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The Guide To Trucks, Equipment and Maintenance

2015 MEDIA KIT

delivers results

What’s in a name? Sometimes a name means everything. It’s not just an identity. It can spark feelings of pride and a sense of community just to hear the words. American Trucker lives at the heart of the trucking industry. It’s content is designed to help anyone who operates, services, and maintains trucks and trailers. In print and digital, our award-winning journalists deliver news and insights that owner operators and small trucking business need to make informed decisions about buying, equipping and maintaining equipment. This is a large and diverse group of businesses that haul freight - from agricultural and manufacturing products to construction and hazmat material. These are the men and women who move America.

Trucking operations of 1-4 vehicles operate over 2.5 million trucks and 600,000 trailers in the U.S. American Trucker serves this community, delivering breaking industry news, perspective on government regulations, equipment, and technology that impacts a trucker’s productivity. American Trucker is a trusted, forty-year old brand. Our mission is to provide the highest quality business information and insights for trucking operations of 1-4 vehicles. What you, our customer provides, is part of that package. Thank you for looking to us to bring you deeper into the truck market. We look forward to helping you grow in 2015 and beyond!

LCOME TO FLEET OWNER

leet owner is the leading information source Reggie Lawrence, Managing Director - Truck Group for trucking. We produce in print and online the 678-957-1414 • reggie.lawrence@penton.com highest-quality editorial package for executives of fleets of five or more commercial vehicles. and we deliver the highest-quality circulation available to cost-effectively reach the individuals American Society American Business Media: Folio Magazine: who purchase and recommend the products and leetJesse owner the leading information source of Business Press H.isNeal Award for Award for Editorial sought by truck fleets. American Media: Editors:Award forAward Editorial for Outstanding trucking. We produce in print Business and online the Jesse H. Neal Journalism Excellence American Trucker packed editorialfleet from aowner staff of reporters and columnists held in high regard by the has lived now this market and isits needswith because for Outstanding Journalism Excellence, Award for editorialAmerican packageSociety for executives trucking community and journalism world. Our team has earned top honors such as the Jesse H. highest-quality Neal Award for of Business Press Editors: Award for athed commercial trucking alone for over 80 years. our hallOutstanding Journalism, the American Society of Business Press Editors Awards for Editorial Excellence, and Folio Design Excellence of fleets of five or more commercial vehicles. Editorial Excellence, Award for Design Excellence Magazine’s Award for Editorial Excellence. a full-time editorial staff known not only for winning journalFolio Magazine: Award for Editorial Excellence and we deliver the highest-quality circulation In Fleet Owner’s long history of rds, but better still for discerning and meeting the information available to cost-effectively reach the individuals

WELCOME TO FLEET OWNER Award-Winning Reporting and Features

Trade Assn. Bu Publications Intern Tabbie Internat Award for De

MARKET The Opportunity is Clear

a reflection of the y g market truck-buying American Trucker’s audience mirrors the make-up of the business community that uses trucks and trailers in their daily operations. This market reaches across industry lines, state lines, and traditional lines of the trucking industry. The market is much bigger than just overthe-road trucks and trailers. Buyers of trucks, trailers, parts and services are present in industries that touch all parts of the economy.

Trucking operations of one to four vehicles make up over three-quarters of the commercialtrucking market, and American Trucker brings you there. There is no other editorial-based magazine meeting the information needs of this huge market, making American Trucker your premier avenue for outreach to this audience.

