Austin 2014 Sponsorship Opportunity QMMF

Strategic Partnerships at 200 MPH Race team sponsorship Proposal

Pilot / Spokesperson: Austin Shaw-O’Leary

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Expose your business to millions of brand loyal consumers throughout North America. Those consumers are competitors, spectators and fans in one of the fastest growing extreme sports in the world; Motorcycle Road Racing.

With today’s technology, product placement and branding are now becoming more effective than traditional advertising avenues.

There are thousands of organizations that have found motorcycle road racing as a perfect way to promote their brand such as Samsung electronics, JHK Shirts, Gas Jeans, Diesel Jeans, Fiat, Hewlett Packard, etc. Now we would like an opportunity to utilize our team to bring more awareness to the Losail circuit and the beautiful country of Qatar.

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

QATAR Superbike Championship (QSBK) Seven Race Rounds for 2014 October 4-5 November 21-22 February 14-15 March 20-21 May 9-10 May 23-24 June 6-7

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

AMA Pro Road Racing Championship National Tour Visits seven Locations

www.viciouscycle.ca

amurray@viciouscycle.ca

Daytona

March 15-16

Road America - Elkhart Lake:

May 31-June 1

Barber Motorsports Park:

June 21-22

Mid-Ohio Sports Car Course:

July 12-13

Miller Motorsports Park:

August 2-3

New Jersey Motorsport Park:

September 13-14

Mazda Raceway Laguna Seca:

TBD

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

AMA Pro Racing Details - Supersport GEICO Motorcycle AMA Pro Road Racing is the premier motorcycle road racing series in North America and is universally regarded as one of the most competitive road racing organizations in the world. The 2013 schedule includes rounds on many of the country’s finest road courses.

The Series is comprised of four production-based classes: AMA Pro National Guard SuperBike, AMA Pro GoPro Daytona SportBike, AMA Pro Motorcycle-Superstore.com SuperSport and the AMA Pro Vance & Hines Harley-Davidson Series. The performance characteristics of the motorcycles raced in each division are configured with the intent of providing platforms for riders to compete and hone their skills as they climb the ladder to the premier AMA Pro National Guard SuperBike division.

www.viciouscycle.ca

amurray@viciouscycle.ca

SuperSport Class AMA Pro Motorcycle-Superstore.com SuperSport is GEICO Motorcycle AMA Pro Road Racing’s showcase of North America’s future motorcycle racing stars today and the class often puts on some of the most exciting racing action at each event. This proving ground class is designed for up-and-coming riders to compete on sport bikes that are only minimally modified from what can be found at a Suzuki, Yamaha, Kawasaki, Honda or other motorcycle brands.

We wish to participate in both AMA Pro Racing Series AND the Qatar Superbike Championship

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

AMA Pro Racing Demographic and Values Series Values Speed – Youth – Dynamism – Passion - Technology -Innovation Personality • • •

Vibrant, all action and thrilling sports show Young spirit and youthful attitudes with veteran experience Global sports event, focused on local successes

Television $35,000,000+ in total sponsorship exposure Internet And Print Media $2,650,800+ in total series exposure 12.9 Billion+ page view 700 Million+ unique visitors AMAProRacing.com 4.8 Million+ page views on www.amaproracing.com 1.7 Million+ unique visitors

$2,054,905 in ad-value (internet, print media, web articles, and social media)

13,000+ viewer hours on AMA Pro Road Racing Live Streaming 364,000+ race replays viewed on AMA Pro Live’s online DVR with an average duration of 1 hour

www.viciouscycle.ca

Total Year-End Values

amurray@viciouscycle.ca

$34,586,500 in television broadcast exposure time

Total Value $36,641,405 (Phone) +1 902.499.3610

(Fax) +1 902.482.3654

AMA Pro Road Racing social media AMA Pro Road Racing Social Media 54,000+ Facebook Fans – 95% increase

16,700+ Twitter Fans – 46% increase .

4,100+ Instagram Fans – 215% increase

1.6 Million+ views on AMA Pro Racing YouTube channel – 83% increase

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Austin Shaw-O’Leary 2012 CEV Buckler Moto2 participant in Valencia Spain (FOGI Racing) 2013 Atlantic Superbike Champion / Atlantic Sportbike Champion / Rookie of the Year 2013 Canadian Superbike Championship 4th place overall in Pro Sportbike 2012 Regional Sportbike and Superbike Atlantic Canada Amateur Champion 2012 7th place finisher Amateur Superbike 2012 4th place finisher Sportbike Canadian Superbike Championship 2011 Regional CBR 125 Champion 2011 2nd place finisher Parts Canada CBR 125 Championship 2011 3rd Regional Thunder finisher (SV 650) 2010 Regional CBR 125 Champion 2010 11th place finisher in the Parts Canada CBR 125 Championship.

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Notable Experiences 2012

CEV Buckler Moto 2 participant in Valencia Spain

2012

Test piloted an electric motorcycle for Amarok.

2012

Completed all 3 phases of the FAST Riding School at Shannonville Motorsport Park

2011

Assisted with the Atlantic Roadracing League booth at the Moncton Motorcycle Show.

2010

Amateur Rookie of the Year at Atlantic Motorsport Park.

2010

Winning every regional race and winning of the CBR 125 Regional Championship.

