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INTRO Dear Teezily Community, Wow... I am very excited to finally reveal what and, above all, who is «behind the scenes» of your campaigns! It’s a great honor to introduce to you my department: Production & Operations. We are the little “elves” who take care of your sales and turn your ideas into printed fabric. But there’s a lot more that we do in between! For example, we are in contact with suppliers and partners who come from all corners of the world, we begin the day on the phone with Australia and end it sending emails to the United States. However, if you are under the impression that our days are always the same... you are wrong! Our work is anything but routine since, as you already know, your needs are at the foundation of every new tool and feature designed by Teezily. The A to Z of what we do is: the sales team has some requests, the software developers carry them out, we coordinate the operations and then adapt the entire supply chain, printing, and distribution process to the new updates. You might not see us but we are the department with the gift of ubiquity! :) And, as you will read in the “Latest Updates” section, this month we have been pretty busy! What else can I tell you? I have been part of the Teezily family for a year and a half, and the atmosphere in our Parisian office is definitely exciting. We continue to grow, increase our aspirations, and refine our objectives. We are a young and international company that fully believes in the power of team-building. Surely, our team is constantly under pressure to satisfy your needs... but that doesn’t scare me, challenges are my cup of tea! I hope you enjoy the first edition of the 2017 Post. Keep on teezilin’!
Paz Partnership Manager
N°
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Ziler of the Month: Pierre We often show you, in the Teezily Post and our blogs, the stories of some of our biggest Sellers, people that have actually built an “empire” through our platform and expanded their business worldwide. We love mentioning and sharing these inspiring stories because we really believe that ANYONE can become a big seller (with a good dose of motivation, mixed with social media marketing skills and the ability to learn from your own mistakes). However, we are really impressed by the number of people who just started launching their creations and have already reached outstanding outcomes. This is why in this edition we are introducing you to a “newbie”, Pierre from France. He barely started 4 months ago and he is already a rising star in the business. Check out the following interview and discover his inspiring story, future goals, and his long-term objectives !
business with Teezily? Hello ! How did you start your
I found out about Teezily in 2015 when I saw a sponsored ad on FB. I launched my campaign a few months later and it went pretty smoothly, it was the perfect start. The problem, however, was that the campaigns that followed were not as successful. My business didn’t really take off until September/October 2016, when I discovered the FB group "Teezily university".
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What are some of the main challenges you have experienced while trying to develop your business?
At first, the hardest part was learning how to use Facebook’s marketing tools correctly (which, as you already know, is the heart of this business). I don’t think I would have succeeded without help from the members of the Teezily group, they motivated me and gave me a real “boost”. since I don’t create the designs myself, another challenge was finding good designers, and the correct social media strategy to promote my creations. But once again, the Teezily Seller Support helped me define my marketing strategies and goals, making things much easier for me. How do you organize your work every day?
I have a full time job so I launch my campaigns when I’m done with my “ordinary job”, which is pretty great because I can easily organize my time and set up my daily goals. I usually launch my new creations in the morning and analyze my results and data in the evening, around 11 PM.
How do you keep your ideas fresh for your market?
I check the different social media platforms every day. I must admit that nowadays it is very easy to find good ideas and inspiration, all you have to do is look on Facebook, Instagram, Printerest and so on. I also use more specialized tools such as Teegraps.
In your opinion, which are the best countries to target ?
For the moment I am mainly active in France and Germany, but the US represents a big opportunity in terms of sales. There is also a lot of competition in France so I think we must distinguish ourselves by being original: my objective is to build my own brand identity and then start expanding my business overseas. What is your next move?
My priorities with TZ are to develop several niches and maintain a good sales rate. The year 2017 is going to be decisive for me, and if the sales continue to grow I may consider leaving my job and starting a full-time business with Teezily !
What do you think about the future of online t-shirt marketing?
I genuinely believe that this is a revolutionary business. Just think about how I overcame the traditional barriers of the e-commerce sector. The platform is accessible to everyone from anywhere in the world; Teezily offers the easiest way to develop your brand. I think this kind of business will develop beyond t-shirts. Do you have any requests or suggestions for our team?
Well, I personally believe that having a basket would really improve the buyer’s experience. And also to have fastest delivery times... less than 7 days! But I would like to emphasize that the TZ team is great, you will not be able to find anyone like them in any other platform !