The commercial-vehicle market is a collection of 12 million trucks and 3.5 million trailers of all types and sizes—from light- to heavy-duty—serving all segments of the nation’s economy. *Operations with at least one Class 3-8 truck; excludes bus-only and trailer-only operations

Note: Light-duty count reflects commercial-only usage; no mixed-use or personal-use vehicles. Sources: Commercial Motor Vehicle Consulting, American Trucking Assns., National Private Truck Council, Fleet Owner Composite Database

Commercial Trucks 12.32 Million

Heavy-Duty 2.47 Million

Medium-Duty 1.14 Million

Class 8 Over 33,000 lb. GVW

For-Hire 0.86 Million

Class 7 26,001 - 33,000 lb. GVW

For-Hire 117,300

Commercial (Class 3-8) Trucking Operations* 1.61 Million

Private 1.61 Million

Construction & contractors

Class 5 16,001 - 19,500 lb. GVW

Government & utilities

Midrange 2.51 Million

Concrete, asphalt & aggregate

Class 4 14,001 - 16,000 lb. GVW

For-Hire 261,800

Private 2.25 Million

1-4 Vehicles 189,000

5+ Vehicles 34,550

5+ Vehicles 333,850

1-4 Vehicles 1.06 Million

273,300 Trucks

1.32 Million Trucks

8.45 Million Trucks

2.28 Million Trucks

5+ Vehicles 368,400 Fleets 9.77 Million Trucks

Class 3 10,001 - 14,000 lb. GVW

Railroads & shipping ports

Light-Duty 6.2 Million

Class 1-2 Under 10,000 lb. GVW

On-Highway 3.53 Million

Trailers 3.53 Million

1.39 Million Private Fleets

223,550 For-Hire Carriers

Private 1.02 Million

Class 6 19,501 - 26,000 lb. GVW

Towing & recovery

American Trucker reaches out to anyone who buys, services, maintains, and repairs trucks and trailers within their business operation.

A Diverse Market with Diverse Needs

For-Hire 352,500

For-Hire 2.13 Million

1.24 Million Trucks

Private 5.85 Million

Private 1.4 Million

Total Commercial Vehicles 15.85 Million

General freight

Local delivery

Farming & agriculture

Landscaping & snow removal

4.88 Million Trucks

Commercial (only) Light-Duty 6.21 Million

For-Hire 352,500 Trucks

Refuse & recycling

Commercial (Class 3-8) Trucks 6.11 Million

Private 5.85 Million Trucks

Total Commercial Trucks 12.32 Million

Vehicle Population 1,247,300

77.20%

2,553,400

20.72%

590,900

16.73%

3,144,300

19.83%

288,500

17.86%

3,170,100

25.73%

536,500

15.19%

3,706,600

23.38%

1,535,800

95.1%

5,723,500

46.5%

1,127,400

31.9%

6,850,900

43.2%

21-50

53,050

3.28%

1,685,800

13.68%

447,500

12.67%

2,133,300

13.46%

51-99

17,150

1.06%

1,171,600

9.51%

325,800

9.22%

1,497,400

9.44%

100-499

8,100

0.50%

1,441,100

11.70%

484,100

13.70%

1,925,200

12.14%

500-999

950

0.06%

655,500

5.32%

214,600

6.07%

870,100

5.49%

1000+

650

0.04%

1,644,100

13.34%

933,500

26.42%

2,577,600

16.26%

100.00%

12,321,600

100.00%

3,532,900

100.00%

15,854,500

100.00%

Grand Total

1,615,700

% TRAILERS

TOTAL VEHICLES

1-4 Total 1-20

% TRUCKS

TOTAL TRAILERS

# of FLEETS

5 to 20

% FLEET

TOTAL TRUCKS

FLEET SIZE

% VEHICLES

CIRCULATION The People Behind the Numbers

Our readers aren’t simply numbers. They are the people who make this industry thrive—and we strive to maintain an interactive relationship with each reader. American Trucker’s columns and features regularly collect input and advice from business leaders and industry executives. Our editors are frequently in the field meeting American Trucker readers—your customers—to keep on top of the industry. They are concerned about the issues of today and how those issues impact the future. This consistent, personal input helps American Trucker stay on the cutting edge, ensuring thorough readership as well as considerable pass-along reach.

y coverage dominant industry g American Trucker delivers a vibrant circulation unmatched by any other publication. We mail directly to decision makers across multiple industries that utilize trucks and trailers, as well as the parts, equipment, and services to keep them running.

