MEDIAKIT
2014
MEDIAKIT
AméricaEconomía 1
AméricaEconomía With a global editorial focus, AméricaEconomía is the world’s leading provider of news and intelligence on Latin American economics, business and politics. AméricaEconomía provides insightful, value-added content to a growing regional community of entrepreneurs, executives and government officials seeking insight into their countries and moreover, into trends crossing the region, all with a global perspective. AméricaEconomía’s multi-faceted approach to providing value-added news and analysis uniquely positions the brand in markets throughout the region. Journalists and researchers are on site in most Latin American capitals, positioning the brand via multiple media platforms — magazines, internet portals, white papers, studies and seminars — and with other services both free and for-charge. AméricaEconomía serves as a conduit for communication and dialogue for men and women who make decisions across Latin America, for those who understand the need for both regional and global contexts when executing action plans at the local level. Readers include entrepreneurs, investors, executives, academics, international officials, diplomats, senior government officials and public policy makers. Whether reading the print magazine, value-added online services or participating in the forums and seminars organized by AméricaEconomía, members of our community expand their professional networks and learn from each other while discovering new business opportunities along the way. AméricaEconomía is the most widely-read information source on Latin American economics, business and politics. In print, AméricaEconomía circulates in Spanish and Portuguese in its international edition, and publishes local editions in Bolivia, Brazil, Chile, Ecuador, Mexico and Peru. They all adhere to the same international content and style, while each edition publishes local content without straying from the brand’s regional vision. Online, Americaeconomia.com has over 200,000 registered users and welcomes 700,000 visitors each month, namely C-level executives (CEO, CFO, CTO and CMO), senior officials and other large company executives. The brand also offers two specialized portals, one devoted to executive education and MBA programs (mba.americaeconomia.com) and the other devoted to technology (tecno.americaeconomia.com).
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AméricaEconomía 2
AméricaEconomía AméricaEconomía stays ahead of the game by anticipating events and trends before they happen and ahead of our competitors. With 28 years of managing a vast and rich network of contacts and information sources of the highest standards, AméricaEconomía knows when and where to find key, value-added information and how to deliver it to its readers. AméricaEconomía covers Latin America at the panregional and local levels. We research trends covering more than 10 countries, constantly integrating our news and analysis with local information and regional resonance from a global perspective. With editorial headquarters in Santiago, Chile and a business office in Miami, Florida, AméricaEconomía runs editorial offices in Bogota, Buenos Aires, Mexico City, Guayaquil, La Paz, Lima and São Paulo as well as a network of correspondents in other countries both in the region and throughout the world.
Miami Mexico City Bogota Guayaquil
La Paz
São Paulo
Lima
Santiago Buenos Aires
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Editorial Calendar 2014 Edition
Editorial Topic
Business Cycle Closes/Materials Delivered
Circulation: Print Magazine, iPad, Digital Edition
December 25
January
January 431
- Finance Ministers - Mergers & Acquisitions (2013)
February 432
- Yachts Special - Excellence
January 27
February
March 433
- Corporate Jets - IADB Annual Meeting
February 25
March
April 434
- Business Travel - Mining - Wealth Management
March 26
April
May 435
- MBA Ranking - Energy - Gadgets
April 24
May
June 436
- Best Cities for Business - Real Estate
May 26
June
July 437
-Top 500 Ranking - Latin America’s Biggest Companies
June 24
July
- Latin American Ports Ranking - RSE / Sustainability
July 24
August
August 25
September
September 24
October
October 27
November
November 24
December
August 438
- Healthcare Special (Includes Ranking of Latin America’s Best Hospitals and Clinics) September - Multilatinas Ranking 439 - Technology Solutions - Luxury Cars October 440
- Logistics - Watches
- Ranking of the Biggest and Best Latin American Banks November - Executive Education 441 - LLM Ranking - Spirits Special - Executive Fashion December - Mergers & Acquisitions (2014) 442 - The Year in Review
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AméricaEconomía 4
International Online Calendar 2014 Edition January
Topic - Finance Ministers
Publication Date Ranking Web Site January
April
- Business Travel
April
May
- MBA Ranking - World Cup
May
June
- Mexico Universities Ranking - Best Cities for Business
June
July
- Top 500 Ranking - Latin America’s Biggest Companies - Top 500 Companies in Chile, Peru and Bolivia
July
August
- Latin American Ports Ranking
- Healthcare Special (Includes Ranking of Latin September America’s Best Hospitals and Clinics) - Multilatinas Ranking October
- Chile and Peru Universities Ranking
- Ranking of the Biggest and Best Latin American Banks November - Executive Education - LLM Ranking
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August September October November
AméricaEconomía 5
