Jacob Shaw-O'Leary Marketing Deck 2015

Jacob Shaw-O’Leary

2015 EXHILARATING PARTNERSHIP OPPORTUNITIES Jacob Shaw-O’Leary and O’Leary Brothers Racing (OBR) would like to offer you the opportunity to be part of a professional championship winning race team in 2015 as he competes on the world stage as part of the European Junior Cup!

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2014 CANADIAN NATIONAL CHAMPION 2015 NEW CHALLENGES

OUR HISTORY & OUR VISION FOR 2015

Since 2009 OBR has been building a racing program to provide young talented riders the team and infrastructure to progress through the ranks of motorcycle road racing.

OBR currently holds the 2015 Canadian National Championship title in the Honda CBR250R class. Along with a long history competing in the top of the field in Supersport and Superbike classes throughout Canada. This progression has resulted in an Atlantic Superbike Championship Title, Pro Rookie of the Year, and a spot to compete at the highest level of racing in the Spanish Championship in 2012.

Now the team continues to build on its foundation to take a young rider to the world championship level and the next step is to compete in the 2015 European Junior Cup, which runs alongside the World Superbike Championship series. This will be the next step for Jacob Shaw-O’Leary to make an impact on the sport and help our partners get recognized for their support.

Jacob Shaw-O’Leary is finalizing details of his 2015 race season but is eager to begin his role as spokesperson for the great organizations and products that will be supporting him this year. Jacob has a clear social media plan for his sponsors which will obtain great visibility throughout the season as he posts every week with updates including product placement, testing, and sponsor support messages.

OUR 2015 SCHEDULE

Calafat, Spain

April 6,7

Motorland Aragon, Spain

April 12

Assen, Netherlands

April 19

Imola, Italy

May 10

Donington Park, Great Britain

May 24

Algarve, Portugal

June 7

Misano, Italy

June 21

Jerez, Spain

September 20

Magny-Cours, France TBC

October 4 TBD

2015 EUROPEAN JUNIOR CUP

TITLE SPONSOR:

ADVERTISING VALUE: $25,000+

TIER 2 SPONSOR:

ADVERTISING VALUE: $15,000+

TIER 3 SPONSOR:

ADVERTISING VALUE: $5,000+

• This package centers exclusively around the sponsor company name being presented as part of the overall team, a prominent area on all race machines and travel equipment; all pit area equipment including awnings, all merchandise, product display area, and full page advertising in Canada’s leading motorcycling magazine - Inside Motorcycles

A prominent area on race motorcycles, official team clothing, and team sponsor boards within the pit area including the race awning of the race truck. Team website with a link to your own company website, brand logo on team rider merchandise – posters, handouts, etc.

Your brands on the lower area of all race motorcycles, the team sponsor boards within the pit garage area, team website with a link to your own company website, brand logo on team rider merchandise – posters, handouts, etc.

TEAM ASSETS USED FOR SPONSORSHIP ADVERTISING Motorcycles Custom Riders Leathers Riders’ Helmet Custom Team Uniforms Paddock Signage Product and Marketing Collateral on Display Sampling and Couponing Opportunities • Transport and Support Vehicle Advertising

• • • • • • •

PROMOTIONAL EVENTS

• Pit Lane Canopy • VIP Paddock Hospitality • Mentioned in all podium and media interviews • Merchandising rights • Weekly Social Media Mentions • Track-side signage • Atlantic Canada Motorcycle Trade Show Presence

Full use of team and motorcycles for any events for your promotions/presentations/exhibitions.

PROMOTIONAL MATERIAL Access to use team name and imaging in any promotional material produced by your organization

THE ULTIMATE PRODUCT PLACEMENT

DEMOGRAPHICS SPECTATOR PROFILE 77% would tend to choose a brand because of its association with world championship Motorcycle Racing

They come to the circuit in an average group of

80% of them know the name of the Title Sponsor

4 People

84% of fans are over 30 years old

74% of the average fans are male

70% of fans own 2 or more vehicles 61% of fans have a university degree

FIM WORLD SUPERBIKE CHAMPIONSHIP SERIES Brand Passions: One key aspect of the FIM Superbike World Championship is the brand recognition, and brand loyalty that it inspires. Organizations associated with teams running with us in the European Jr Cup get all the benefits of appearing alongside one of the largest motorsorts series’ in the world.

SOCIAL MEDIA: SCOPE OF THE SERIES 30 Million World Superbike Fans in digital media channels The European Jr. Cup is an exciting component of this series where fans can see young up and coming riders compete in thrilling races throughout the season.

ON-SITE EVENTS The SBK Paddock Show is a totally unique concept in high-level motorsport It gives fans unrivalled access to the heart of the action for the whole weekend. It is here that fans can really experience the charged atmosphere of a top-level sporting event.

400,000+ On site spectators throughout the season Utilizing these World Championship caliber events companies such as yours can make contact with a target audience for eventual communication activities and promotional initiatives. This environment is a welcoming, energizing atmosphere, the setting for exceptional entertainment and an exciting platform from which a wide range of activities can be offered: • Product exhibition; • Sampling; • Autograph signing; • Direct sales

We are going into the 2015 season as we continue our progression to race and compete at the highest level in the world. We feel strongly that racing in the European Junior Cup is the best way to promote our riders and our partners. We want your company to be part of our future success. Numerous articles in the press, along with our extensive social media initiatives we are looking forward to promoting our sponsors at a level they have not yet tapped into.

We pride ourselves in brand awareness, presentation and corporate image and of course those of our associated sponsors and partners. For 2015 we will be utilizing some of the best prepared machinery in conjunction with professionally prepared Honda race prepared motorcycles, together with Jacob’s young talent will be able to compete at the highest level of the series.

Whether you’re a company looking to maximize exposure at one of the fastest outdoor sporting events in the world or maybe just want to sample the atmosphere in a corporate environment, we can provide a number of packages to suit all requirements We would be delighted to discuss any requirements or questions you may have.

CONTACT US JEFF O’LEARY Team Owner Phone: (902) 790-0508 Email: obr10@hotmail.com

Jacob Shaw-O’Leary