BONUS REACH:

Trade Shows & Conferences

Your advertising in American Trucker will earn significant bonus distribution at many major trucking events throughout 2015.

Each month, American Trucker mails to 150,000 qualified subscribers who represent a vibrant composite of today’s truck-buying market. This circulation consists of traditional readers of American Trucker, and Fleet Owner’s FleetSeek data helps us fine-tune the mix to ensure we’re delivering the most desirable audience for your advertising message. In addition, we have formed relationships with major associations, industry events, and other entities to ensure that American Trucker’s circulation is an accurate representation of the market and provides the industry’s best targeting of your customers.

American Trucker is distributed at Heavy Duty Aftermarket Week, Mid-America Trucking Show, The Work Truck Show, American Truck Dealers Convention, and many other can’t-miss venues. See our EDITORIAL CALENDAR for dates.

Truck buyers read Vocational & Independent Owners* 35%

Company Type * Includes over-the-road owner-operators plus owners of non-trucking companies who own trucks and trailers.

For-Hire Fleets 65%

EDITORIAL

Every month, American Trucker brings its audience of truck and trailer buyers a full editorial menu designed to help them run their trucks and trucking businesses. Surrounding timely cover and feature stories, our readers find:

The Business of Trucking

Well-known small-fleet consultant Tim Brady offers straight-ahead, practical advice on how to build a profitable trucking operation.

2015 EDITORIAL CALENDAR January

May

June

July

August

September

October

November

December

Working Together: Powertrains

Better Maintenance

Trade Talk (Cycles)

Trailers for Niches

More Than a Fuel Island

Staying Connected

New Models for 2016

Buying Parts on the Road

Disc or Drum Brakes

American Trucker of the Year

New Oils for New Engines

Focus On...

Air/Coolant Filters

Fifth Wheels

Refrigeration

Auxiliary Lighting

Trailer Aerodynamics

Idle Controls

Retreads

Inflation Monitoring

Wheels

HD Electricals

Batteries

Oil Filters

Trucks at Work

Tank

Leasing

Waste Hauling

Municipal

Refrigeration

Field Service

P&D

Wholesale Delivery

Intermodal

Construction

Auto Hauling

Platform

Tire Rack

Business of Trucking

Shop Talk

Spotlight on an American Trucker

Readers’ Rigs

American Trucking Assns. Conference and Exhibition

Used Truck Association Conference

Space and Materials due: 9/1/2015

Space and Materials due: 10/1/2015

Monthly Features

Shop Talk

Heavy Duty Aftermarket Week

NTEA/Work Truck Show

Bonus Distribution

An in-depth look at the components critical to well-running trucks and trailers.

Truckload Carriers Assocation

National Private Truck Council

Technology and Maintenance Council

Alternative Clean Transportation Expo

Great American Trucking Show

Waste Expo

Mid-American Trucking Show Closing Dates

Trucks at Work

April

In the Driver's Seat (Outlook)

A monthly case study highlighting a specific maintenance problem and one trucker’s solution.

Focus On...

March

Feature Story

Parts & Services

Trucking’s most experienced editors report on new products, tools, services and everything else readers need to keep their trucks running.

February

Space and Materials due: 12/1/2014

Space and Materials due: 1/2/2015

Space and Materials due: 2/2/2015

Space and Materials due: 3/2/2015

A monthly profile of a vocational fleet and how it uses its trucks.

Space and Materials due: 4/1/2015

Space and Materials due: 5/1/2015

Space and Materials due: 6/1/2015

Space and Materials due: 7/1/2015

Space and Materials due: 8/3/2015

Space and Materials due: 11/2/2015

Whether the U.S. economy continues its slow-growth ways or shifts into a higher gear to give freight haulers, construction fleets, and other trucking operators more business than they can handle, our mission at American Trucker remains the same: give our readers information on everything they need to keep their equipment—new or old—up and running for all kinds of work.