Digital: Channels and Specials As is the case in its print editions, AméricaEconomía provides value-added news and intelligence in the digital world in Latin America’s two major languages, Spanish and Portuguese — AméricaEconomía is the only panregional digital media business source in both languages. Visitors to the Portuguese site browse news and analysis relevant to Brazil, while those on the Spanish site attain access to volumes of business and economic news from across the Western Hemisphere. AméricaEconomía offers unparalleled Latin American news and analysis with information in Spanish covering business, finance, politics, business, executive education, technology and lifestyles. A team
big events in a real-time from across the region. Newsletters published by sector and by country are: • • • • • •
Energy, Oil & Gas Agriculture, Food & Drink Infrastructure Mining & Metals Top Stories from Peru Top Stories from Mexico
Our web site also includes an Analysis & Opinion channel, where Latin American analysts reflect on the region’s most pressing issues and debate policies, events and trends taking place in region and elsewhere in the world. In this section, AméricaEconomía also publishes a weekly editorial column, in which we openly express our own positions on the week’s most relevant topics in the region as well as our views on values such as individual freedom, democracy and social responsibility. Executives on the move must pay a visit to the Coming and Going section on our site. This section is devoted to executive hiring taking place across the region. True to its name, the Mergers & Acquisitions section provides detailed, timely and updated insight for readers with their fingers on the pulse of major takeovers and alliances forged in the region and elsewhere in the world.
of staff writers and editors cover the most important events taking place in Latin America today 24/7, 365 days a year. Our digital channels offer free content published in AméricaEconomía’s print international edition. Our digital team publishes dozens of daily news products, including breaking news from across Latin America as well as a daily newsletter highlighting
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And last but certainly not least, rankings and special reports published by AméricaEconomía Intelligence figure prominently on our digital portals. This exclusive content is the product of annual planning and methodology that have made AméricaEconomía the reference point of choice among for these types of studies. Examples include rankings of the 500 largest companies in Latin America, Best Business Schools (MBA) for Latin Americans and of the best universities in Mexico, Chile and Peru, among others.
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americaeconomiabrasil.com.br
MBA & Executive Education
All information mentioned above can also be found at americaeconomiabrasil.com.br, our website providing news in Portuguese, including updated content on companies, business deals, finance, public policy and other areas. Don’t expect a mere translation of content from the Spanish-language website, as americaeconomiabrasil.com.br is the product of hardworking Brazilian journalists producing exclusive news content on Brazil and its interests in the region.
This site provides content for entrepreneurs, executives and students in economics, engineering and management programs who wish to earn or are working on earning an MBA. Each day, our journalists develop relevant content to satisfy a broad range of readers, including two weekly newsletters, the site is divided into five sections: Articles, Executive Development, Library, Agenda and an Index, the latter three being the only ones of their kind in the region’s digital world. In Executive Education we provide detailed academic information in sections devoted to MBAs, Certificate Courses, and Masters Degrees, giving readers opportunities to explore programs by business school, country, city, study mode, costs and duration.
On this site, readers will find an online version of AméricaEconomía’s print Brazilian edition, which launched in 1995 and today runs a newsroom in São Paulo. On top of providing news and intelligence our site also serves as a tool for those researching graduate educational programs:
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The Library provides site visitors with research papers, presentations, documents and analysis. All are available for download free of charge from document repositories belonging to various business schools, universities and other entities.The Agenda section provides information on Workshops, Seminars, Chats, Conferences and Forums all broken down by country. Executive Education is not the only constantly changing interest in the business community. Information Technology is playing more and more of a missioncritical role for managers and career executives. For that reason, our site invites readers to:
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AETecno.com Our site devoted to information technology and doesn’t target the IT employee alone, but reaches out to all executives who are aware that management and daily business activities are increasingly digital. We deliver daily articles covering the main regional and global
technology companies in Latin America. AETecno publishes two newsletters a week with original content, news, tutorials and blog posts: AfterOffice and Office-Mobile plus a section showcasing the latest in the world of downloads. Our regional coverage includes TICs, Telecommunications, Social Media, Entrepreneurship, Infrastructure, and Internet trends, focusing on global events that affect the region.
