ARL 2014 Partnership Opportunity Honda

Exhilarating Partnership Opportunities 2014 Expose your business to thousands of brand loyal consumers throughout Atlantic Canada.

Those consumers are competitors, spectators and fans in one of the fastest growing extreme sports in the world; Motorcycle Road Racing.

With today’s technology, product placement and branding are now becoming more effective than traditional advertising avenues.

In Conjunction with

passion

any powerful or compelling emotion or feeling

captivate

to affect and hold by charm, beauty or excellence

youth

the appearance, freshness, vigor, spirit

something new or different introduced

to cause or feel a sudden intense sensation, excite greatly

rapidity in moving, going, traveling, proceeding, or performing; swiftness; celerity

innovation

thrilling

speed

Atlantic Superbike championship 2014 New Challenges Our History & Our Vision For 2014 As ARL Continues to grow we look back on our last 6 years and determine different more effective ways to cross promote events and determine the best way to represent our sponsors along with providing a venue for riders to better their skills in a safe controlled environment.

For 2014 we are excited about new ventures which will see our off-road cousins join our events to promote and advertise a full scale motorcycle weekend for riders both on road and off road at the same facility.

Also for 2014 we will be bringing back two formal High Performance Riding Academies, one in May and another in August. This will be the first time in 6 years that we have felt the demand has existed to support two academies and we are excited about this turnaround in ridership.

This season our race program will consist of a complete five event series, plus the Canadian Superbike Championship being held July 27. We will also continue our end of season 2 hour endurance race which has increased in popularity over the last number of years.

We are excited about the 2014 Season and we encourage you to join us.

2014 ARL Race Season Round 1

May 17, 18

Round 2

June 14, 15

Round 3

July 19, 20 July 25, 27

Round 4

August 30, 31

Round 5

September 13, 14

Mac & Jack endurance Race

September 27

High Performance Riding Academies May 10-11 August 9-10

2014 ARL Track Day Schedule Friday Test

May 9

Track Day

May 16

Track Day

June 13

Track Day

July 18

CSBK Track Day

July 24

Track Day

August 8

Track Day

August 29

Track Day

September 12

ARL would like to offer you the opportunity to be part of the Atlantic Superbike Championship for 2014

2012 2012 2012 2011 2010 2010 2010 2009

CEV Buckler Moto 2 participant in Valencia Spain Test piloted an electric motorcycle for Amarok.

Completed all 3 phases of the FAST Riding School at Shannonville Motorsport Park Factory representative at motorcycle trade shows Amateur Rookie of the Year at Atlantic Motorsport Park.

Winning every regional race and winning of the CBR 125 Regional Championship.

Assisted with the Honda Canada booth at the Moncton Bike Show Completed the Ed Sorbo, Parts Canada CBR 125 race school

Notable Experiences

Open Up A Whole NEW World of Ways To Advertise Your Brand

Corporate Race Series Sponsor:

The Atlantic Roadracing League is always looking for organizations that would like to gain the most advertising value from our events.

The Race Series Sponsor would allow us to brand the entire series in your name. For example “The XYZ Atlantic Superbike Championship”

Corporate Riding Academy Sponsor:

$15,000

This support coupled with local dealer support has been one of the most valuable sponsorship options. Along with several advertising concepts used in your name all riders who take part in this event receive the coveted T-Shirt which they wear with pride.

Corporate race Class Sponsor:

$3,000

When sponsoring an ARL race class all awards will be branded with your logo, Your decals will be mandatory on all machines taking part in the class, Banners, signage throughout the facility, Website advertising, and frequent announcements throughout the weekend

$1,500 - $3,000

Some Specifics – Corporate Riding Academy Sponsor

When sponsoring the 2014 High Performance Riding Academies as part of the Atlantic Roadracing League 2014 season you will receive the following:  All printed media will be branded with your logo.  Banners and signage will be placed throughout the facility during ARL events  Tent signs will be placed in strategic corners for photography throughout the season.  Website advertising at www.atlanticroadracing.com  Frequent broadcasts and announcements to identify your organization as a rider development sponsor during ARL Race Events  Listed as rider development sponsor in related press material  Your organizations advertising script (50 words or less) read over the PA during these events

High Performance Riding Academy An exercise in cross promotion of rider safety and racing events.

Providing riders a place to increase their skills will produce better, safer riders and will also builds the spectator base for Regional and National Road Racing at Atlantic Canada Offering advanced skills and training to track day riders, street riders, and racers that will assure they can enjoy the capabilities of today’s modern sport bikes in a safe environment

High Performance Riding School

Individualized Training

Rider Safety Group Riding Academy

Track Days

Demographics

Social Media

800-2500 people per week Track side Spectators

15,000+ Spectator Profile 65% of spectators are less than 35 years old 75% are male 25% are female 90% will definitely or most probably come back to future events They come to the circuit in an average group of 4 people 77% would tend to choose a brand because they associate it with the series 80% of them know the name of the Title Sponsor 45% have already bought a product because they associate it with teams in the series

Professionally run regional road racing events in Atlantic Canada.

Regional Race Schedule consists of 6 Rounds (weekends) of racing for riders and spectators from the Atlantic Region Many sponsorship opportunities for local business.

An exciting and marketable venue 180 Acres of canvass for your best billboard marketing campaigns

As a strategic business partner with the Atlantic Roadracing League, running all Regional Motorcycle activities in Atlantic Canada, those consumers will be loyal to YOUR brand.

Whether you wish to focus on specific classes of racing, a specific event such as the Atlantic stop in the Canadian Superbike Championship, or non-race events such as track days and high performance riding academies we have a program to fit your needs.

We’re ready to put your name on it!

We pride ourselves in brand awareness, presentation and corporate image and of course those of our associated sponsors and partners. Whether you’re a company looking to maximize exposure at one of the fastest outdoor sporting events in North America or maybe just want to sample the atmosphere in a corporate environment, we can provide a number of packages to suit all requirements

We would be delighted to discuss any requirements or questions you may have

Get In Touch Andrew Murray President Phone: (902) 499-3610 Email: amurray@atlanticroadracing.com