Tire Rack

Tips and information on getting the most out of a trucker’s major investment in tires and wheels.

spotlight on an american trucker

A monthly feature that aims to bring American Trucker’s readership to life by putting names and faces alongside successes.

From equipment and parts to maintenance services and business tactics, we try to cover all the critical bases so single-truck owners and small fleets alike can find success in their businesses, regardless of vehicle application or configuration.

Readers’ Rigs

A chance to show off all that pride and polish for truckers who invest a lot of time and money

We believe with the right information, any trucking business can succeed, and it’s our mission to be the knowledge source for those who rely on trucks large or small to get the job done.

in keeping their trucks looking good.

The American Trucker editorial staff consists of the most respected journalists in the field. Jim Mele editorial director Nationally recognized journalist, author and editor, joined Fleet Owner in 1986 with over a dozen years’ experience covering transportation as a newspaper reporter and magazine staff writer. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

Brian Straight managing editor Joined Fleet Owner in May 2008 after spending nearly 14 years as sports editor and then managing editor of several daily newspapers. He and his staff won more than two dozen major writing and editing awards. Responsible for editing, editorial production functions and deadlines.

Sean Kilcarr editor A feature writer and columnist, Kilcarr has been a trucking journalist for over 20 years. Specializes in lightand medium-duty truck operations and logistics. Winner of multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

Dan Zeis senior art director Has overall responsibility for design of Fleet Owner and all special projects. A talented designer and illustrator, in his 27th year with the publication. Winner of nine national ASBPE Awards for design, as well as international TABBIE for design and Jesse H. Neal Award.

Sean Kilcarr, Editor

David Cullen Professional writer and editor working exclusively as a trucking journalist for over 30 years. With Fleet Owner since 1989, he is a recipient of ASBPE's Stephen Barr Award for feature writing, as well as multiple Jesse H. Neal and ASBPE Awards for editorial excellence.

Wendy Leavitt A trucking industry professional with extensive experience in writing, marketing and public relations, both as a member of the press and with a major truck OEM. Joined Fleet Owner in 1998. Winner of Jesse H. Neal and ASBPE Awards.

Kevin Rohlwing With over 25 years experience in truck-tire technology, maintenance and marketing, authors monthly column on tire-related topics.

Contributing Editors Tim Brady • Bruce Sauer Rick Weber • Charles Wilson

MARKETPLACE LL! O R o t READYckcountry.com

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a vibrant forum y & sellers for buyers The American Trucker Marketplace and AmericanTrucker.com put buyers and sellers together via a vibrant and ever-changing listing of trucks, trailers, parts, and equipment available for sale. The regional advertising options mean that sellers can further pinpoint their offerings to those who are ready to buy now.

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The American Trucker Marketplace, which was started over 30 years ago, is the historical core of the magazine. Our readers rely on this section to help them keep their equipment—and their business—operating at peak efficiency no matter where they are located.

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an unrivaled online resource AmericanTrucker.com delivers the latest articles from the magazine, useful links, plus news and features from sources like Fleet Owner, Refrigerated Transporter, Bulk Transporter and Trailer/Body Builders. This editorial, combined with our vast truck and equipment marketplace, makes AmericanTrucker.com an online resource without rival. When visitors sign up for a My Trucker account, which lets them save searches and access valuable features, we capture their information. We employ this knowledge to ensure the site meets user needs, and we make it available for your marketing efforts so you may target your customers.

We Deliver Unique Content to Attract Your Customers AmericanTrucker.com visitors browse our advertisers’ deep inventories to search for the exact vehicle, equipment or service they need from the sellers they know and trust. Each equipment listing provides multiple avenues of communication, helping connect the buyer with the seller in the manner in which they are most comfortable. AmericanTrucker.com employs SEO best practices to rank highly in Google and other searches, ensuring great visibility and value for your advertising dollar.

e-Newsletter sponsorship NewsWeekly, delivered every Tuesday, provides a recap of the most current and relevant stories, news, and commentary from our award-winning editorial staff. From Sean Kilcarr’s Trucks at Work Blog to breaking news, readers gain the knowledge needed to help them be successful on a daily basis. Marketplace, delivered every Wednesday, showcases the week’s newest and hottest equipment from sellers across the USA. EquipmentWeekly, delivered every Thursday, provides an easy-to-navigate summary of the most significant equipment news hitting the truck market.

