Communication Tools for Golf Clubs

COMMUNICATION TOOLS FOR GOLF CLUBS hAve A LooK At our cASe StuDieS AnD executionS for the goLf cLuB ASconA AnD the goLf cLuB LugAno

. Make your website “talk” with PC Caddie . new look and feel for you paper stationary . Compelling presentation for club members and new customers . new picture world of your golf course . Mobile application for members

WEB: DESIGN AND DEVELOPMENT Golf Club Patriziale Ascona

hoMePaGe An easy overview and access to information through quick links and image driven links. The Homepage functions as an information hub giving one-click access to the most relevant information within the website.

CoMPeTiTion Calendar In this specific case the client wanted us to integrate the swissgolfnetwork.ch calendar. As you can see from the golflugano.ch competition calendar page, we made it possible for the secretary to publish tee times and results directly from within PC Caddie with just one click.

Course oVerVieW The course is the hearth of a golf club, this is why we tried to give it a pleasant and clear oversight. The illustration pictures were taken from the official birdie book but there are many possibili ties to show the holes with photografic or video mediated material.

inFoCenTer/WebCaM

PiCTure GallerY

the main element of the infopoint page is a live webcam stream which has been integrated functioning as the header of the page. In order to visualize the whole width of the image the main menu drops down automatically and can be retrieved on request clicking on the white arrow.

Have a look at it on the web, it’s both fun and informative. Furthermore the page talks directly with Meteo Swiss giving the visitor clear and up to date weather condition information.

The particularity of this picture gallery resides in the categorization within the secundary menu. The client wished to present not only prizegiving events but also some videos and historical material. The upload of photografic and video material is completely autonomous and done using our simple content management system.

PAPER STATIONARY & PROMOTIONAL COMMUNICATION Golf Club Patriziale Ascona

The website has been the first challenge during the collaboration with the Golf Club Ascona. After that came the whole redesign of the stationary and the logo.

It was important to give the Club a coherent look & feel capable of leveraging its recognition and reputation among external and internal clients. Furthermore an organized paper stationary document set gives support for everyday work.

Letterhead

Subscription form

Envelope (C5)

Business Cards

Green Fee Badge

With Compliments

SHOOTING Golf Club Patriziale Ascona

Ander Group can coordinate and organize photographic shootings of club facilities, employees and professionals and the golf course itself. At the Golf Club Ascona the focus has been on the link and its marvelous surroundings, but also the club house. The restaurant, the Pro Shop and the conference room have also been shooted for both online usage and printed material.

For a golf club, the main communication tool is the competition calendar. After having defined the graphic corporate guidelines through the stationary development it has been the turn of informative tools such as the competition calendar, the rules book and the statutes.

Competition Calendar

Statutes

OfďŹ cial Rules

Old logo

New logo

WEB DESIGN AND DEVELOPMENT Golf Club Lugano

hoMePaGe The golflugano.ch homepage has been treated with a completely different approach.

Following our suggestions the client decided to give it a strong information driven appeal. The content is king and is responsible for the look and feel of the website.

The Golg Club Lugano wanted their website to become a daily working tool capable of interfacing with the most common Golf Managament Software used in Switzerland’s golf courses: PC Caddie.

CoMPeTiTion Calendar The competition calendar is accessible from almost every page of the website thanks to the upper right quick link box. Through our Content Managament System your PC Caddie will be able to publish Tee Times and results directly on your website in one click. Have a look at the competition’s section of golflugano.ch and you will be amazed by the visualization of the information within lightbox windows.

The user interface has been simplified through lightbox navigatio windows. The user experience is the same and usability becomes a key element of this website. The detailed presentation of the course, the webcam and the picture gallery for competitions open up as overlayed screens focusing the attention on the specific content and can be closed at any time for further navigation.

Course oVerVieW

GallerY

MeTeo & WebCaM

IPHONE WEBAPPLICATION Golf Club Lugano

For the Golf Club Lugano we developed an iPhone application which concentrates on the homepage of its website visualizing the following modules: news, competition calendar, contact form, weather conditions and course overview. Do you want more? We would be pleased to satisfy your request giving you your personalized Club Application!