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UPDATES Features & Tools
The last semester of 2016 was marked by a big revolutionary change : the launch of the marketplace. However, that was just the beginning and we can assure we have very exciting projects in progress— no spoilers allowed. We are working day&night to improve our service and to help you launch a sustainable business and build brand awareness. Check it out, here are the major updates of these first months of 2017.
Order management > Ability to modify and cancel orders: As long as the campaigns are still in progress, customers may edit their orders (change their shipping address or cancel it completely) by entering their order number on https://www.teezily.com/tracking > Organize your campaign orders: Campaigns can be arranged manually to fit your display order. Go to your dashboard, click on menu > Store > Update. Drag the campaign selected and adjust its position among all active campaigns. Save and refresh your store page! > Failed orders: Furthermore, your customers will receive an automatic email when they attempt to place an order and the payment fails, among other things. We are convinced that this new release will help boost your sales.
Express Shipping + Tracking… Finally in Europe as well! In case you hadn’t noticed, we have good news for your European customers! We propose Express Shipping completed with Tracking numbers: customers will be able to monitor their packages directly on our homepage.
TEEZILY POST - FEBRUARY / MARCH
Brand new “Message Buyers” feature We just launched our new “message clients” tool. To access it you simply click on “message” in the menu on the left side of your dashboard. The revolutionary news? You can also create “groups”, gather clients according to niches... Did you launch a new campaign for dog lovers? Targeting your audience has never been easier: all you need to do is send a message to announce your sale to the “Dog Lovers” group. Did you create a brand new design for engineers? Let your “Engineers” group know and boost your sales!
Last but not Least… > An improved customer experience, since your clients are now able to choose between 30 different combinations of models and colors. > Customers can also preview their custom designs in the "tracking order" option. You can suggest they click on the "OK" button to modify the design. > A tutorial to create a DNS store? Yes, we have it! Prepare your domain name and synchronize it with our platform. Follow these steps: https://goo.gl/gTsOvL > Last but not least… We released our API to allow you to upload massively designs on Teezily! Check out the doc here: https://www.teezily.com/apidocs And guess who’s back in the game? A super mock-up for the sport grey sweater! This is great news because this color is the perfect nuance for both women and men, and definitely one of the best selling styles for this winter-spring season.
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Going Places with Teezily Exploring the culturally unchartered! 20 Questions + 19 Countries + 1 Backpack = A million stories If someone were to enter the Teezily office for the first time, the one thing that would immediately strike them as remarkable (apart from the magnificent view of the Eiffel, of course) would be the different accents floating in the air. With people from over 15 nationalities working together every day and with our customized products being shipped to 180 countries, we surely take cultural heterogeneity to another level! So, when we came across this off-beat project, it seemed like a hand-in-glove kind of a fit. Cyril Bruyelle, a travel enthusiast with a soft spot for all things digital decided to baptize his brainchild as “20 Questions to the World” which consists of taking the American game “20 questions” a step further and playing with 500 people from 4 different continents, so as to make this social experiment rich and relevant. The idea is to highlight the cultural and ethnic eccentricities that define our individual identities, that as inhabitants of the Water planet, we are all made up of similar atoms and molecules, and therefore, express our feelings and emotions in the same way. Through this initiative, we aim to do our bit to try and appease the ideological crisis that is currently ravaging our world by using social media (Facebook, Instagram, and LinkedIn) as our platform to diffuse positive content and by providing people with an insight into a world completely antipodal to theirs and thereby showing that our differences are something that need to be treasured and not feared. Moreover, this World Tour could also help in collecting
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valuable market data that could be used by sellers wanting to expand their business to a particular country as our globetrotter is not just a regular traveler but one with a purpose! He is an expert on Social Business and will be meeting with local entrepreneurs willing to share their wisdom and experiences pertinent to the geographical niche in question. But fret not, it’s not all work and no play! Cyril will be challenged every month to perform an exciting and adventurous task by our online community. For example, we could ask him to eat the spiciest food in India or to dance Flamenco on the streets of Spain! He will have to complete the given task and send us pictures as proof. There’s more! By suggesting these challenges, our Zilers stand a chance to win a T-shirt from the TeezilyX20QuestionsToTheWorld Collection. You can have a look at all the cool T-shirts from this Collection by following Cyril’s journey on Facebook, Instagram and our blogs as he sends us pictures of him wearing these T-shirts at exotic locations and keeps us updated on his journey. Come, be a part of an international adventure like no other!