SOLUTIONS

Search Engine Marketing & Optimization Drive traffic to your website with our Search Engine Optimization and Pay-Per-Click programs.

Analyze your business needs and develop marketing solutions to reach your goals. ◦◦Research ◦◦Lead Generation ◦◦Lead Nurturing & Scoring ◦◦Website Development ◦◦Social Media eListening ◦◦Search Engine Marketing ◦◦Tradeshow Mobile Apps ◦◦Video

WEBSITES & APPS Inform your customers with websites and tradeshow mobile apps that advance your online marketing goals. AT&T

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We work in partnership with our clients to understand your marketing strategy and use leading technology and best practices to build a site that performs.

LEAD LIFECYCLE

Generate leads and send sales-ready opportunities to your teams as they develop. Our Lead Lifecycle program accelerates leads through the sales funnel by giving prospects the information they need to make a buying decision. All with minimal input from you!

Search Engine Marketing & Optimization

Don’t leave buyers behind. Reach prospects at the moment of relevance. Your position in search engine results, whether paid or natural, will make the difference in whether a prospect buys from you or your competitior. Let’s make sure they find you.

Custom Content

Educate your customers and establish thought leadership. One of the largest challenges facing marketers is producing content that engages. As content experts, we can help you establish authority with credible content that provides valuable information to prospects and customers.

Research

Amp up your marketing strategy with research and audit products designed to give you insight and direction. Our audit and research products are designed to inform on whether your marketing and business strategies are in line with what the marketplace wants. Social Media eListening

eNewsletters

eMedia Centers White Papers

Custom Magazines Trade Research

ONLINE EVENTS

Research

Reach customers virtually while generating leads and providing a unique experience. FleetSeek is our state-of-the-art database subscription service providing “24/7” access to 400,000 North American trucking operations and their decision makers, including name, title, address, phone, e-mail, gross vehicle weight class, equipment type and more. The FleetSeek product line includes: §§ The National Motor Carrier Directory §§ The Private Fleet Directory §§ The Owner-Operator Database §§ The Canadian Fleet Directory

mARKETPLACE / DEALER SALES REPRESENTATIVES:

Display Advertising SALES Representatives: Reggie Lawrence

William J. Doucette

Managing Director, Truck Group ph: 678-957-1414 reggie.lawrence@penton.com (AL, AR, FL, GA, LA, MS, NC, OK, SC, TN, TX)

ph: 603-236-3310 wjduce@gmail.com (CT, DE, PA, MA, MD, ME, NY, NH, NJ, Northern OH, RI, VA, VT, WV, Eastern Canada)

Dan Elm

Dave Haggett

Woody Newell

ph: 612-760-9633 dan.elm@penton.com (AZ, CA, CO, IA, ID, IL, IN, MI, MN, MO, MT, ND, NE, NV, OR, SD, UT, WA, WI, WY)

ph: 847-934-9123 dghaggett@aol.com (IL, IN, KS, KY, IA, MN, MO, ND, NE, Southern OH, SD, WI)

ph: 360-944-6572 swnewell44@gmail.com (AZ, CA, CO, ID, MT, NM, NV, OR, WA, UT, WY, AK, HI, Western Canada)

Richard White* Brand Manager Automotive and Trucking ph: 317-605-6201 richard.white@penton.com

Ellen Rowlett ph: 800-827-7468 fax: 913-514-6544 ellen.rowlett@penton.com (AL, CT, DE, FL, GA, KY, MA, MD, ME, MS, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WV)

*Technical Info Contact

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