Hats Off to Summer: Chloe Nasuhoglu

By Ella Dodson

Chloe Nasuhoglu, owner and founder of Caps by Chloe, has created a company of her own that has proven to be successful through the use of social media and determination during her high school career. The entrepreneur began her business at the age of 17 after finding a passion for fashion and wanting to open her own company, but because the retail industry is difficult to join, Chloe decided to begin with trucker hats that are easy to sell and make.

Chloe began her social media journey in early high school to promote herself, but once realizing the extent to which people and viewers wanted to know more about her, she knew she had to start her own business. As her social grew, so did her followers and the attention of companies. Chloe often receives PR packages from numerous well-known companies and promotes this along with herself and company. She also owns her own swimsuit line where she designs the swimsuits and sells them online. To begin the process of making hats, Chloe first must wholesale the trucker hats. Then, she designs the patches and partners with a local business who creates the patches for the hats. Next, she embroiders the patches onto the hats ultimately creating her iconic trucker hats.

With sales being dependent on the season, Chloe tends to sell the most hats during the spring and summer, but often wholesales trucker hats in bulk during the winter. In January, Chloe wholesaled 200 trucker hats along with personal sales. During the spring and summer, Chloe can get close to 300 orders a month which results in her working day and night and even getting her friends to help. Along with wholesale orders and individual orders, she also creates hats for bachelorette parties, creates hats for bachelorette parties, personal parties, and more.

After high school, Chloe plans to attend college where she will study business and fashion & design while keeping her hat and swim company booming. Meeting new people and business owners, working for herself, and creating her own hats inspires her to grow her businesses bigger and pursue her dream in the retail industry.