niche travelers ? And what about targeting the
Business consulting firm Timetric has published a top 10 of world's biggest travelers, and found out that northern Europeans are in the top five (you might check the "Country Tips" article of the month ! ) 1. Finland 2. United States 3. Sweden 4. Denmark 5. Norway 6 . Hong Kong 7. New Zealand 8. Canada 9. Australia 10. France
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The Definitive Guide to Facebook Ads
How Do Facebook Ads Work? Facebook ads are a great way to promote your campaign, your Page, the posts on your Page, your store or your website. Despite Facebook’s increasing focus on native ads and maintaining traffic on its site, you can still be successful by sending users to your Teezily campaign. Facebook ads allow you to target users based on their geographic location, demographic, and interests — many of these options are only available on Facebook, which is why every Ziler should recognize the power of this social network! — What’s next? Set a budget and a cost-per-click or cost-per-thousand-impressions bid.
Why a FB ads are still a best option : Other Facebook marketing tools are great for enhancing engagement and brand awareness, but ads drive users off sale-pages ensuring the best conversions. Facebook advertising is the most powerful, affordable, and influential opportunity to reach your buyers !
Low-Friction Conversions Strategies : what do we mean ? A low-friction approach can be the key to success: FB advertisements are not search ads, but rather display ads that help the FB user stumble upon your product. If you’re relying on the potential buyer to immediately buy something and make your ad ROI positive, you will be disappointed. Use wise communication strategies and try to produce a demand, not fulfill it. Even if you sell products and not services, you should consider focusing on an intermediate conversion like using a powerful headline inviting them to “click”, and make sure you use a single call to action on your landing page.
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You know your target audience, or…. do you? The #1 mistake most sellers make with Facebook ads is not targeting their customers correctly. Facebook’s ad targeting options are unparalleled (at least for now!) . On Facebook you can target users by: Location
Age
Relationship Status
Gender
Interests
Languages
Connections
Education
Workplaces
Each option can be useful depending on your niche, but most sellers should focus on location, age, gender, and interests. Location allows you to target users in a specific country, state, city, or zip code. This is especially useful when your campaign’s focus is national or regional pride, a city, a nationality... Age and gender targeting should be based on your existing customers. If women of 25-44 yrs are the bulk of your customers, begin by only targeting them. If they prove to be profitable you can then expand your targeting, but respect your niches! A 65 year old will not usually buy your “tattooed girls” mug :) Interest targeting is the most influential and the most misused feature of Facebook ads. And of course, it is essential for your Teezily business! When creating an ad, you have two options: broad categories or precise interests. Remember that if your niche is football lovers, targeting “sport lovers” in general is nonsense.
Images for Facebook Ads The most important part of your ad is the image, which has to catch a user’s eye, you won’t get any clicks and so no conversions. What is better than the mock-up of your product? Bear in mind: Don’t steal anything from Google Images and be aware that the use of official logos can be dangerous.
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The budget: don’t be that greedy ! Set the daily promotion spend to ¤ 10 and pay for page engagement/clicks (which are the effective click on Campaign URL). Our most successful Zilers can confirm the trick of running your facebook ad for 3-4 days for a fixed sustainable budget just to test out its performance first. Scale your campaign on its very last day and increase your budget ! You can compare your ad spend with the sales profit and calculate the profit or return on facebook ad investment.
Keep in mind the AIDA model ! Attention:
Draw customers into the ad with an attention-catching headline.
Interest:
Get the user interested in your personalised product by briefly describing the most information about the sale.
desire:
Create immediate desire for your product with a discount, free shipping or limited time offer.
ACTION:
Add a powerful call to action.
1, 2 or maybe 3 ? With Facebook, you’ll be able to create different types of ads: • Ads that appear in users news feeds on a desktop computer • Ads that appear in users news feeds on mobile devices • Ads that appear in the right-hand sidebar • “Audience network” ads that appear in mobile applications other than Facebook We recommend focusing on newsfeed ads. These ads have proven time and again to be the most useful for all manner of advertising, especially for commerce and selling t-shirts.