Course Overview

Weather Conditions

Homepage

iPhone icon

News

Competition Calendar

THE LINK TO PC CADDIE IS JUST ONE CLICK AWAY Golf Club Lugano

Almost every golf in Switzerland works with PC Caddie, this is why we wanted our Content Managament System to “talk” with this software. In collaboration with the PC Caddie Team we enabled the pubblication of Tee Times and Competition Results from within the software. The procedure is very similar to publishing results and tee times on swissgolfnetwork.ch with the difference that data can be managed and filtered within the content managament system and the look & feel adapts to the needs of your website.

PC-CADDIE, COMPETITION LIST

PC CADDIE, COMPETITION DETAIL

PC CADDIE, SWISSGOLFNETWORK.CH EXPORT INTERFACE

PC CADDIE, DATA EXPORT DESTINATION PARAMETERS/SPECS

CONTENT MANAGAMENT SYSTEM, COMPETITION DATA IMPORT CONFIRMATION WINDOW

CMS, COMPETITION LIST

CMS, COMPETITION DETAIL PAGE

WEBSITE, COMPETITION CALENDARS

WEBSITE, COMPETITION RESULTS

WHY WORK WITH ANDER GROUP?

Working with Ander Group means to work with an experienced team of 15 communication professionals who know what golf means, beyond the game itself.

Logo, stationaries, brochures, websites or iPhone Apps, no matter what your needs might be, Ander Group has it all under the same roof. We work all over Switzerland in all four languages, namely German, French, Italian and English. Furthermore we would like to give you a brief profile of the two main personalities involved in golf projects. We think that good communication in the field of Golfing means thorough knowledge that takes its roots in personal and professional experience. This is why our unique selling proposition is the team, or as we love to call it, the Group:

Florian Anderhub (1975) Lic. Sc. Com. Chief Exevutive Officer Raised in Zurich and Ticino, Florian is double mothertongue German and Italian. His talent in interpersonal communication lead him to strenghen his skills at the University of Lugano where he studied communication sciences. After having founded an online communcation agency in Lugano, he moved on to create a full service communication agency with his two partners, with the scope to deliver state of the art solutions with companies throughout Switzerland with international market reach.

Golf has always been an important part in his life because with a start at the early age of six. When time is on his side he tries to cultivate this marvelous passion. During the last two years he has been working more for golfs than on his game which also proves very satisfying, except for his handicap (22).

Giorgio Parisi (1976) Designer SUP Senior Designer Born in Ticino, son of a professional golf instructor (Giuseppe Parisi), Giorgio has always been in contact with the world of golf.

His mother used to work at the ProShop of the Golf Club Lugano and he has been quite good player achieving a handicap of 13.

Discovering his passion for design, he fully dedicated himself to superior studies at the University of Applied Sciences and Arts in Lugano.

Four years in Lausanne in a design agency, focusing primarily on online and offline communications, were the basis for solid experience in webdesign. Returning to Ticino as an independant strenghtened his knowledge in business management and now is proudly part of the Ander Group, managing successfully art and graphic design.

Ander Group SA via Cantonale 2b 6928 Manno Switzerland T. +41 91 966 99 66 F. +41 91 966 93 72 golf@ander-group.com ander-group.com

OTHER REFERENCES

www.hacap.ch

hoCKeY Club aMbri PioTTa

www.fclugano.com

FooTball Club luGano

www.acbellinzona.ch

A FEW BIG SHOTS WE’VE BEEN WORKING FOR IN THE FIELD OF SPORTS:

a.C. bellinZona sa

Ander Group has been the HCAP’s communication partner during 3 years and has completely reorganized and managed on and offline communication of the team.

2008 has been the 100 years celebration for the Football Club Lugano. In that occasion we’ve been asked to produce an advertising, a coordinated look & feel and the website which is fully managed by the client

We gave Bellinzona Calcio a new website which can be kept up to date by the client.

The client also appreciates our hourly support packages for major design and functionality updates.

Ander Group SA via Cantonale 2b 6928 Manno Switzerland T. +41 91 966 99 66 F. +41 91 966 93 72 golf@ander-group.com ander-group.com