ASK THE E XPERTS
BETH KECKLEY
Chief Marketing Officer CrossCountry Mortgage If 2020 has taught me anything, it’s that there is a mutual reliance between people and their communities. I have been in awe of neighbors sharing everything from toilet paper to home-cooked meals; inspired mommas who are baking for Lasagna Love or organizing food and clothing drives; teachers embracing new technology so they can adapt to virtual learning; and, healthcare workers who are driven to care for others, even when the risks are significant. When we collectively support each other by lifting each other up and making decisions for the common good, amazing things are possible.
A New Year dawns, and please join me in saying a big YAHOOOO! I’m honestly not sure we’ve ever been so glad to ring the bells and say goodbye to a year. But during 2020, like it or not, we all learned, grew, and changed, both personally and professionally. For me, I learned how to cook as well as how to say “you are on mute” in fifteen different ways. Out with the old, in with the new, and, with that in mind, I asked a truly amazing group of women to look back at the year and share with you the biggest lessons they learned to take forward into 2021 or what could be left behind for good. So grab a big glass of whatever got you through the past year, kick back, and enjoy the insights and inspiration from some of the best and brightest minds in the industry.
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www.MortgageWOMENMagazine.com
COREY TRUJILLO
VP of Marketing American Financial Network I learned that I don’t actually need to be in the room with someone to connect with them and that people love talking to me 10 times a day virtually much more than seeing me in person once in a while when I fly into town. I also came to realize that showing your humanity (cats, dogs, kids, and bad hair days on zoom calls) helps forge stronger relationships than a quick networking conversation in a crowded room or a presentation on a stage. I plan to leave behind the restrictions of being solely a curated persona and continue to be open to those more human conversations that I believe will make business better and more fulfilling in the future.
