Atlantic Roadracing League Media Package 2014 Captivating stories of athletes, both young and old, who train and compete, sometimes through insurmountable odds, to achieve greatness. Athletes competing at the only motorsports facility east of Montreal, while pursuing goals of reaching a National Championship and some going on to compete at International levels of this exhilarating sport. Where local athletes become heroes.
passion
any powerful or compelling emotion or feeling
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to affect and hold by charm, beauty or excellence
youth
the appearance, freshness, vigor, spirit
something new or different introduced
to cause or feel a sudden intense sensation, excite greatly
rapidity in moving, going, traveling, proceeding, or performing; swiftness; celerity
innovation
thrilling
speed
Atlantic Superbike championship 2014 New Challenges Our History & Our Vision For 2014 As ARL Continues to grow we look back on our last 6 years and determine different more effective ways to cross promote events and determine the best way to represent our sponsors along with providing a venue for riders to better their skills in a safe controlled environment. For 2014 we are excited about new ventures which will see our off-road cousins join our events to promote and advertise a full scale motorcycle weekend for riders both on road and off road at the same facility. Also for 2014 we will be bringing back two formal High Performance Riding Academies, one in May and another in August. This will be the first time in 6 years that we have felt the demand has existed to support two academies and we are excited about this turnaround in ridership. This season our race program will consist of a complete five event series, plus the Canadian Superbike Championship being held July 27. We will also continue our end of season 2 hour endurance race which has increased in popularity over the last number of years. We are excited about the 2014 Season and we
2014 ARL Race Season Round 1
May 17, 18
Round 2
June 14, 15
Round 3
July 19, 20 July 25 - 27
Round 4
August 30, 31
Round 5
September 13, 14
Mac & Jack Endurance Race
September 27
High Performance Riding Academies May 10-11
August 9-10
2014 ARL Track Day Schedule Friday Test
May 9
Track Day
May 16
Track Day
June 13
Track Day
July 18
CSBK Track Day
July 24
Track Day
August 8
Track Day
August 29
Track Day
September 12
Notable Experiences
15 year old Lightweight Supersport competitor moves up the ranks to compete in the National CBR 250 Challenge for 2014. 55 students complete ARL High Performance Riding Academy, the results are safer, more capable riders on the street.
Young ARL pro rookie goes on to compete at the top ranks of the National Championship and gets an opportunity to compete at the Spanish Moto2 2012 CEV Buckler Moto Valenciaafter Spainrace series’ in the world. Championship, one2ofparticipant the mostinsought
2012 Test piloted an electric motorcycle for Amarok. 2012 Completed all 3 phases of the FAST Riding School at Shannonville Motorsport Park 2011 Factory representative at motorcycle trade shows ARL Amateur veteran,Rookie a 61 year racer bettersMotorsport the trackPark. record on a Suzuki SV650 2010 of theold Year at Atlantic 2010 Winning everyrace. regional race and winning of the CBR 125 Regional Championship. during Thunder 2010 Assisted with the Honda Canada booth at the Moncton Bike Show 2009 Completed the Ed Sorbo, Parts Canada CBR 125 race school
Notable Experiences
Come See How We Get Through Traffic
Typical Rider Sponsorship Opportunities Title Sponsor: This package centers exclusively around the sponsor company name being presented as part of the overall team. This includes race trucks, a prominent area on all race machines; all pit area equipment including awnings, all merchandise, as well as a product display area.
Tier 2 Sponsor:
A prominent area on race motorcycles, official team clothing, team sponsor boards within the pit area including the race awning of the race truck. Team website with a link to your own company website, brand logo on team rider merchandise – posters,
Tier 3 Sponsor:
Your brands on: the lower area of all race motorcycles, the team sponsor boards within the pit garage are, team website with a link to your own company website, brand logo on team rider merchandise – posters.
Team Assets
• Pit Lane Canopy • VIP Paddock Hospitality Motorcycles • Mentioned in all podium and Custom Riders Leathers media interviews Riders’ Helmet • Merchandising rights Custom Team Uniforms • website Paddock Signage Product and Marketing Collateral on Display • Track-side signage opportunities • Motorcycle Trade Show Presence Sampling and Couponing Opportunities Transport and Support Vehicle Advertising
(Presented in your organization’s image)
• • • • • • •
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Promotional Events
Full use of team and motorcycles for any events for your promotions / presentations / exhibitions.
Promotional Materials
Access to use team name and imaging in any promotional material produced by your organization.
The Ultimate Product Placement
Demographics
Social Media
800-2500 people per week Track side Spectators
15,000+ Spectator Profile 65% of spectators are less than 35 years old. 75% are male - 25% are female. 90% will definitely or most probably come back to future events. They come to the circuit in an average group of 4 people. 77% would tend to choose a brand because they associate it with the series. 80% of them know the name of the Title Sponsor. 45% have already bought a product because they associate it with teams in the series.
Race Events
Professionally run regional road racing events in Atlantic Canada. Regional Race Schedule consists of 6 Rounds (weekends) of racing for riders and spectators from the Atlantic Region. Many sponsorship opportunities for local business. An exciting and marketable venue of 180 Acres of canvass for your best billboard marketing campaigns.
Find Your Limits On The Track Not The Street Track Days Encouraging sport bike riders to “Take To The Track”. Modern Sport bikes are fun and powerful but the street is no place to test the limits. Track Day riders are free to ride in a controlled, safe environment.
High Performance Riding Academies Offering advanced skills and training to track day riders, street riders, and racers that will assure they can enjoy the capabilities of today’s modern sport bikes in a safe environment. High Performance Riding School
Individualized Training
Rider Safety Group Riding Academy
Track Days
Types of Machinery You’ll See Superbike is the top class for pro and amateur riders featuring highly modified, 1000cc production based motorcycles in some cases running as much as 190+ HP on machines weighing approximately 380 lbs, typically utilizing slick tires for best traction. The highly competitive Sportbike class is built around the 600cc motorcycles found at any dealership. They compete with DOT legal tires, and run approximately 115 HP. Lightweight Supersport designed as a low cost alternative for racers and a way for young riders to gain the skills needed to compete at higher levels, this class has become one of the most exciting to watch with some of the best races of the year. Machines consist of 250cc and 125cc bikes with little horsepower but amazing cornering ability. Period 4 - Sportsman I and II are classes designed for older machinery including some of the original Honda Hurricanes, Ninjas etc. This class is another cost effective way for riders to get into the sport. Thunder machines are motorcycles which consist of two cylinders only and typically have a deep rumble to their exhaust. This class has seen some great racing among Ducati, Suzuki, and even Harley Davidson.
Let’s Work Together To Tell The Story
We pride ourselves in brand awareness, presentation and corporate image and of course those of our associated sponsors and partners. Whether you’re a company looking to maximize exposure at one of the fastest outdoor sporting events in North America or maybe just want to sample the atmosphere in an exciting race environment, we can provide a number of packages to suit all requirements.
We would be delighted to discuss any requirements or questions you may have.
Get In Touch Andrew Murray President Phone: (902) 499-3610 Email: amurray@atlanticroadracing.com