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Right hand side ads can be good for retargeting, but this is more for advanced users. Each campaign should have at least three ads with the same interest targets. Using a small number of ads will allow you to gather data on each one. For a given campaign, only 1-2 ads will get a lot of impressions, so don’t bother running too many at once. After a few days, delete the ads with the lowest click-through rates (CTRs) and keep using the winners to continually increase your CTR. Aim for 0.1% as a benchmark. You’ll likely start out closer to the average of 0.04%.
And now… check your results First of all, bear in mind that it is better to wait wait until your ad has at least 1.000 to 2.000 impressions and has been running for about a day before you decide if it is working or not. Here’s the most influential information about your Teezily campaign: Cost Per Engagement (CPE): this shows how much you’re spending to gain each click: like, share, or comment on your ad. $0.05-$0.08 is a good value. If your CPE is higher, above $0.20, it may mean that you are targeting the wrong (a broad audience?) niche or that this design is not that appealing for this niche. Click Through Rate (CTR): this is the amount of people your ad has been shown to and that have actually clicked on the link. You should aim for at least 4%, 8% or higher is a very good rate. Your CTR will quickly start to dictate the price you’ll need to pay for traffic. If your CTR is high, your suggested bids will decrease. If your CTR is low, you’ll need to bid more for each click. Optimize your ads and targets to continually increase your CTR.. Website Clicks: You can see exactly how many people clicked on the text link in your ad and visited your sales Campaign page. If your ad had a lot of other engagements (such as likes or shares) but a low number of clicks, you may want to change your ad and focus on a powerful call-to-action. Getting a click is only the beginning: you still need the visitor to convert!
Conclusion Despite the learning curve, Facebook advertising can be a great marketing channel for the right business. The most important points to remember are: target specific interests, use eye catching images, give users a low-friction conversion, and track everything.
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Best Practices for Facebook Video Ads
Do the Facebook ads for your TZ campaigns contain a video? Did you know that this might be the best way to promote your customizable campaigns? Allow us to explain why: it might be difficult for your (potential) buyers to understand by simply looking at an image, that it is possible to customize the sale by adding a name, a slogan or completing a sentence. A brief video might just be the solution to show your audience and customers this incredible opportunity you are offering! Besides, video ads are among the most powerful Facebook ad formats for generating user engagement; and it’s even cheaper than normal advertising… yes, you can set up a video ad at... $0.0001 per view! Amazing, isn’t it?
#1
Get to the point
An important insight to bear in mind is that the average percentage of people who have watched a full video on Facebook is 33% and the drop rate was highest in the first few seconds. We have to be honest, it seems easy but it’s not; you have to publish a post worth paying attention to. Video ads must fulfill two requirements: catch the user’s attention in 2-3 seconds and be short (we strongly suggest a length of 20 seconds). What are the most common causes for low audience retention? First of all, do not include an intro or introduce logos and credits at the very beginning. People are not interested in the story behind your creation either. The key is to show viewers something that will make them curious enough to want to know what happens next.
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Tip: If you can’t explain the concept in a few seconds, end the video with a cliffhanger and prompt users to click on your campaign page! And what about creating a compelling offer users cannot resist?
50% #2
Online video now accounts for 50% of all mobile traffic.
Pick the perfect thumbnail
Facebook will showcase a range of previews randomly selected from your video. If you don’t find any of these images engaging enough, you can use your own image by uploading or selecting the video you want to use in your ad and then click on the Custom Thumbnail area.
Tip: Choose a thumbnail that has the same aspect ratio as videos, which is 16:9 or 1:1 for square videos —this is different from the 1:1.91 ratio recommended for links. And although Facebook has removed the 20% text limit for images, remember that images with a lot of text will get a lower priority for delivery.
#3
Create Multiple Video Audiences for Retargeting
Good news: Facebook has now updated the “Create custom audience” feature. You can now create custom audiences from video views based on the following levels of engagement:
3 SECONDS WATCHED 10 SECONDS WATCHED
25%
50%
75%
95%
watched
watched
watched
watched
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Furthermore, you can combine multiple levels of engagement across multiple videos to create a more effective custom audience. For example, you can create a custom audience for people who have watched more than 50% of some videos, 75% of others, and so on. Combining these video audiences allows you to create an effective custom audience that can be used for retargeting.