2010

Assisted with the Honda Canada booth at the Moncton Bike Show

2009

Completed the Ed Sorbo, Parts Canada CBR 125 race school

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

The Ultimate Product Placement Brand Exposure Examples Bike – Brand the bike for the sponsor, overall look of bike Rider – Brand the rider helmet and leathers for the sponsor Team – Brand team uniforms and apparel for the sponsor Transporter – brand the truck, and trailer with vinyl wrap of sponsor logo and design Appearances – meet and greet sessions with rider and team Hospitality – Allow sponsors and VIPs full access to team during events providing a complete world championship experience

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Team transporter Branding example

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Team Machinery Branding International Marketing Advantage Giving QMMF and Qatar this exposure to the North American market in association with a great spokesperson in Austin Shaw-O’Leary will allow the team to promote the joint rider training program in Losail during the off season. Our program will build the QMMF brand, and will bring championship contenders to the Qatar Superbike Championship. We can also utilize this branding program to build excitement for any of your subsequent partnerships which you feel would benefit from exposure in North America.

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Sponsorship Opportunities – Title Sponsor Investment Level $100,000 USD As the title sponsor, your organization is entitled to customize the team’s image to align with your marketing strategy Team Assets (Presented in your organization’s image) • Motorcycles (90% of space)

• • • • • • •

Custom Riders Leathers Riders’ Helmet Custom Team Uniforms Paddock Signage Product and Marketing Collateral on Display Sampling and Couponing Opportunities Transport and Support Vehicle Advertising

• • • • • • •

Pit Lane Canopy VIP Paddock Hospitality Mentioned in all podium and media interviews Merchandising rights Custom website Track-side signage opportunities Motorcycle Trade Show Presence

Promotional Events Full use of team and motorcycles for any events for your promotions/presentations/exhibitions.

Promotional Materials Access to use team name and imaging in any promotional material produced by your organization Additional Benefits 5 Weekend passes per round with full paddock access

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Sponsorship Opportunities – Presenting Sponsor Investment Level $75,000 USD As the Presenting Sponsor, your organization acquires exclusive rights to this prominent tier of the team and is entitled to premium recognition.

Team Presenting O’Leary Brothers Racing Team Presented by “QMMF” Team Assets (Presented in your organization’s image)

• • • • • • •

Motorcycles Featured on Riders Leathers Featured on Team Uniforms Paddock Signage Product and Marketing Collateral on Display Sampling and Couponing Opportunities Transport and Support Vehicle Advertising www.viciouscycle.ca

amurray@viciouscycle.ca

• • •

Paddock Hospitality Featured website Motorcycle Trade Show Presence

Promotional Events Full use to team and motorcycles for three events for your promotions/presentations/exhibitions. Additional opportunities can be discussed.

Promotional Materials Access to use team name and imaging in any promotional material produced by your organization Additional Benefits 5 Weekend passes per round with full paddock access

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Sponsorship Opportunities – Associate Sponsor Investment Level $50,000 USD As an Associate Sponsor you secure superb exposure through company branding on all team’s assets at each event

Promotional Events Opportunities to use the team and motorcycles for one event for your promotions/presentations/exhibitions can be discussed

Team Assets (Up to 25% of the teams branding space)

Promotional Materials Access to use team name and imaging in any promotional material produced by your organization

• • • • • • • • • •

Motorcycles Featured on Riders Leathers Featured on Team Uniforms Paddock Signage Product and Marketing Collateral on Display Sampling and Couponing Opportunities Transport and Support Vehicle Advertising Paddock Hospitality Featured website Motorcycle Trade Show Presence www.viciouscycle.ca

amurray@viciouscycle.ca

Additional Benefits 4 Weekend passes per round with full paddock access

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Sponsorship Opportunities – Product/Service Sponsor Investment Level $25,000 USD As a Named Official Product / Service Sponsor, your organization will benefit from technical feedback and superb brand promotion as well as an opportunity to connect with business leaders and consumers by showcasing what you do best.

Team Assets (Up to 10% of the teams branding space)

• • • • • • •

Motorcycles Featured on Riders Leathers Featured on Team Uniforms Paddock Signage Product and Marketing Collateral on Display Sampling and Couponing Opportunities Transport and Support Vehicle Advertising www.viciouscycle.ca

amurray@viciouscycle.ca

• • •

Paddock Hospitality Featured on AustinShawO’Leary.com website Motorcycle Trade Show Presence

Promotional Events Opportunities to use the team and motorcycles for one event for your promotions/presentations/exhibitions can be discussed Promotional Materials Limited access to use team name and imaging in any promotional material produced by your organization Additional Benefits 2 Weekend passes per round with full paddock access

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

There are hundreds of sponsorship opportunities available throughout the 2014 season with no competing brands on our team.

Austin will be happy to work with all business partners for final approval on marketing media Sponsors will provide Wood GP Promotional Tools all necessary corporate banners, decals, etc which will be used as part of their sponsorship program, unless otherwise included.

Don’t see a plan that fits your budget? Contact us and we can design a custom marketing initiative to fit your needs.

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654

Contact Information

Andrew Murray Manager – Austin Shaw-O’Leary Address

60 Surrey Way Dartmouth, NS, B2W 6R7 Canada

Phone

+1 (902) 499-3610

Email

amurray@viciouscycle.ca

Website

www.viciouscycle.ca www.austinshawoleary.com

.

www.viciouscycle.ca

amurray@viciouscycle.ca

(Phone) +1 902.499.3610

(Fax) +1 902.482.3654