computer Area (One Sponsor)
A designated area for students to update and print their resumes after the resume critique session
$10K
Student mentor lounge (One Sponsor)
Work area providing waters/ granola bars and computers
$10K
Name badge Holder with Sponsor/Convention logo (One Sponsor) High Visibility Opportunity. Can be combined with lanyards. ALPFA and Sponsor One Color logos in front
$8K
Student Track Schedule/Tri-Fold (One Sponsor) Handy tri-fold schedule/agenda
$5K
2 max
• Branding on voucher
• Logo on website and app
Associate 6.25k • Branding on voucher
4 max
Student Session
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2017 Corporate Partners
LEAD
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HOST
PLATINUM
LEAD EMERITUS PARTNERS
2017 Corporate Partners GOLD
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SILVER
2017 Corporate Partners UNIVERSITIES • GOVERNMENT • NON PROFIT CAREER FAIR • PARTICIPANTS
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MEDIA PARTNERS
THANK YOU Partners, Sponsors and Participants
We Couldn’t Have Done It Without You!
General Convention Agenda NOTE: Sessions that include Chapter Leader in the title are for Student and Professional chapter board members only.
Sunday l July 29
Professionals
Students
Both
8:00AM – 5:00PM
MLD – Management Leadership Development
9:15AM – 12:00PM
Professional Workshops
1:30PM – 4:45PM
Chapter Leader Workshops
12:30PM – 2:00PM
Scholarship Luncheon
9:30AM – 7:00PM
5:00PM – 6:30PM
7:00PM – 9:00PM
Registration Open
Chapter Leader Meeting with Charlie Chapter Leaders Reception
Monday l July 30 6:30AM – 7:00PM
Registration Open
9:00AM – 10:00AM
Student Orientation
8:00AM – 5:00PM
9:15AM – 12:00PM
10:00AM – 11:45AM 12:00PM – 2:00PM
12:00PM – 2:00PM
7:00PM – 9:00PM
9:00PM – 11:00PM
Student Brunch
Workshops for Freshman and Sophomores
Resume Critique for Juniors and Seniors Professional Workshops LGBTQ Reception
Deloitte Road Show Opening Session
Welcome Reception
Chapter Specific Receptions
Tuesday l July 31 7:00AM – 7:00PM
Registration Open
8:00AM – 11:30AM
Deans Roundtable
8:00AM – 9:00AM
8:45AM – 12:00PM
8:00PM – 11:00PM
Free session for Dinner
Comedy Show (90 min) / White Night (1 hr to 90 min)
7:30AM – 9:00AM
LGBTQ Panel
5:30PM – 7:00PM
6:00PM – 8:00PM
Student Workshops
Professional Workshops
2:00PM – 3:30PM
2:00PM – 4:00PM
2:30PM – 5:45PM
Professional Workshops
Wednesday l August 1
Free Session for Professionals
3:45PM – 5:15PM
2:30PM – 5:45PM
KPMG Case Competition Prep
MLD – Management Leadership Development
12:00PM – 1:30PM 1:30PM – 4:45PM
11:30AM – 5:30PM
Opening Plenary Session Student Workshops
7:00AM – 7:00PM
Registration Open
8:00AM – 9:00AM
Opening Plenary Session
9:00AM – 5:00PM
8:45AM – 12:00PM
9:15AM – 12:00PM
12:15PM – 2:00PM
12:30PM – 2:00PM
Collegiate Advisors Breakfast KPMG Case Competition Student Workshops
Professional Workshops Lunch with a Recruiter
Women of ALPFA Luncheon
2:30PM – 5:00PM
Business to Professional Networking Session
7:00PM – 9:00PM
Partner Receptions
2:30PM – 5:45PM
Student Workshops
Thursday l August 2 7:00AM – 3:00PM
8:00AM – 4:00PM
6:00PM – 7:00PM 7:00PM – 8:00PM
8:00PM – 10:00PM
Registration Open Career Fair
Masquerade Ball Reception &VIP Reception
(invite only)
Masquerade Ball After-party
ALPFA Leadership Team
ÂŽ
We can create solutions for you! For more information, please contact: Join us on
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joinalpfa.org
Verna A. Greer, CFRE
Executive Vice President verna.greer@national.alpfa.org T 855.692.5732 x706
Matias Borszewski
VP, Strategic Partnerships matias.borszewski@national.alpfa.org T: (855) 692.5732 x702
Ann Marquez
VP, Strategic Partnerships ann.marquez@national.alpfa.org T: (855) 692.5732 x707
ÂŽ
Empowering Latino Leaders
Purpose
Connecting Latino leaders for Impact.
alpfa.org