Tip: Use Facebook Audience Insights to analyze the custom audience and get more information about the users engaging with your content. Do not underestimate the power of retargeting!
#4
Select Video Views to Get Maximum Reach
We are well aware of the main problem of setting up a video ad: indeed, it is more difficult for the algorithm to find users who would be willing click on a video ad to go to a website, so you might experience a slower ad delivery and reach of your campaign. You can solve this by choosing to set Video Views as the ad objective, making it easier for Facebook to find users who are more likely to watch the video and help promote your products.
Tip: Since your campaign objective is to generate clicks and conversions, Facebook will show the ad to users who are likely to click on a link (rather than users who are likely to watch the video). So don’t worry about having a low video retention because users are likely to click on a link without watching the video.
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#5
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Use Headlines and Write an Informative Description
Don’t be afraid about adding text to your video description. Say whatever you feel you need to supplement and support your video, especially if you want to explain to your customers that they can personalize the product with a name/slogan. It’s really important to underline this opportunity in an interesting caption. Some studies show that short narrative performs best for Facebook posts.
Tip: When showing your audience how to do something, include step-bystep instructions and be as clear as possible. Adding text to the video helps you highlight salient points: when you include lower thirds on your videos, viewers can consume your video content and grab the high points without watching the whole video or reading a detailed description or related post.
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Calendars March & April CALENDAR EVENT MARCH 2017 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
Zero Discrimination Day
1 Holi Colour Festival
7
8
2
3 4 5 Full Moon Party
9
10 11 12 Saint Patrick’s Day
Pi Day
SUNDAY Grandmother’s Day (France)
International Women’s Day
6
SATURDAY
Saint Joseph’s Day (Father’s Day)
13 14 15 16 17 18 19 March Equinox (Spring Begins!)
World Water Day
National Puppy Day
20 21 22 23 24 25 26 27 28 29 30 31
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CALENDAR EVENT APRIL 2017 MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY April Fool’s Day
1 4 5
6 7
Autism Awareness
2
World Health Day
3
SUNDAY
Palm Sunday / Mtv Movie Awards
8
Full Moon Party
9 Easter
10 11 12 13 14 15 16 Easter Monday
Earth Day
William Shakespeare’s Birthday
17 18 19 20 21 22 23 Liberation Day (Italy)
King’s Day (Netherlands)
International Jazz Day
24 25 26 27 28 29 30
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Country Tips: Northern Europe
Have you ever considered targeting Nordic Countries to boost your sales? Denmark, Finland, and Sweden are great country targets for your campaigns, believe it or not! Nordic e-commerce is continuing to expand substantially, and consumers are becoming increasingly aware and open to ecommerce. So how can you attract Nordic buyers? It is a given that you must learn about their cultures and interests, but you should also understand that these expert online clients are increasingly demanding when it comes to their purchasing experience. Moreover, from a logistical point of view, it is important to be mindful of the geographical and economic landscape of the country you’re planning to target. For example, knowing the big cities from the smaller ones, the payment method preferred by the clients, and other details such as the social media trends will help you adapt your marketing plan accordingly to each Scandinavian region.
Denmark
Finland
Sweden
Easy payment solutions
67%
74%
70%
Good product informations and options
67%
72%
71%
Good delivery options
69%
67%
67%
Free shipping
59%
59%
57%
The researchers asked how important certain factors were for consumers in these three Nordic countries.
