ARL 2014 Official Timing Partner

Come See How We Get Through Traffic

Partnership Opportunity – Timing and Scoring

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Expose your business to thousands of brand loyal consumers throughout Atlantic Canada.

Those consumers are competitors, spectators and fans in one of the fastest growing extreme sports in the world; Motorcycle Road Racing.

With today’s technology, product placement and branding are now becoming more effective than traditional advertising avenues.

As a strategic business partner with the Atlantic Roadracing League, running all Regional motorcycle activities in Atlantic Canada, those consumers will be loyal to YOUR brand.

We are currently looking for a partner to join us as the “Official Timing and Scoring Provider” as part of a 3 year advertising program which will see your brand, or your suppliers’ brands marketed at all our timed events, and throughout the facility.

We’re ready to put your name on it!

There are thousands of organizations that have found motorcycle road racing as a perfect way to promote their brand such as Hanes, Beta Tools, Samsung electronics, Milwaukee Tools , Stihl, Dewalt, Diesel Jeans, Fiat, Hewlett Packard, etc.

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Atlantic Canada Regional Events •

Professionally run regional road racing events in Atlantic Canada.

•

Regional Race Schedule consists of 6 Rounds (weekends) of racing for riders and spectators from the Atlantic Region

•

Many sponsorship opportunities for local business.

•

An exciting and marketable venue

•

180 Acres of canvass for your best billboard marketing campaigns

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Spectator Profile

Series Values Speed – Youth – Dynamism – Passion – Technology

• •

Personality • • •

• • •

Vibrant, all action and thrilling sports show Young spirit and youthful attitudes with veteran experience Regional and National sports event, focused on local successes

•

•

65% of spectators are less than 35 years old 75% are male 25% are female 90% will definitely or most probably come back to future events They come to the circuit in an average group of 4 people 77% would tend to choose a brand because they associate it with the series 80% of them know the name of the Title Sponsor 45% have already bought a product because they associate it with teams in the series

Reach • • www.atlanticroadracing.com

Trackside Spectators 15,000 Social Media Insights: 500-1500 people per week

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Partnership Privileges – Official Timing And Scoring Partner •

•

•

•

By partnering with ARL as our official timing and scoring provider you will receive the following for three years: All bikes in all classes will have mandatory Princess Auto (or supplier of your choice) decals which will be strategically placed by our technical inspector(decals to be supplied by sponsor – program managed by ARL) Banners and signage will be placed on the starters bridge as well as the official timing and scoring office during ARL events (Banners provided by Princess Auto)

•

Website advertising at www.atlanticroadracing.com

•

Frequent broadcasts and announcements to identify your organization our timing and scoring partner for three years

•

Listed as partner in all press material

•

Princess Auto advertising script (50 words or less) read over the PA prior to qualifying and racing sessions

•

All corner signage is included in this partnership package.

•

Your branding and signage at all ARL timed events including regional races, as well as high performance riding schools, and test days.

Tent signs will be placed in strategic corners for photography throughout the season. www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Official Timing and Scoring Brought to you By Parts Canada

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Partnership Options

Partnership Type

Single Investment Level

Official Timing And Scoring Provider Three year partnership

$20,000

This amount covers three full years of promotion and advertising at all ARL timed events.

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654

Come See How We Get Through Traffic

Contact Information Andrew Murray Atlantic Roadracing.com Phone

(902) 499-3610

Fax

(902) 482-3654

Email

amurray@atlanticroadracing.com

Website

www.atlanticroadracing.com

www.atlanticroadracing.com

amurray@atlanticroadracing.com

(Phone) 902.499.3610

(Fax) 902.482.3654