Lifestyle
We have launched the first regional lifestyle portal for the refined and worldly executive. This new channel features exclusive content providing tips on things to do and places to go, the latest trends in fashion, luxury, design, cuisine, automobiles, health travel and sports. Be sure to check out our specialized calendar of events, festivals, exhibitions and high-quality entertainment in Latin America’s major cities — definitely good for free time on business trips. Plus, a weekly newsletter highlighting the best of in today’s Latin America. Get to know lifestyle.americaeconomia.com
Tutorials offer guidelines on the practical application of technology for daily work, while Downloads highlights programs and useful apps. Our blogs AfterOffice and OficinaMóvil provide coverage and review of devices for leisure and for work.
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Special products: Digital
AméricaEconomía possesses a wide range of tools and knowhow to roll out special products that will help you position your brand and establish direct contact with users in the region, increasing and improving business opportunities. Content Marketing We can help your company announce and publicize initiatives and products through a publishing partnership that will promote your content and brand to target markets through our digital channels. Some examples of our new content marketing services include: • Webinars Our web-based audiovisual capabilities enable you to conduct virtual seminars where your company representatives can interact with audiences to demonstrate a product or service. This channel allows you to reach highly-segmented target consumers. • Corporate blogs We will develop in full your corporate blog, from the conception stages where editorial topics are crafted to the final technical details, including design, maintenance, promoting and storing your content. • Ad hoc requests Along those lines, we publish customized newsletters and bulletins specific to industries or announce news and events on specific companies, such as product launches or upgrades, announcements from organizational leaders or new advances and innovations. We produce your branded content and distribute it to our registered users.
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AméricaEconomía 9
AméricaEconomía Intelligence
AméricaEconomía Intelligence is our research and business intelligence brand. This service offers insight from a team of economists, engineers, statisticians and sociologists (based in Santiago with teams deployed in Brazil, Colombia, Mexico and Peru). Findings are the product of meticulous work on multi-year projects adhering to rigorous and transparent methodologies. AméricaEconomía Intelligence is known for accurate and consistent analysis thanks to its fundamental commitment to remain objective and transparent at all times, which makes us a reliable source for research and analysis geared towards Latin American entrepreneurs, investors and opinion leaders. Central to our activities are the rankings we have produced since 1991, all of which come accompanied with financial, business and economic analysis and reports specializing in several segments and industries, especially at the regional level. Notable rankings include: • The Top 500 Largest Latin American Companies (also includes the largest companies in Chile and Peru) • The Best Cities for Business in Latin America. • Best MBA Programs (Latin American and Global Schools). • Best Hospitals and Clinics in Latin America, along with our healthcare special report. • Top Multilatinas (a term coined and universalized by AméricaEconomía). • Top 25 Best Banks and Top 250 Largest Banks in the region. • Top Finance Ministers in the Region.
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AméricaEconomía 10
Magazine: Our readers (over 353,000 monthly) 67% 85%
declare their copy of the magazine read by at least 2 to 5 or more people
conduct business with Latin American companies
63% 3,4
29%
work with companies that report gross earnings of USD80,000,000 or more a year
85%
hold graduate degrees: Doctorate, Masters or MBA
82%
are CEOs, partners or company presidents or vice presidents
82%
read in English and 84% read in Spanish
70% 83% 76% 53%
pay between USD200 and USD400 a night for a hotel room
23% 15% 25% 32% 72%
work for a multinational company
work in finance – banks work in manufacturing work in information technology are responsible for marketing and sales at their companies
Pass – along
pick their own airlines and hotel options have traveled abroad at least 4 times in the past 12 months have rented a car in the past 12 months