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SIZE OF
Internet
E-commerce market
users
6.2 BILLION
8.7 Million
EUROS
Mobile vs Desktop
only desktop
Social Media
Payment
52%
CARD
28%
INVOICE
33%
only mobile
National holidays
Popular names
• Father’s
day 2nd Sunday in November (12/11/17)
• Mother’s
day last Sunday in May (28/05/17) • National
of the total population
users
n illio rs m 1 e 4. k us o o b Face
10%
94%
day 6th of June
Sports
Cities
William
Stockholm
Lucas
Goteborg
Alexander Alice
Malmo
Maja
Kiruna
Elsa
Animals Football (soccer) hockey horse sports golf
DOGS
CATS
HORSES
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SIZE OF
Internet
E-commerce market
users
5.1 Million
2.4 BILLION Social Media
Payment
n illio rs m 2.4 ok use bo Face
98.2%
only desktop
• Mother's • Father's • Whit
Day: 12 November
Sunday: 4 June
Popular names
Sports
10%
PayPal
Cities
Juhani Johannes
Helsinki
Mikael
Turku Tampere
Emilia
Day: 6 December
online 18% banking
invoice
Venla
24 June
• Independence
27%
only mobile
Day: 14 May
• Midsummer:
38%
CARD
1.8%
National holidays
of the total population
users
EUROS
Mobile vs Desktop
94,01%
Aino
Animals Football icefishing ice hockey hiking
RABBITS
DOGS hedgehogs CATS
FERRETS
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SIZE OF
Internet
E-commerce market
users
5.4 Million
13.9 BILLION
of the total population
users
EUROS
Mobile vs Desktop
96,1%
Social Media
Payment
n illio 3 m k users boo Face
96%
only desktop
4%
6% INTERNET BANKING
only mobile
National holidays
89%
CARD
Popular names
Cities
Emma • Maundy Thursday: • Great
April 13
Prayer Day: May 12
• Constitution
Day: Jun 5
Sports Football (national sport) Handball Badminton Cycling Ice hockey Swimming Golf Sailing sports Tennis
5%
PayPal
Copenhagen
Julie
Aarhus
Ida
Alborg
Mads Oliver
Odense
Tobias
Esbjerg
Animals
DOGS
CATS
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Trademark policies
Yeah yeah… we are aware that all of you experienced sellers know very well what a trademark is. However, we thought it would be a good idea to use this issue of the TZ post to remind some of you how to talk about a specific subject without using a trademark. But first, let’s do a quick recap for the newbies that are reading us for the first time:
What is a trademark?
A trademark is any distinctive phrase, symbol or image. For example, the Apple logo is the trademark of the computer company and the blue bird is Twitter’s trademark logo. Anything in this world can be trademarked, I mean... did you know the words “chap stick”, “realtor” and “Super Bowl” are all trademarks?
So who owns a trademark?
While with copyright anyone who contributed to the work — let’s say writing a book — will get credit for it, in the world of trademark the credit does not belong to the person who created the design, it belongs to whoever trademarked it first. If, for example, you ask a graphic designer to create a logo for you, the trademark belongs to you (once you trademark it of course) and not to the graphic designer. cific subject and target So how can you talk about a spe demark? your niche without using a tra
The art of t-shirt design is kind of like flirting, you want to send a message without being explicit about it. If you want to target football fans, you can include the name of the city the team belongs to in the design and then use the color of the team for the rest of the t-shirt… wink wink ;) If when creating the design you are not sure if you’re using a trademark, feel free to contact the moderation team at moderation@teezily.com, they will me more than happy to help!
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DO’S
DOnt’S
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Get to know the team... Stephen m and where Hello Stephen ! Where do you come fro do you live in Paris ? 2014 and have been I’m originally from Nigeria. I moved to France in 2015. living in the 19th arrondissement of Paris since
What is your role exactly? I work as a sales Manager at Teezily . Videlicet, it’s my job to ensure that our zilers achieve their business goals with us. does it the Teezily Team. How in s” an er et “v e th You are one of wing company? dynamic and fast-gro a ch su of rt pa be feel to esn’t it? r at Teezily. Time flies, do yea d 2n my is s thi t tha e It’s rather incredibl er the years! prodigious achievements ov r ou of ud pro so l fee I d, Indee Share with us your best memory of the “Work&Fu n” trip to Maltawith the sellers From the very first day until the last, the trip was actua lly fun-filled. However, the last day was magical. We were taken to ‘Club Level 22’ in St. Julian’s, after the nightclub nobody wished to say goodb ye to Malta. r colleagues ! Tell us a secret about one of you A secret? I’m not sure I know any !
Decision questions T-Shirt or Hoodie ?
HOODIE
Favorite food: Poulet basquaise Favorite tv show : The walking dead, Crazy Ex-Girlfriend, Lucifer, ... Music or books ? books Books: Gifted Hands, The Big Picture and Think Big by Ben Carson Your dream trip: A trip to Cambodia with my mum