are 30 to 45 years old Country
Circulation
Readership
Brazil
40,381
130,834
Mexico
21,877
70,881
Chile
12,500
40,500
Ecuador
10,000
32,400
Peru
8,500
27,540
Central America: Panama, El Salvador, Guatemala, Costa Rica, Honduras, Dominican Republic, Nicaragua
4,518
14,638
Argentina
3,635
11,777
Bolivia
3,000
9,720
Colombia
2,112
6,843
Venezuela
1,136
3,681
Rest of World
1,070
3,467
461
1,494
109,190
353,776
Rest of Latin America: Uruguay - Paraguay Total Spanish only
68,809
222,941
Portuguese only
40,381
130,834
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Digital: unique visitors (over 700,000)
Over 200.000 Registered users
Over 2.000.000 Pages visited per month
Over 700.000 Unique visitors per month
82% 41% 55% 37% 16% 40% 16%
are men are 30 to 44 years old hold graduate degrees: Doctorate, Masters or MBA Occupy C-level positions / are senior managers are CEOs, owners, presidents or vice presidents of companies work in companies with sales over USD100,000,000 work in small and medium-sized businesses with sales between USD11 and USD50 million
TOTAL NEWSLETTER SUBSCRIPTIONS Newsletter
Amount
Day
Magazine
94,884
Sundays
News in Spanish
64,756
Monday through Sunday
MBA & Executive Education
62,214
Wednesday - Friday
Peru
41,000
Monday through Friday
Technology - AETecno
30,256
Tuesday - Thursday
Infrastructure
25,675
Wednesday
Mexico
25,000
Monday through Friday
Energy, Oil & Gas
24,951
Tuesday
Brazil
8,405
Monday through Friday
Agroindustry, Food & Drinks
7,124
Friday
Mining & Metals
6,166
Monday
Source: Masterbase
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Business Contacts BUSINESS DIRECTOR: Ana Karina Suárez Hasbach asuarez@americaeconomía.com
HEAD OF MARKETING: Cristián Molina Jara cmolina@americaeconomía.com
USA Jennifer Price jprice@americaeconomia.com Silvana Maldonado smaldonado@americaeconomia.com Andres Bueno abueno@americaeconomía.com 255 Alhambra Circle, Suite 305, Coral Gables, FL 33134, Miami, Florida Tel: 1 305 648-9071
INTERNATIONALDIGITAL SALES
MÉXICO Rafael Solis rafael@americaeconomia.com Iliana Arreola iarreola@americaeconomia.com Rubén Darío 39, # 7, Colonia Polanco, C.P.11560 México D.F., México Tel: 52 55 5254 2400
SWITZERLAND Hans Otto infoplus@bluewin.ch Infoplus AG Traubenweg 51, 8700 Küsnacht, Switzerland Magazine Delivery Address-Zeltweg 15, CH-8032, Zürich, Switzerland Tel: 411 269 7070 | Tel: 41786116161
CHILE Lorena Bravo lbravo@americaeconomia.com Maribel Flores mflores@americaeconomia.com Francisca Espinosa fespinosa@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) 2 2909400 PERU Alejandra Bustamante alejandra.bustamante@americaeconomia.com Camila Saavedra camila.saavedra@americaeconomia.com María Claudia Díaz mariaclaudia.diaz@americaeconomia.com Pamela Abello pamela.abello@americaeconomia.com Av. Roosevelt 6435, Miraflores, Lima, Perú Tel: 511-610-7272 BRAZIL Mauricio Castro mauricio@springcom.com Rua Bandeira Paulista, 726 – 22º andar – Itaim Bibi / São Paulo/SP CEP: 04532-002 Tel: 55 11 3165 2566
Jorge Cerna - Digital Sales Manager jcerna@americaeconomia.com Aida Perkins - Cross Selling Executive aperkins@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) 2 2909400 INTERNATIONAL ADVERTISING SALES REPRESENTATIVES
NORWAY/ SWEDEN/ DENMARK/ FINLAND Finn Greve Isdhal fgisdahl@mediasales.no Courier Delivery Address- Eikassen 7, 5231 Paradis, Norway Magazine Delivery Address- Box 6095, Postterminalen, N-5892 Bergen Tel - 47 55 92 51 92 U.K. David Todd david@dtamedia.co.uk Graeme Brown graeme@dtamedia.co.uk DTA (Media) 28 Oaklands Road London BR13SL UK FRANCE Patricia Goupy p.goupy@pema-group.com PEM-PEMA Group, 19 Boulevard du Parc, Neuilly-Sur-Seine, France 92200 Tel - 33 0 1 41 43 70 57 SPAIN Luis Andrade Maudes, 51 – 8ª planta, Despachos 818 y 819, 28003, Madrid Tel: + 34914416266
ARGENTINA Claudia Dasso cdasso@aeconomia.com.ar Castañón 893 C1406EWC • CABA ARGENTINA Tel: (+54) (11) 4612-7723 / 3980-8086
GERMANY Michaela Justi justi@mediasalescompany.de Media Sales (MSC) GmbH Ederstrasse 10 D - 60486 Frankfurt Frankfurt HRB 42862 Tel: + 49 69 56 02 01 21
BOLIVIA Guillermo Prömmel gprommel@gmail.com Av Hernando Siles # 4503 Obrajes - La Paz Tel.- +591-2-2783494 Carlos Prömmel cprommel@gmail.com Equipertol #5 Calle 8 Este - Santa Cruz Tel.- +591-3-3219493
SOUTH KOREA Young-Sang Jo RM 1232 gwanghwahum officia 163 1-GA shinmhun-no jongno-gn Tel: + 8227397840
CENTROAMÉRICA Aida Perkins aperkins@americaeconomia.com Antonia López de Bello 172, Of. 403, Santiago, Chile Tel: (56) 2 2909433
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